Dissapeared from Google - Urgent
-
We are new to the whole SEO thing and could be described as total numpties as we have hidden away from it, scared of what it means and what might happen if we open that can of worms. But after seeing a 25% drop in visitors over a year, and a continued fall, we thought we better try and get our heads around what we need to do to improve our chances on google.
Consequently we have signed up to MOZ and are exploring its crawl results and trying to learn and action things.
Today we noticed that we have dropped fairly completely from Google for many of our top key words.
We are based in Italy,our site is in Italian and we only target Italy.
Our homepage is http://www.shoechic,it and two of our top keywords that have dissapeared are: "scarpe sexy" & "Scarpe Pleaser"
We would love to hear if anyone can throw some light in why this dramatic change may have taken place and what we can do to address it.
Many thanks in advance for anyones help and advice.
Philip
-
The thing is, it could be so many things. The audit will help you narrow it down and you'll learn a lot along the way.
-
Hi Donna
Thanks for your feedback, that entirely what we were discussing earlier today and are intending on doing. Just would have been nice to understand how and why such a big drop happened overnight, rather than gradually.
Also, why for the longest time we have been ahead of our competition, still I guess with SEO, thats just the way it goes, no-one seems able to answer the mysteries of google Thanks again for your feedback
Philip
-
Hi Valter,
I eyeballed the site and scanned it for obvious errors. I don't think there's a quick fix to your problem. Your competitors are doing a better job of optimizing their sites and yours needs a lot of work. I think you know that already.
If you're especially concerned about ranking for "Scarpe sexy", I suggest optimizing a single page for that search term. Start by learning on-page optimization and see where that alone gets you. Then consider auditing your website or hiring someone to help you with that. That way you'll be able to get a big picture view of what needs to be done and set priorities.
You are still ranking for "scarpe pleaser". Here you have a single page focused on the "scarpe pleaser" topic (http://www.shoechic.it/scarpe-pleaser-flamingo-fla887-fhbrb-19062-p.asp) and so you're managing to rank, just not as highly as you'd like (#28).
-
Salve Enrico
Thanks for your tips.
We are literally at the start of things where SEO is concerned and I have no doubt that our site is full of errors and things that could be improved on,hence our finally taking our head out of the sand and starting to understand and address these things.
As things stand today, we have 0 errors on Google, absolutely nothing, yet our MOZ crawl identifies literally thousands of erros, so trying to understand that is difficult in itself. On top of that, and what is currently a major issue for us is the fact that "scarpe sexy" which we ranked1 (Google.it) for has according to MOZ dropped 48 places in this latest crawl, yet if we actually search for us on Google using that term we don't appear anywhere.
How we have gotten away with doing as well as we have up to now is a mystery, but seeing whats happening now on a daily basis gives us great concern,and as previously mentioned trying to find the solutions and or the reasons why is like asking for the secret of life LOL.
I am grateful for your feedback, and can assure that those things you mention are being addressed, but I am not convinced that they are the reasons we have suddenly dissapeared from Google.it.
Best Regards
Philip
-
Hi Philip,
I'm italian too
Nice to meet you.
From a quick peak at your site I have seen a couple of problems (IMHO).The most important is that many meta descriptions and page titles are basically a collection of keywords: scarpe ...., scarpe...., scarpe... and/or with spelling mistakes. This is not only bad for pure ranking pursposes, but it's also going to reduce the CTR from SERP pages, because as a user, if you see these kind of results in a search page you're not really keen to click on them.
Second, maybe a little longer text on the product page would help.
Also, some of the title tags and metadescription are duplicate.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google take to reduce the index size?
A few months ago, we have incorporated our custom search in our website www.ergodotisi.com . We hadn't been paying a lot of attention to our webmaster analytics, to find out a few months later than the Google Index had grown from 2K- 3K pages to one million because it was crawling all combinations of search filters. We have now followed the right instructions to add noindex meta tags and blocked most search result pages from the robot.txt. We allow indexing of some main categories by setting new seo-friendly url structures. A few weeks have passed and the index size has only reduced to 700K. How long does it take before it removes most of the duplicated search result pages from the index? Is it still crawling those pages but has not fully decided to remove most of them? How bad is this for SEO?
On-Page Optimization | | cplastiras840 -
Is there a way to tell Google a site has duplicated content?
Hello, We are joining 4 of our sites, into 1 big portal, and the content from each site gonna be inside this portal and sold as a package. We don't wanna kill these sites we are joining at this moment, we just wanna import their content into the new site and in a few months we will be killing them. Is there a way to tell Google to not consider the content on these small sites, so the new site don't get penalised? Thanks,
On-Page Optimization | | darkmediagroup0 -
Will Google penalise me for duplicating my own website on a new domain?
Hi guys, Currently, we are using Magento Enterprise to run two separate ecommerce websites, for arguments sake lets say these two websites are ElectronicsX.com and electronicsY.co.uk. ElectronicsX.com isn't doing too well, it has little traffic, makes next to nothing each month and is just a waste of resources. ElectronicsY.co.uk on the other hand is getting 30,000 unique visits every month and is over exceeding every month in terms of revenue in sales. At the moment, the only traffic we get from Europe tends to be the odd "word of mouth" customer and English customers who have emigrated to Europe but still like to use English companies. We can't rank on Google FR or ES or anything like that because the website we have "electronicsY" is on a .co.uk TLD (a GeoTLD). So what we want to do is take ALL the content from electronicsY.co.uk and place it on electronicsX.com so that we can start targeting Europe and ranking in the serps internationally. What sort of effect will that have in terms of penalisation from Google? Or because the websites are on the same C block, would it have any effect at all? Thanks guys Tom
On-Page Optimization | | tomhall900 -
How Google differentiates web sites like directories?
Hi, I want to ask how google differentiates web sites like directories or company listing websites? How it understands that is a normal thing to have many links in a directory site? Are there some guides links about what to do and avoid and how to make SEO optimization for a directory web site.
On-Page Optimization | | vladokan0 -
What are the best practices for google indexing ajax response urls?
We just did a build to our site and our server erros went up to over 9,500. After looking into it, it seems like google is crawling the ajax urls and coming back with the errors. Here is one example http://www.rockymountainatvmc.com/productDetail.do?navType=type&vehicleId=1423&webTypeId=68&navTitle=Drive&webCatId=9&prodFamilyId=29660 If you know of any good articles on this please send them my way.
On-Page Optimization | | DoRM0 -
Does Google pick up on words such as "in", "the", "and" etc?
If I have in my meta-title e.g Holidays Ireland, but i have in my description for grammer purposes Holidays in Ireland will google see these as 2 separate keywords and will SEOMoz grade me lower for doing this? Or is holidays Ireland included in Holidays in Ireland because google doesnt pick up on "in" ?? I would appreciate your help on this.
On-Page Optimization | | Louise990 -
Does Google give any (negative) weight to .info domains?
Hi, All! We're working with a client on setting up a support blog for their site (not hosted on-site because it's a related topic, not directly about their business). We're thinking about a few domain possibilities, but for some of the ones we'd like the .com is already taken. .info (as well as others) are available, and the client is interested in using a different TLD, but I'm shying away from it because of the concern that: a) people will look at it more suspiciously (exactmatch.info? must be spam) - but maybe that's just because I'm an SEO b) does Google have anything against exact match domains with endings like .info, .net, etc.? (I know there's never any guarantee that the exact match domain will continue to hold its weight in the algorithm at all, but taking that as a given for now - and we are planning on putting decent quality original content on it). Thanks in advance for the input! Aviva
On-Page Optimization | | debi_zyx0
