Best practices to rank a new website that does not produce much content.
-
Hi
What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors.
Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that.
What would you suggest ?
Thanks
-
You're welcome. Great insights as usual. And this just further emphasizes the importance of content as well as how it relates to organic rankings. If a company has no interest in using words written well, search doesn't have much interest in it.
-
Thank you Ryan, I am glad that you liked that post.
What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it.... And specially, when you are competing against big competitors.
At my office we are a small business up against big competitors and spend zero money on PPC. All of our sales come from organic rankings. We have 3 full time and one part time people working with occasional help from consultants. Two people spend almost 100 percent of their time on content. The other person does fulfillment and inventory work. The part time person does administrative work. I hope that shows the importance that I place on content.
-
How is this business different or unique when compared to its competitors? What would be the pros and cons of this business in the mind of its future customers? Is this site / business serving a highly localized clientele?
EGOL said it very well in a Q&A a while back:
If this client has "a dream" then you tell that client to... sell their baseball cards... get a second job..... borrow from their uncle... get a home equity loan.... quit their expensive habits... walk to work... do anything that they can do to "finance their dream".
If they are not willing to finance their own dream you don't want to finance it for them. If they ain't got skin in the game they ain't serious and you better take your ball and find a new game.
They should realize that "good SEO" done on a "good business" has the ability to "fund itself" after an initial investment. So, if they raise the money mentioned above them should have enough to launch it.
From this Q&A: http://moz.com/community/q/how-do-you-approach-a-client-that-is-in-a-very-competitive-market-and-doesn-t-have-the-budget-to-make-a-dent. Similar principles could apply for this business as well it seems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website did not gets Google page ranking Yet.. Any Suggestions about Moz DA or PA
Hello Mozer, my Website url is :- http://www.blackbowchauffeur.com.au/ is any suggestions regarding Google Page Ranking or MOZ DA or PA...
Branding | | blackbowchauffeur0 -
New site just launched - would appreciate some feedback!
Hi, Some may have seen me around the forum recently asking a few questions about my website which was being re-vamped. Well its now live. www.followuk.co.uk Would love some actionable advice / constructive criticism. Website background: It started life as a website displaying dates for UK bank holidays, noticed some good traffic/sharing so decided to open it up to UK occasions. This resulted in more traffic and social sharing so over the last month I have re-built the whole website to be responsive and 'I hope' professional / interesting to visitors. I also opened it up further into other UK dates such as sporting events and festivals - these categories will gain more pages as well as new categories to come. I'm hoping to turn it into a little UK resource for this type of content. Thank you.
Branding | | followuk1 -
Best Practices for Google+
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction. We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
Branding | | DarinPirkey1 -
Duplicate Content and Indexing issues
Hey guys, I have a client whom has an existing site www.currentdomain.ie and we have created a new site with a new domain name www.newdomain.ie. They do not wish for it to be redirected. They wish for two sites to have the exact same content just with different logos. So for example if you search for current domain the search results present to you www.currentdomain.ie as the number 1 search listing and the same if you searched for their new domain. I'm trying to understand how google might index the two sites if side wide canonical tag were implemented on either of the sites to get over the duplicate content issue. How would google index the brand name of each site if one site canocilised? I don't want to encourage this client with this idea as it appears to be nonsensical but I thought I should first understand fully what the SEO implications might be. Thanks Rob
Branding | | daracreative0 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
A new form of competition with self
Today I discovered a new type of ranking competition. I'm still investigating, so I don't know all the details, but I think it's like this. In addition to our online store, we also sell our products via Amazon Merchant. We are the only distributor in the US, so I was surprised to see our products offered at a modest number of other sites, often with very elevated prices (not linking to Amazon, but actually selling our product on their site). I shot the product images and the images are mine. Now Sears is selling our product on Sears.com through one of their merchant sellers. The prices are grossly inflated, and the Sears Google ranking are pushing us out of places we used to be. I'm guessing that if someone actually purchases our product via Sears.com, the order will be forwarded to our Amazon listing for fulfillment, and the reseller will pocket the price difference minus a percentage for Sears. I will follow up with both Amazon and Sears, but regarding the competition with your own Amazon merchant product listings, is this a known problem? Best,
Branding | | ChristopherGlaeser
Christopher0 -
Copycat websites
Hello, Do you know if there is anything you can do against a copycat website? By copycat I mean a website which uses our brand / domain name to steal our brand traffic. The reason I ask is a new site recently launched with which is optimised to take some of our brand traffic: Site tile - www.my<ourbrandname>.co.uk</ourbrandname> Description - For when I need <ourbrandname></ourbrandname> They gave no physical address or email addresses to funnel customers through an enquiry form which got me suspesious so when I checked the IP address in the MOZ Toolbar and did a WhoIs check on the IP address it brought up one of our main competitors websites. Anyone got an experiences of this and know what can be done?
Branding | | RikkiD220 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0
