Do sites with more pages rank better?
-
If a site has more pages and also has good internal linking, then logically it would rank better. Is this the case? Should I be building big (but high quality) sites?
-
Thanks for these answers, very helpful.
-
A SearchMetrics Ranking Study for 2014 says longer content and more content ranks higher
I believe that this is only true if content quality is equal.
If your competitor has one million pages of rubbish content on a site and you have one hundred pages of unique, high-quality, authoritative content, I am confident that your site will pull more traffic in the long term.
Should I be building big (but high quality) sites?
In general, yes. It is very important to measure quality rigorously and competitively.
A site with high quality content competing with a site with a site that has even better content has a good chance of losing. If people see both sites, which one will they share with their friends, spend more time on, navigate directly to by name next time? Lot's of people have "high quality". Few people have kickass quality.
-
Hi there
I would focus on your competitive landscape and the size of their sites/content landscape (and if they are missing any opportunities). You know your audience and industry better than anyone, so the amount and quality (MOST important) is completely up to you and the demand for it.
A SearchMetrics Ranking Study for 2014 says longer content and more content ranks higher, but I have to stress that this is NOT universal or telling that your site will rank higher if it has those two things. So take those studies at face value - you need to test assumptions or hypothesis.
I would research your industry and make sure that you are building content for relevant searches and user goals. If you can align that up with your business goals, you should know the exact amount of content to write - there is no right or wrong answer to your question - completely depends on the industry and searches.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
On-Page Optimization | | Timberwink0 -
Ranking dropped after change single page url, should I change it back?
I was making updates to the content on the following page, and a few days later dropped from #2 SERP ranking to 50+. Things I checked: Yes, 301 redirect was implemented right away. After publishing, I manually requested indexing in search console. Right after publishing I re-submitted the sitemap manually and Google said they had not crawled it in 9 days. My question: should I change the URL back to the old one, or give it a little more time (especially since I re-submitted sitemap) Original URL: https://www.travelinsurancereview.net/plans/travel-medical/ New URL: https://www.travelinsurancereview.net/plans/travel-medical-insurance/
On-Page Optimization | | DamianTysdal0 -
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
Site wide content like "why choose us" just above the footer on every single page
Hi Guys, I know that is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them. So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page. What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page. I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer. Thanks, Pierpaolo
On-Page Optimization | | madcow780 -
SERP change that removed commercial sites from the first page?
Suppose that Google made a change and all of a sudden a certain type of keyword phrase doesn't show any commercial sites on the first page of SERPs. Have you ever had this experience? What would you do in this scenario? Would you give up on those keyword phrases and target a different keyword phrase?
On-Page Optimization | | ProjectLabs0 -
When it comes to duplicate page content how do I deal with correcting it. Its a dynamic e commerce site.
I am under the impression that with ecommerce sites this happens often and that there's a plug in or just simply not worry about it since queries will often find similar conent.
On-Page Optimization | | Wayne_c0 -
We dropped from a page rank of 4 to 3
We dropped from a page rank of 4 to 3 because of the Google Freshness update. Are there any insights anyone can give me? Our site is www.totalvac.com
On-Page Optimization | | totalvac0