Need help understanding what happened to our organic search.
-
I help run an ecommerce business that mainly runs on Google organic search (yes, I realize this is not a good place to be). Last April, we saw around 25-30% of our organic search cut. I’m pretty sure it was due to the mobile update but we had some changes in the past month or two before that. I’m looking for someone to review my analytics account and see what happened. Possibly this is called an audit?
Also, we’re looking to ask some questions about long term strategy as we are thinking about a redesign and switching to a new platform.
Maybe more content?
Maybe more social?
-
Hey big fella - need the url. If we get that can have a quick look at the website.
If not keen to share url on content moz has a great content profiler. If you go to the below link and follow the steps you will get taken on a deep dive of where your content sits and any impact it may have had. .
https://moz.com/blog/content-audit-tutorial
On social cannot really comment on without inputs, but it would be v unlikely to be source of traffic drop. Unless the prime traffic referral initially.
Perhaps consider a site audit
https://moz.com/blog/technical-site-audit-for-2015
May identify issues for you. Hope that assists.
-
It would be very helpful if you could share the URL of your site. Thanks!
-
Was the organic traffic you lost mobile users? If so then you have found your smoking gun. However, the mobile update only effects mobile search - ie. if you are on a phone, Google is looking to present the best user experience and will promote mobile optimized content first.
However, if your loss was not mobile traffic, there may be a bigger issue. This could be the result of any number of things, including a loss or gain of links (gaining negative links, losing positive ones), an algorithmic penalty, etc.
As for switching to a new platform - make sure you have your redirects in order. Otherwise you may experience a sharp loss of rankings and traffic.
Content - always. Social - you bet. There is no reason why adding useful content and interacting on social media should be neglected!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Anyone help me Checking the SEO of my Website?
Hi, I hope you are doing well. I want know how is looking my website? Is that attractive or boring for visitor. I really need your answer to improve my website. My Website is: https://sortscut.com/
Reporting & Analytics | | Pauline210 -
Organic search traffic down 60% since 8/1/18\. What now?
I have a small health & fitness blog, and my Google search traffic suddenly dropped 60% around August 1 (I've attempted to link an image). My rank has dropped for 86 keywords. I have no manual penalty, so I'm guessing I was affected by the algorithm change. My technical skills are VERY limited. I've tried to find answers on my own, but every time I try to "fix" something, I only seem to make it worse. I do seem to have some structural/performance issues with my site (e.g., lots of 404 errors from uninstalled plugins and unwanted permalinks). I asked my server for assistance (I used managed Wordpress hosting), and they said they couldn't help. As you can imagine, this is quite devastating, and I have no clue where to go from here. I don't know if I'm allowed to link to my site here, but it's mommyrunsit dot com. Any assistance is greatly appreciated. Thanks. Sharon 0lPu4wY
Reporting & Analytics | | RoniFaida1 -
Google Search Console
To the Moz Community, Should we be considering the information that Google Search Console is telling us? It is showing a dramatic drop in our SEO and our pages are not being indexed, however it is showing differently in our Moz Analytics section. Any clarification will be greatly appreciated. Many thanks Dawn
Reporting & Analytics | | DawnQ0 -
Should Google Trends Match Organic Traffic to My Site?
When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob
Reporting & Analytics | | jacob.young.cricut0 -
How do sites without access to a site's analytical data, determine a site's organic traffic?
I've recently used a organic traffic checker that showed you your traffic compared to each google algo update. I was interested in how they derived the organic traffic totals for each month, without having access to our site's google analytics? I've since compared the data to historical google analytics data and it's not wrong, isn't 100% match either but isn't far from fact. So if they're predicting or making a guess, it's rather spot on, site crawlers and SERPs snapshots only provide so much info, I'm just wondering where they get the rest from and how?
Reporting & Analytics | | Deacyde0 -
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png
Reporting & Analytics | | joony0 -
Newsletter Campaign Need HELP to Create a Custom Report in Google Analytics
I have this newsletter send using Mailchimp. This campaign is link to G.A. How can I create custom report for me online store about this campaign? For example: I have 2 Goals Completion Location setup in G.A. they are: /checkout.php and /finishorder.php Is there a way to find out how many visitors from my campaign reach the /finishorder.php vs. /checkout.php Reason, about 50% are reaching /finishorder.php Maybe I need to creat a "How to redeem you coupon code" video to included in the newsletter to HELP customers complet there order process. Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
How can i see queries what my visitors are searching for, in my website?
Google analytics installed, but they are not showing. What additional things should i add there? I need to see most popular search queries and add more content to these pages for panda.
Reporting & Analytics | | bele0