Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade

[HeadStud]

Hi,

Note: this is for Australian search results - for people in Perth.
The website is: http://thedj.com.au

I am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results.

Here is what's weird though:

1. My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca)
2. When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1
3. http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8)

So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?!

Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cb

Meanwhile our Local Places -

Thanks,
Kosta
http://www.headstudios.com.au

[ATP]

Andy sums it up perfectly.

It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap.

If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag  like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.

[ClaytonJ]

Kosta

No probs you have a few H1's I think I saw 7...  teh first listed is:-  "Over 25 Years Providing Entertainment Solutions For Perth Weddings".

http://www.writingforseo.org/how-many-h1-tags-can-you-have-on-a-page/

I was trying to suggest that maybe wedding is not the word to lead with. It is better take a beach head and move up from there.

Go get em.

[HeadStud]

Hi John,

I'm not looking to optimise my website for the keyword 'wedding', that would be too hard - I am instead optimising it for the keyword phrase 'wedding DJ perth' (this is in my title tag).

I have an h1 tag on the front page that says 'Wedding DJ in Perth - Kai Werner' (notice it has the word 'DJ').

Best,
Kosta

[ClaytonJ]

Andy is correct.

There are a few more aspects you may consider tweaking.  Wedding is a highly sought after keyword. So I would consider re-phrasing your title tag. Not the number 1 word. Also your H1 does not assist as it does not mention the word DJ. I have only looked at these aspects and there is room for improvement on both.

Those phrases really help google match up a searchers intent.  There are plenty of articles on title tags and H1's and how to shape them.

Good luck.

[Andy.Drinkwater]

Hi Kosta,

You have to understand that all metrics that belong to MOZ, will have no bearing on search results that you see in Google. Just because a site has a higher DA / PA or features well in the page grader, is just MOZ telling you, based on what they know, how you are doing. It gives you a very good grounding into changes on your page that should be made, but this is far from the final stroke in being listed.

You will find that so many other aspects will be coming in to play, such as content, brand / site trust, use of keywords, etc. Then you also have to consider why Google isn't favouring your site as much - any penalties, poor backlinks, poor content, poor trust, etc.

You also have to look at the other sites that are competing for his phrase and understand what they are doing and why they are featuring above you as well.

Not an easy one to just say "do this" because I doubt very much it is just one aspect.

-Andy