Increase conversion rate to buy
-
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago)
There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc.
Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ?
PD: link can be found in my profile.
-
Great tips. Optimizely is particularly strong at the testing stage.
It depends what depth/level of insight is required when it comes to behavioral insight (CX) tools for CRO. We have researched the market quite a lot
Crazy Egg, LuckyOrange, ClickDensity & Hotjar - focused towards SME's
SessionCam, ClickTale, IBM Tealeaf and Decibel Insight (our tool) - enterprise/corporate level (huge sites)
Be wary that many tools offer pre-generated reports and don't allow for a great deal of customization or segmentation. Also, they were built before responsive designs were a concept, so struggle with load times for tablet or mobile views when viewing heatmaps and session replays for example.
-
I think Patrick pretty much nailed it. My best advice is not to make changes on the website without testing them use tools like optimizely or Unbounce.
If you have a budget, my advice is to get recommendations from any CRO expert.
Hope this helps…
-
Hi there
Moz offers a great resource that can help you see how the conversion rate optimization process works and should be approached, from discovery to review.
You're going to want to collect your data, take an unbiased look at your website, make hypothesis on where the bottlenecks/pain points are in your website, and create a plan of potential tests you want to run to test those assumptions. Hotjar is a great tool for this.
Do not just start making changes to your website - test them. This is easily done with different tools, including:
Visual Website Optimizer
OptimizelyIf you are weary about this process or don't have the time and resources to do so yourself, you should look into a professional that has experience doing so. You really should talk to a professional to begin with, as you want to be making the right decisions based on the right data, and sometimes this can get overwhelming. Moz has a great list of companies you can reach out to for the process.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
Google showing in snippets last individual rating instead of aggregate rating
the product pages of my ecommerce site contain schema markup.
Conversion Rate Optimization | | lcourse
according to rich snippet tool from google all looks fine and properly formatted
however in the SERP google shows the last rating in the snippet instead of the aggregate rating. any idea how to show the aggregate ratings? URL: https://www.humidordiscount.co.uk/adorini-triest-deluxe-rosewood-humidor below extract of schema code as recognized by the rich snippet tool: Product name:adorini Triest Deluxe Rosewood Humidor image:https://www.humidordiscount.co.uk/952-large_atch/adorini-triest-deluxe-rosewood-humidor.jpg description:High-quality multiple ..... brand [Organization]: name:Adorini offers [Offer]: price:141 priceCurrency:GBP availability:http://schema.org/InStock aggregateRating [AggregateRating]: worstRating:1 ratingValue:4.5 bestRating:5 ratingCount:460 review [Review]: description:It 's my first .... reviewRating [Rating]: ratingValue:4 worstRating:1 bestRating:5 author [Thing]: name:Alessandro M review [Review]: description:excellent ... reviewRating [Rating]: ratingValue:5 worstRating:1 bestRating:50 -
Please can anyone recommend any GOOD 'TRAFFIC BUYING COMPANIES ?
Hi Guys I really need some help here I am looking for some good traffic buying companies where we can buy traffic from that can will help us to generate leads from our own website. We want to 'buy traffic' that is targeted and generate leads from our website. We are running Google ad words but it is now becoming more and more expensive to run! Please can anyone recommend any good companies ? Thanks Gareth
Conversion Rate Optimization | | GAZ090 -
Bounce rate vs main domain and subdomain
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento. So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy. My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ? I appreciate any kind of feedback and suggestion 🙂
Conversion Rate Optimization | | MindlessWizard0 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
Sudden drop in conversions!
Over the past week, I have noticed a drop in conversions. By drop, I mean NONE at all. The traffic to the site seems steady from different sources, so I don't think we've been hit with a penalty. I have looked through the site, and there are no problems with the functionality. Is it possible that you lose conversions because of the type of keywords that are driving traffic? In other words, the impressions and queries remain steady, but you are not getting traffic that converts (if that makes any sense). Thanks in advance for thoughts and advice.
Conversion Rate Optimization | | inhouseseo0 -
Do Online Reviews Increase Search Engine Rankings?
Do the mere presence of reviews on product pages increase a page's ranking or standing in the SERPs? I'm not referring to driving more traffic with a product page because there's more content, long tail keywords, more updates to the page as reviews roll in, etc. Has there been any study around whether a product page began ranking better by simply adding review functionality?
Conversion Rate Optimization | | rball10 -
Reviews not shown on google search & seller rating extensions (adwords)
Hello, we have 2 questions, regarding reviews from rating websites. 1. Reviews on google Search We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not. For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now. Is there any way this problem can be solved, so google shows the correct number of reviews? 2. Seller rating extensions on google adwords We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so. Google says: "Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints." Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions? Yelp Qype Scoot Remotegoat viewlondon tipped Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords? Thank you for your help!
Conversion Rate Optimization | | Waplington0