My local traffic has increased but USA traffic decreased..I dont know why!!
-
Hi Guys, A sticky one for ye. I have recently updated my site selling Jewelry in April of this year. Overall, Local Irish organic traffic has been stronger than ever in the first half of 2015. Yet in the USA, since March it's been at it's weakest for years, declining month-on-month. In terms of Organic Traffic for May & June, there's been a 30% increase in visitors from Ireland when compared to last year. Yet for the USA - the biggest market for us- there has been a 39% decrease this year over the same dates. It's the same for language demographics. Big decrease for en-US, but increases for en-IE and en-GB. It's not just the US. The site has taken a hit in Canada, Australia etc.So domestically the website looks to be performing better than ever before since the HTTPS switch, but it has taken a big hit internationally in our key market.We are targeting USA in search console, not changed any of the content in the site however he have added an SSL cert to make the whole site HTTPS like google said :)Any pointers are welcome
-
Let's remove all possible instances in which you might been seen as targeting Ireland. It sounds like the https caused a reclassification of the site.
Second question, did you add the https in Search Console? Do you have both there and both are geo-targeted to the US?
-
Nope, we can do that if it makes a difference but with the jump being so significant I'm not sure this is the only reason. Will do that in a few mins.
-
We had done that at the same time as the switch. It's hosted in the states
-
Sorry, one more. When did you add the address for the business at the bottom/footer? Any opposition to removing that and just keeping mailing/location information on a contact page?
-
Thanks! Clarification, you are geo-targeting this domain in search console to the US? When did you do that? Where is it hosted?
-
Sorry, shanore.com
-
As Mike said, we need to know the site. It sounds like your international targeting is off, but I won't be able to tell how until I can see the site.
-
What is your website url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am based in the UK. I want to appeal to a UK and US market. One of my keywords is 'generalised' which gets way more traffic in my keyword phrase when spelt with a z and not an s. What do I do?
Hi folks. I am based in the UK. I am about to launch a new blog, and I want to appeal to the UK and US markets. One of my primary keywords is 'generalised', which gets way more traffic (as seen using Moz's keyword tool) in my keyword phrase when spelt with a z and not an s. What do I do? Any guidance would be great. I note this has been discussed before, but seemingly without a conclusion. I would really appreciate any help you can provide.
International SEO | | Nobody16165422281340 -
Does not having any hreflang tags for U.S Visitors lead to an increase in International Visitors?
I have seen a massive increase in International Visitors on our website and visitors within the United States dropped off hard this month (by about 20%). Could it be possible that not having any hreflang tags can lead to an increase in International Customers visiting the site even though your sitemap is set to "Target users in United States" within the Google Search Console? In the Google Search Console, I have International Targeting set to "Target users in United States." However, Google Search Console is saying our site doesn't have any hreflang tags. In the Google Search Console, it says "Your site has no hreflang tags. Google uses hreflang tags to match the user's language preference to the right variation of your pages." I'm not sure when that was flagged, but recently we have seen a massive increase in International Visitors to our site from countries such as Russia, Vietnam, Indonesia, the United Kingdom and so on. This poses a problem since our chances of turning one of those visitors into a customer is extremely slim. Along with that, nearly every international customer is contributing to an extremely high Bounce Rate. Attached is a screenshot of the Error about hreflang tags. https://imgur.com/a/XZI45Pw And here is a screenshot of the Country we are targeting. https://imgur.com/a/ArpWe9Z Lastly, attached is a screenshot of all of the Countries that visited our site today: https://imgur.com/a/d0tNwkI
International SEO | | MichaelAtMSP1 -
Best way to improve USA rankings on .co.uk domain?
I have a client with a .co.uk domain. They currently rank #1 in 13 our of 14 keywords for UK. They rank #1 for the majority of the terms in the USA but want to improve on them. What would be the best route?
International SEO | | TomKelly0 -
Lost local organic rankings and international issues
Hi Everyone, Hoping we can get some help from our fellow Mozzers (Mozee's? Mozites?) We have 3 TLD's .com.au .co.uk & .com We noticed an issue a couple of weeks ago where we suddenly lost a lot of our search rankings for keywords on the .com.au site that we'd been top with for a long time. A lot of our Australian visitors were coming through our US site. US & UK sites got increased ranking results. We fixed up what we thought were the issues (Potentially HREF Lang issues and old sitemap issues). Google Search Console is still telling us we have some HREF Lang Errors, (but this could be waiting an updated crawl as the number is decreasing) Our main domain example.com is now showing up as first result in google.com.au search and the example.com.au doesn't show up until page 4 (prior to 2 weeks ago it was number 1) Any input would be appreciated...
International SEO | | tinyme0 -
Huge increase in US direct visits to a UK site, why?
Hi all, My UK website usually gets around 10,000 direct (Direct in Analytics) visits per month however for August this has shot up to 24,000! However the majority of these direct visits seem to be coming from the US and as a result the bounce rate is through the roof, 84%! Why would my UK based site suddenly be receiving huge amounts of US visits? Any ideas?
International SEO | | MarkHincks0 -
Best local business directories for a digital agency based in London
Does anyone know the best local business directories for SEO purposes. Our business is a digital agency based in London (United Kingdom) Thanks Rob
International SEO | | roberthseo0 -
Hotel Multi country targeting + Google Local + TLDs => "MesSEO"
Hi guys, I own a guesthouse which is facing a messy structural problem in its own web presence: Portuguese: www.residencia-aeminium-coimbra.com.pt English: www.residencia-aeminium-coimbra.com Spanish: www.residencia-aeminium-coimbra.com/espanol Looking for success in the long term, a few years ago, we decided to host 3 TLDs: 1 for global international english, 1 for local portuguese and 1 for the main foreign market Spain (we already redirected it to a subfolder in the .com in the meanwhile). We tried to promote each one of these in their targeted markets - mainly the .com got back-links links and authority. With time, google local appeared and changed the face of google accommodation rankings. Google local are now the top results for most searches, even outside the country, and I came to the conclusion that the TLD assets were now a problem. For instance, I can only add 1 domain to google local..what language should this be? It is the same for most social media presence..How should international markets be targeted in a local page? Since TLDs do not seem to be an advantage right now, I am thinking we should be moving to a single domain and use a folder structure so we can use it everywhere. Questions: 1. In terms of structure (TLD or Folder) and multi-lingual targeting what is the current best practice for hotels that show in local results but promote internationally? 2. What language should I point google local results to? And our Facebook page, etc? 3. If I move things around to a folder structure, what domain should I use? the .com is in english and has the most authority and links according to opensiteexplorer the .com.pt is in portuguese, our local language and our main market (but only 35% share) should I create a new domain ".pt"? 4. I don't think that geo-targeting the languages is worth it in this case, what do you think? Kind Regards
International SEO | | retsimister
Ricardo Madeira
Residencia Aeminium Coimbra0 -
Russian SEO: Do you know some good sources with tips and news about Yandex?
We are launching our site in Russia - and basically I have no experience in Russian SEO! Could you please recommend me some good English sources with news, tips and hints about Yandex? Basically I am looking the Russian SEOmoz 🙂 Thanks!
International SEO | | jorgediaz0