Kickass Tool for Content Writers
-
I have been a writer for a long time. I have done a lot of writing. Many excellent teachers, professors, bosses, colleagues, and editors have helped me. I've responded to a lot of red ink - a lot of red ink.
A few days ago, I found a tool that has been extremely helpful. It has significantly improved the clarity of my writing. Using it on a piece of work makes me more confident about it at publication time. It requires a lot of work to use (at least it does for me) but the results are well worth the time.
People who are serious about writing well will understand this tool immediately.
I don't own this website (I wish I did) and have no affiliation with it. Today they released a desktop version that they are almost giving away. I have not tried it yet but plan to instal it today.
-
You do not ever need to position the same NAP on 2 nearby commercial enterprise websites. You will simply further harm the original penalized <a href="https://buzziva.in/garena-ff-redeem-code/index.html" rel="dofollow ugc">website</a> if you try this, and, you may simultaneously be tying the brand new internet site to a penalized entity.
-
Haven't used Hemingway app as of now, but will surely check it out.
I have used Grammarly for correcting grammatical errors and it also helps in identified sentences that are not readable and needs to be re-written. -
I like Hemingaway, But Prowriting Aid and Grammarly are also some good tools to help you prune your craft.
-
You do not ever need to position the same NAP on 2 nearby commercial enterprise websites. You will simply further harm the original penalized website if you try this, and, you may simultaneously be tying the brand new internet site to a penalized entity.
-
Perhaps the easiest way to lower the reading level of a document is to look at single sentences. Most of then labeled "difficult to read" or "very difficult to read" will have one of these....
A) sentences with two separate ideas
B) sentences with two difficult words
Break those into two simpler sentences and the reading level will go down.
If you lower the reading level of your document then a greater percentage of the people who enter that webpage will "get it". The power of this is that you can double the intellectual conversion rate of your document for all of the traffic that enters it for years. Having done that it will be shared more, linked more, bounced less, scrolled farther... and that can double or triple the intellectual conversion rate yet again.
-
That's a good question, and I'd like an answer too. I have noticed that when I run Yoast, SEO on my blog posts, it does score them according to Flesch Reading Ease and recommends making them easier to read for SEO purposes.
-
does Google take into account readability like this?
Nobody outside of Google knows exactly how they use readability.
Here is what I do and believe. This is opinion.
I write a lot of content about subjects that could be read by people with a wide range of reading levels and expertise.
Let's say the topic is diamond jewelry. Documents could be written that fit into any of these categories....
** containing words like "sparkling".... "glittering".... "pretty"... "fire".. are probably written by and written for the average consumer - someone who does not know the language of the subject - someone who uses common and easy words (fourth grade)
** containing words like "clarity"... "facets"... "setting".... "18 karat"... are probably written by and for an educated consumer who definitely knows the basic language of the retail marketplace (10th grade)
** containing words like "dispersion"... "loupe"... "grading"... are probably written by someone with basic knowledge of diamond gemology, maybe a retail sales person with experience (13th grade)
** containing words like "fluorescence"... "refractive index"... are not consumer words but those of a specialist or researcher (16th grade)
Each one of these documents has higher grade level words. Google can probably tell by the words used in the query, the searchers previous reading, what level of information they can't handle. They could give the inexperienced consumer easy information and filter much of that information from the researcher.
Not all subjects have this wide of a grade level stratification but some subjects do.
When I write an article that might be read by people with a broad range of expertise on a topic. I make sure that the first couple of paragraphs are extremely readable. These lead paragraphs should contain "the first info that anyone searching for the topic should read". I will spend a lot of time making those first few paragraphs basic and easy. Then present a bit higher level content next, and the most difficult towards the end of the article.
This keeps the basic reader from bouncing and the more advanced reader, who probably has been on my site before, knows that the advanced info is probably there, just scroll down and look at the topic headings.
-
Great find. Just looking at it now.
Just curious, but does Google take into account readability like this?
Thanks
-
I just found out that they have a desktop version that can export your document as html.
-
+1 for Hemingway App! I also like Scribe for similar reasons, but Scribe isn't free (or nearly free).
I didn't know about the desktop version, EGOL, and will definitely check that out. Thanks for sharing!
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content - Similar but not exactly the same content - Duplicate or Spammy?
Hey, so I have been wondering for some time now as some pages will get indexed and others won't appear at all. That makes me think that I am either creating to similar content or it is becoming too spammy. Take these two pages I created for example. The body content is very similar but h tags, meta tags and title are different. So my questions is; would pages not be displaying due possibly being too similar and spammy or duplicate? I have linked two pages that are very similar below and would love to hear any thoughts about it. https://www.dlmremovals.com.au/queensland/interstate/removalists/gold-coast-to-ballarat-removalist-backloads-and-moving-service.html https://www.dlmremovals.com.au/queensland/interstate/removalists/gold-coast-to-bendigo-removalist-backloads-and-moving-service.html Any feedback would be greatly appreciated. Thanks in advance.
Content Development | | Niclasfa0 -
Need creative content idea suggestion for travel business
Hi everyone It's glad for me to be a part of moz community. I'm really enjoyed. I would love to ask if anyone is creative content expert here can share some suggestions on how to produce high quality content for travel business. As the travel industry we are focusing on is selling tours in southern asia markets such as vietnam, laos & cambodia Currently i already come up with some ideas here Trip Interview Articles - with commissioned writers & paid bloggers Trip Experience/Report Articles - outsourcing to elance writers who have visited the destinations Any unique idea better than these which can set us apart from competitors and having high ROI on SEO? Thank you
Content Development | | dklongpro0 -
Typepad.com blog migration & duplicate content
I've migrated a typepad.com blog with a bunch of content (but little traffic) onto a hosted WordPress site under my own domain name (the way I should've done it in the first place). Now I don't want to confuse Google that the new site is duplicating content from the other site, so would I be better off with: 1) meta-refresh redirecting each typepad.com post to the same post on the new blog, or 2) just killing the typepad.com blog entirely so Google will not find duplicate posts anywhere. In favor of #2 is the fact that these posts get very little traffic today. I figure I will lose more traffic from duplicate content ranking penalties than from losing the posts themselves in the original blog. What do you think?
Content Development | | chriscrabtree0 -
How much content is needed
I have two clients whose websites have landing pages that feature a number of product links. In order to meet SEO/Google best practices, do I need to have additional content on these specific pages or will the links suffice? (Getpaper is an ecommerce; inpak is not) Any thoughts would be appreciated. http://www.getpaper.com/find-paper/inkjet-plotter-paper/color-bond-21-lb http://www.inpaksystems.com/bag-closing/bag-sewing
Content Development | | TopFloor0 -
Panda and Thin Content
Hi Guys, I have a quick question. We have a website and in the wake of Panda, we are worried about our video news section. We produce about 10 videos news a month on a templated page and beneath it is a small extract of the words spoken in the video. The text below each video is about 180 words each. Currently the video news section makes up and 1/5 of the content on the site. I.e Out of 500 pages, we have about 100 video news articles. Should I be worried about being wacked by Panda for this? Can I tell Google this is a news section?
Content Development | | VividLime0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0 -
Duplicate content?
I am not understanding this - I see a duplicate content warning. When I look into it I see these two urls: http;//search-engine-upgrade.com http;//search-engine-upgrade.com/default.asp (NOT a blog)
Content Development | | dcmike0