Does anyone have a good program they use for full site audits?
-
I'm looking to find a program that will do the following:
- Scan for page errors including code issues, hosting issues, redirect issues, etc.
- Pages missing Google Analytics
- Google + Local audit to identify issues with NAP, citations, category selection etc.
- Find pages with title issues including missing page titles, duplicates or titles that are too short or too long, header tag issues such as missing H1 tags
- Meta description issues including missing meta descriptions, duplicate meta descriptions or meta descriptions that are too short or too long
- Link issues including broken internal or external links or missing anchor or ALT text
- Identify internal or external links using rel=”nofollow”
- Image issues, such as missing ALT or title text and broken images
- Identify pages using Schema.org microdata
I know there are probably a couple programs that will do little bits here and there so I'm open to suggestions.
Thank you.
-
Don’t really want to add anything more, the one word answer to your question is “Screaming Frog”!
Hope this helps!
-
Thank you Dirk for the advice. This is very helpful.
-
Just an add-on. Screaming Frog gives you a good overview of the health of your site by going to the reports link on the main menu and selecting "crawl overview".
Then, if want to be sure you've covered everything, I highly recommend this Moz post. http://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
-
Ask Dirk recommends, you're probably going to need more than one program to cover this list. The tools here (Moz Local for NAP issues, Moz Analytics for SEO issues) would also help. Another crawler option is Xenu Link Sleuth, while GWT, Bing Webmaster, and Yandex can also help.
If your points were numbered, Moz Analytics would address: part of 1 (redirects), 4, 5, 6, and 7.
-
Hi
You should check screaming frog - http://www.screamingfrog.co.uk/seo-spider/#download - which can do most of the tasks you list. It's free to try (crawling up to 500 url's) - 99 pound for annual licence . Not sure about the local stuff - all the other points you mention can be done.
To check Google Analytics you will have to add 2 custom filters (contains/does not contain ua-xxxxxxx) to see which pages have/have not the tag on it.
Idem for Schema.org markup - add the markup you want to check as custom filter and check the pages that do not have the markup in the HTML
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to display local landing pages in the site nav?
My client has multiple local landing pages and it looks a bit spammy opening up the top nav of e.g."Plumbers" to a long list of "plumbers Melbourne", "plumbers Knoxfield", "plumbers Wantirna" etc etc What is the best way of incorporating local landing pages into the site's overall architecture? Thank you.
Local Website Optimization | | Crystal.w0 -
Different variations of my site (www ; non www ; https ; http) have different authority status
In Open Site Explorer I can see that the www and non www versions of my site gets treated differently with one group of links pointing to each version of the same page. This gives a different PA score. eg. http://mydomain.com DA 38 PA 37 http://www.mydomain.com DA 28 PA 27. Currently our preferred variation is https://www.mydomain.com but it used o be http://mydomain.com for 3+ years and I can see that the non www version of my domain have more authority. Would you advise us to "change back" to setting our preferred url as the non www version as before or would it have a negative impact on our SERP ranking etc if we change it again now?
Local Website Optimization | | shaunn140 -
Local Search Location Keyword Use
Hello. Whats the best way to approach the use of location phrases within the page content itself? Say your based in a large city but also work in smaller surrounding areas, would you target the main location i.e. "London" on the home page and the main product/service pages directly. Or would you leave this all to deeper pages where you can more easily add value? I can imagine that the inclusion of the location i.e. "London" might compromise the quality of the writing. And put off the users from other locations. For example on the Home Page if your targeting:
Local Website Optimization | | GrouchyKids
Keyword: Widgets
Location: London Widgets in London and Beyond For the best Widgets in London come to... And for a key product or service page if your targeting:
Keyword: Car Widgets
Location: London Car Widgets London and Beyond For the best Car Widgets in London come to... On deeper pages its going to be easier to make this work, but how would you approach it on the main pages and homepage? Hope that all makes sense?0 -
I have a Wordpress site that ranks well and a blog (uses blogger) with slightly different URL/domain that also ranks decently. Should I combine the 2 under the website domain or keep both?
I realize that I am building essentially 2 different sites even though they are connected, but on some local town pages i have 2-3 results on Page #1. Nice problem to have eh? But i am worried as for a lot of my surrounding towns my competitor has the top listing or definitely ahead of me, so i am wondering if i combine or convert my blog into the same domain as my site, then all of that content + links should hopefully propel my site to #1. Anyone have an experience like this? thanks, Chris
Local Website Optimization | | Sundance_Kidd0 -
Does it matter how or what site you use to GeoTag your photos?
I found a site that was very easy for me to upload my pictures, add the coordinates, download it and put it on my site. The site is GeoImgr.com, but it's not nearly as popular as some of the other's out there. Does that matter? I'm under the impression that as long as the GPS coordinates show up in the XIF Viewer, then I've gotten whatever benefit (albeit slight) there is to get. Is that correct? Or is there something about tagging them from the more popular sites like Flickr or Panaramio? Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
How to approach SEO for a national umbrella site that has multiple chapters in different locations that are different URLS
We are currently working with a client who has one national site - let's call it CompanyName.net, and multiple, independent chapter sites listed under different URLs that are structured, for example, as CompanyNamechicago.org, and sometimes specific to neighborhoods, as in CompanyNamechicago.org/lakeview.org. The national site is .net, while all others are .orgs. These are not subdomains or subfolders, as far as we can tell. You can use a search function on the .net site to find a location near you and click to that specific local site. They are looking for help optimizing and increasing traffic to certain landing pages on the .net site...but similar landing pages also exist on a local level, which appear to be competing with the national site. (Example: there is a landing page on the national .net umbrella site for a "dog safety" campaign they are doing, but also that campaign has led to a landing page created independently on the local CompanyNameChicago.org website, which seems to get higher ranking due to a user looking for this info while located in Chicago. We are wondering if our hands are tied here since they appear to be competing for traffic with all their localized sites, or if there are best practices to handle a situation like this. Thanks!
Local Website Optimization | | timfrick0 -
Client with business website as well as franchise site
I have a client who has created a Weebly web presence alongside his provided franchise website. What is my best strategy as he does not wish for the franchise site to out-perform his Weebly presence.
Local Website Optimization | | Sans_Terra0 -
Has anyone had any success buying a local domain website, getting it on first page and then selling it to a local business? I have found some good domains that this might work for but I am wondering if anybody has tried this before.
I would like to buy a local domain like scottsdalepaintingcontractor.com and then seo it to first page before I sell it. Has anybody tried such strategy?
Local Website Optimization | | BWoods3