Indexing of Search Pages
-
I have a question on indexing search pages of an ecommerce or any website. I read Google doesn't recommend this and sites shouldn't allow indexing of their search pages.
I recently attended an SEO event (BrightonSEO) and one of the talks was on search pages and how big players like eBay, Amazon do index their search pages. In fact, it is a core part of the pages that are indexed.
eBay has to do it, as their product pages are on a time frame and Amazon only allows certain category search pages to be indexed. Reviewing my competitors, they are indexing search pages and this is why they have thousands and millions of web pages indexed.
What are your thoughts? I thought search pages were too dynamic (URL strings) and they wouldn't have a unique page title, meta description or rich content to act as a well optimised page.
Am I missing a trick here?
Cyto
-
Hmm, so what it comes down to is that, you can index search pages but provided they have a purpose or add value to the end user.
For instance, A user would search by category whereas an individual product search result isn't necessary when a product page exists.
Thanks Dirk for the links, helps a lot
Cyto
-
Fantastic as always, Dirk!
-
Hi,
If you read this article (https://www.mattcutts.com/blog/search-results-in-search-results/) - the official guideline is "Use robots.txt to prevent crawling of search results pages or other auto-generated pages **that don’t add much value for users coming from search engines". **(added the bold)
The question is: what is a search result page. if you're selling LCD tv's - the page which is showing only Panasonic tv's could be considered a search result from a query on the site, but it could also be considered as a page which offers value for users searching for a Panasonic LCD tv. Idem if you look for 'jobs in Montreal' - one of the first results is http://ca.indeed.com/jobs-in-Montréal,-QC - which is the same result that you would get if you would search Montreal on http://ca.indeed.com/
If these sites didn't index these "search results pages" they would almost never show up in the SERP's. I think the important part is "adding value for the users".
On dynamic search pages (or facetted navigation) Google even made best practices (http://googlewebmastercentral.blogspot.nl/2014/02/faceted-navigation-best-and-5-of-worst.html) - even though you could consider all these kind of pages as search results.
Hope this clarifies,
Dirk
-
I can see the issue with auctionbased e-commerce sites. But a search result page could be both dynamic and static:
domain.com/results/name-of-search-string
or
domain.com/results/?q=something
I think that optimizing a search result page would be rather difficult since it depends on a unique search which is inpredictable. However, using a static URL for a result page is no good either, as it creates a ton of pages in an index with no meaning.
I wouldn't think that any common site should index their search result pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google giving more important to internal pages than homepage recently? Especially after the recent Major algo update?
Hi everybody, I can see the change Google brought in the SERP. Previously website homepages will be shown for primary keywords, now it's slowly and almost switched to showing most related internal pages in a website. You can check same for keyword "SEO", Most or all the results are internal pages. I can see this change for our primary keyword from last one month. So basically Google is trying to show a page explaining about the primary keywords rather than website, that's how "what is seo" pages are ranking than homepages. If there is no such pages existed or not well written, Google is just showing the website homepage. But I noticed that websites ranking with homepages are dropped compared to the websites with dedicated page about that primary keyword. Please share your thoughts. Thanks
Algorithm Updates | | vtmoz0 -
Only half of the sitemap is indexed
I have a website with high domain authority and high quality content and blog. I've resubmitted the sitemap half a dozen times. Search console getr half way through and then stops. Does anyone know any reason for this? I've seen the usual responses of 'google is not obligated to crawl you' but this site has been fully crawled in the past. It's very odd Does anyone have any ideas why it might stop half way - or does anyone know a testing tool that might illuminate the situation?
Algorithm Updates | | Andrew-SEO0 -
People also searched for
Hi There, I am promoting an online events website and would like to know adding long tail keywords (4-6 words unique queries) under "People also searched for:" is a good or bad idea on event pages? My intention is not to stuff page with keywords, although I want to let search engine bot know that particular page is relevant for other mentioned queries as well. So Intent is to sent relevancy signal (via content). So the heading "People also searched for" could be changed to something like: Related searches Searches related to Related queries etc. Thanks
Algorithm Updates | | jamesinhere
James0 -
Dealing with Omitted Page
For my most competitive term, the wrong page ranks (and not well either). The landing page I built for it has never shown up for that term except after I include the omitted results. The page that does rank is category page page above it. All that's fine, because neither page was all that great...BUT, I have completely re-written the content for the landing page, got local area pictures, local testimonials and a video. So here's my question: Should I put all that content on the landing page that's been omitted or tweak the page that ranks and put it there? To me it makes the most sense to put the content on the page that has been omitted, but I don't know how google treats pages that have been omitted in the past. Is it going to have some sort of bias against the page, because it was omitted so many times earlier for that keyword? Or, will it be treated just like any other page, and if the content is good enough, then it will rank just fine. If anyone's dealt with this, then I'd love to hear all about it! Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Trafic drop after a huge indexation
Hello everyone, My website used to have about 500k indexed pages in Google. After publishing fresh sitemaps and a little local "buzz", it now has about 6 millions indexed pages and the numbers are skyrocketing (GWT says 7 millions and it will probably keep going). My website has a total number of pages of 10 millions. I used to have about 5k organic visite each day, but since the big indexation has started, I now have half less. I read many things about that kind of trafic drop, and it seems to be a normal step when indexing a huge site. I just wanted to know if you guys had any similar experiences and if yes, if there are specific tasks to do in order to recover/develop the organic trafic or if it's just a matter of time. Thanks for your help and share of experiences 😉
Algorithm Updates | | Pureshore0 -
Please help explain this (Question about search results)
What's up SEO's, I'm new the SEO world and had a quick question. I just installed the MOZBAR and did a google search: "What is Google Voice" I attached an image of the results I received. Can someone explain how MacWorld's article outranked Google's when both Google's Page Authority and Domain Authority are so much stronger than MacWorlds. This is in addition to google having many more links. This is basic, but any insight will be very helpful. Thanks guys! [Screen%20Shot%202014-02-18%20at%206.08.15%20PM.png](file:///Users/jackfarrell/Desktop/Screen%20Shot%202014-02-18%20at%206.08.15%20PM.png)
Algorithm Updates | | Petbrosia1 -
Wordpress Canonical Tag Pointing to Same Page
So I noticed on a few of my clients wordpress tags (via moz) that there are canonical tags on URLs, pointing to that same URL. What is the point of that, and is it harming the website? Is this being done automatically via a plugin? Should I remove the canonical tags or leave as is?
Algorithm Updates | | WebServiceConsulting.com0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0