Mismatch between analytics and webmaster tools
-
Hi,
I've noticed that the Queries report in analytics gives a completely different answer (for impressions, clicks, CTR, Avg. position) to webmaster tools. What gives?
Which would you use?
Thanks,
Amelia
-
Oh absolutely. I never take any data as being 100% accurate. I was just surprised by the huge difference in both places - I thought they would be the same and I wonder why Google doesn't just pull webmaster tools data into analytics (which is what I assumed they were doing)...
Curiouser, and curiouser!
-
I find it odd that Google use two different methods for generating these figures, particularly when you consider how large their data set is and how many customers they serve. It is always worth taking any metric data with a pinch of salt as it can clearly be skewed. I think that many see Google's data as absolute but this discrepancy clearly demonstrates that it isn't.
-
Thanks for answering
-
I would also try StatCounter - it's Free and always provides slightly different data compared to Analytics.
-
Hi there!
There are some differences in how both tools handle the different metrics. I think this article will help you understanding some of the differences.
Hope this helps,
Sander
-
I'd use clicky. I find it superior to GA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on google analytic benchmarking report
Hi All, First I select My Industry Vertical - ABCD then I select Region - US ( all region) then size by daily session - 10000-99999 finally reports appears "Blank" but when I decrease daily session from 10000-99999 to 1000-4999 or less then report is perfect. So what does it mean? My Avg daily session is 70k to 80k. So how to analysis benchmarking in this case? Thanks!
Reporting & Analytics | | pragnesh96390 -
Google analytics is not tracking well
Hey, There is something not working in our GA account, its shows too many visits per day, when look where this traffic comes from, the majority comes from (not set). Please find attached. Really appreciate help! Thank you! BvmAKtO
Reporting & Analytics | | Comunicare0 -
Is Google analytics not working properly anymore?
Hi mozzers, We launched a website 2 months ago and when monitoring Organic data on GA we had an average of 23% bounce rate like a month ago but the last 2 weeks I noticed that bounce rate=0%. This is very weird especially that we haven't modified the existing pages and that multiple keywords show an average site duration of 0 seconds. Any thoughts about this discrepancy? Do you think that there is an issue with the GATC implemented? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
How do you set www vs non-www in Bing Webmaster Tools?
A site of mine is showing as example.com instead of www.example.com in Bing and Yahoo. I know where to set the preferred domain to www in Google Webmaster Tools, but I can't seem to find that function in Bing Webmaster Tools. Can someone please point me in the right direction?
Reporting & Analytics | | DentalPlanSEO0 -
Google API Tools - Next Analytics
Have you used any API tools like Next Analytics and/or can you recommend another tool that is particularly useful for a SEO?
Reporting & Analytics | | KnutDSvendsen0 -
Google Analytics - my continuing adventures
Hello I'd appreciate views of the various metrics I'm struggling with in GA: I've run 2 different reports that provide 2 different outputs. 1. In Standard Reporting you can report in Traffic Sources on Organic Search by Keyword, which returns the number of Visits. 2. In Custom Reporting you can define the Keyword dimension and the Organic Searches metric, which returns the number of Organic Searches. This returns 2 different numbers. For example, over the last month for a given term report 1 returns 77,306 visits whilst report 2 returns 52,589 organic searches. I have found some definitions: "Visits represent the number of individual sessions initiated by all the visitors to your site." "Organic Searches: number of organic searches that happened within a session. This metric is search engine agnostic." My understanding of these definitions is that report 2 should return a larger value than report 1 rather than what is happening (i.e. report 1 returns a greater value than report 2). Does anyone have a greater understanding of what these mean and relate to? Does anyone have any views on which metric is more useful? Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Track image searches on google analytics
How can i track image searches on google analytics? To filter the refferers by image.google or /imgres does not work in new google analytics (and brings an impossibly small number on old GA). also, this would not cover local google image refferers, that don't come from image.google.com. anyone knows how to find image search sources? i haven't found anything helpful in google's documentation or forums. thanks!
Reporting & Analytics | | zeepartner0 -
Analytics giving crazy impossible data?
When I look at my Analytics using any of my segments, they don't work. It shows zero visits for the segment until April 30th, then the visitors for the segment shoots up to above the number for all visits! Anyone else experiencing this bizarre data?
Reporting & Analytics | | mascotmike0