'Powered by...' anchor text links
-
Hi Mozzers!
We're a web design and dev agency in Kent, UK who don't really provide SEO services (tend to outsource and focus on our core competencies!)
Have never really bothered putting 'Powered by...' or 'built by...' anchor text links at the foot of our client sites that link back to ours. Obvs we have a huge back catalogue of opportunities to add this to various sites which, if clients agree of course, would push our backlinks above our key competitors overnight (according to OSE).
Good idea or Spammy/back hattie???
Cheers guys.
-
Thanks Rebecca, frustrating though as our competitor is ranking top for 'web development' local searches and having run OSE on their site the only reason is by adding anchor links to sites they've developed. This is generating them dozens of new enquiries pcm compared to our zero!
-
I agree.
-
Bad idea. I would not do this kind of footer link without a rel=nofollow, ever. Google has been known to target footer links like these for unnatural link building practices. (Check out this article by Barry Schwartz from a couple years back.) Just because something has been a "standard practice" for a long time doesn't mean it's white hat today.
Edited to add:
By the way, the fact that you're talking about how to add them slowly enough to stay under Google's radar should be enough to tell you that what you're planning may not be on the up and up. -
Thanks Umar, we've got about 100 RDs that we can add our link to which will give us about 10,000 backlinks. Was going to add about at a rate of about 20 RDs per week. Seem reasonable to you?
-
Hey,
I agree lots of agencies are following this practice but the question stated "we have a huge back catalogue of opportunities". So, it's not a good idea to get the tons of links on these phrases in a short time. That's why I said, it "might" get caught into a spammy practice.
Plus, if you have the opportunity to get some decent links, it's better to have them on your branded term to give away a strong brand signal to google.
What do you think?
-
Hi Umar,
Just wondering, how it is going to be Spammy ? Hyperlinking keywords in footer is a regular practise all Webdesign & SEO company do. I dont think it will be termed spammy.
-
Hey Steve,
I'm afraid it might be caught into Spammy practice because of the latest penguin updates. You should get the links from these sources after all you deserves them but just change the approach a bit.
Rather getting links on "Powered by", "built by" or "developed by", you should try to get the links on your branded term. Something like "Developed by Moz".
Google has no objection, if you're getting links on your branded term and your profile will gonna look more authoritative and natural.
Hope this helps!
Have a rocking Sunday!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Bing's linkfromdomain: operator I'm finding spam links
Hi I've recently discovered Bing's linkfromdomain: operator and have been testing it on a few of my wordpress sites which are running the DIVI theme from elegant themes These are new sites with little or no content yet I was a bit alarmed when the results showed site I definitely had not linked to eg slickdeals dot net
Link Building | | briandee
2521.gen778 dot com
9gag dot com
flowers.ftd dot com
www.jmldirect dot com
pubs.rsna dot org is this an error from the Bing linkfromdomain: operaror because when I run the domains through xenu these sites do not show Hope someone can help0 -
Why Links from Top Level Domains doesn't Pass Link Equity?
Hello, I have a doubt about Equity-Passing links report of OpensiteExplorer.org According to Sam Weber http://moz.com/community/users/432678 links which pass value from one page to another including followed 301 and Meta refresh links are under Equity-Passing links. I am surprising after looking at the links report generated by opensiteexplorer.org. Most of the article and directory links which have low DA and PA are under Equity-Passing links. Whereas websites like EzineArticle or Articlebase which have good DA and PA are not found in either Equity-passing links or under only nofollow category. Please suggest me if the report of Opensiteexplorer is not good enough or the links from the site like Ezine Article doesn’t pass the link equity. Thanks.
Link Building | | TopLeagueTechnologies0 -
Should I request backlinks to use anchor text that is page specific?
I work for a community college, with fairly high seo for the college in general. We have no budget for advertising specific programs, so we are trying to optimize individual pages on the website, e.g., physical therapy assistant, welding, etc. Does it make a difference if other websites use our main url, college name, or the college name plus specific program as the anchor text? Also, I'm seeing some posts here recommending to avoid lots of directory listings. I assume that doesn't apply to industry specific directories, like nursing school directories, right? I'm still a very new newbie and appreciate your advice.
Link Building | | LAJN0 -
Article distribution do's and dont's
I recently spent the day writing 2 400 word+ articles and have submitted them to x1 article directory. I want to know if it is ok to submit the same articles to more article directorys?
Link Building | | Deanknight0 -
How to beat This with Links?
Hello, So i am trying to beat this website gujratdetectives.com/ with a new website which has no backlinks as of now.
Link Building | | hardik_hrc
Now, I checked in open explorer that this site has many moderate level links. No high authority links but the problem is these links they all have title as the search keyword "detective in Gujarat" so maybe this is why this site rests on the top of this search keyword. So if building authority links into a different domain(Not detective related) with very high PR but WITHOUT title of relevancy. Anchor text would be the keyword but not the title of page. So the question is will those authority sites beat this gujratdetectives.com/ ???0 -
Your Experience with Exact Match Anchor Text Penalties
Hi Moz community! I was wondering if anyone has ever seen a site penalized or dampened because of too many exact match anchor links or know of any examples. I don't want to be overly concerned about it if it is a low risk. Thanks!
Link Building | | SparkplugDigital0 -
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess :(
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess 😞 If my anchor text is New York Real Estate - then it should vary using other words so what percentage should each page own anchor text vary ? Is it 80% anchor text and 20% non - anchor text EXAMPLE: 80%
Link Building | | helpwanted
NEW YORK REAL ESTATE 20%
XYC COMPANY
BUY A HOUSE
SELL A HOUSE
CLICK HERE0 -
Why aren't links to my site showing up in open site explorer?
My site is http://www.thesquarefoot.com Google analytics shows many more (though more than a handful of links that we have gotten recently still don't show up there). Definite newbie here so please be kind... Thanks!
Link Building | | TheSquareFoot0