How many times to use keyword
-
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
-
okay. Thanks all!
-
In my experience for any exact keyword or phrase there should be one page of your site used. If you wish to add additional pages, then there would be some variation of keyword usage. You can get quite creative. If you are selling golf clubs you can vary your keywords as follows:
golf clubs, golf club, pro golf clubs, professional golf clubs, golf clubs 2011, golf club sets, set of golf clubs, etc.
Put the user experience first and write a great article about "golf clubs". When you want to write a second article on the same topic, write about "pro golf clubs" or some slight variation, then use anchor text once to reference the first article linking "golf clubs" as the key phrase.
If you keep your focus, then search engines will be clear on exactly which page should rank for each term. There will certainly be overlap and all your articles could wind up at the top of search results for "golf clubs".
-
Mike,
Don't over-think your linking strategy. Link your informational content to your product page, since that is how you would want to drive traffic anyway. You don't want orphan pages that don't have any internal links pointing to them, but you want most of your links pointing towards your most important pages (the pages that convert traffic).
-
Do you then interlink them?
I'm not explaining myself very good.
So I have a keyword.
I would like to do a blog post with it. Then an article with it. And if it makes sense have it on my main site maybe as a secondary keyword phrase for a product I'm selling.
How could you link the above as it is all the same keyword. Not a variation, although if I should vary it, that's fine too.
Mike
-
I am confused.
My understanding is your 3 areas are all on one domain. So lets say you have domain.com, domain.com/blog and domain.com/directory. Everything is on one domain.
Article 1 is published at domain.com/article1
Article 2 is published at domain.com/blog/article2
Article 3 is published at domain.com/directory/article3
Each of these articles would be written by you or someone you hire, and they would all contain appropriate anchor text links to each other.
What am I missing?
-
Yup, but then I still have the article opportunity as well, and that is what I was asking was how to crate content on blog and in articles and if I can link them? Again, this is all on one domain.
-
By covering the same keyword three times, you have the opportunity to rank in SERPs 3x, gain more diverse links and cover more longtail SEO.
Let's say you write an article focusing the topic "Dealing with Cancer"
Article 1 can focus on the doctor / patient interactions
Article 2 can focus on how family, friends and others interact with the patient.
Article 3 can focus on the disease itself
These would be three completely separate articles which can all focus the same phrase. Each would generate unique traffic and interests. You can then pick a couple keyword phrases you wish to focus for each page and use anchor text to link the pages according to their chosen phrases.
-
Yes, I have my main site, then my blog, then a third article directory on the site that has keyword themed categories covering lots of different keyword variations. All residing on the same domain.
-
Thanks, but what I was talking about was the 3 different opportunities on my site I could possibly create content for the same keyword, and if so, can I then interlink them?
-
Where are these 3 different areas (main site, blog and directory section) located? On the same site? Or different sites?
-
Hi, I would use the following set up:
-
2 keyword use in the title tag.
-
2 keyword use in the meta description
-
1 keyword use in the page URL.
-
H1 tag you can use 1 or 2 keywords.
-
Other titles on page you can use the keyword.
-
Within the content on the page you can use the 3 main keywords, main keywords near the top of the article, 8% density.
-
Alt tags on images also push the keyword is it represents the image in a non spammy way.
-
You can then use your internal link structure on site to push the keywords headers, footers, side bards all with the anchor text you wish to target.
Their are more factors you can tweak too but these are the top line ones.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords for home page?
I am a close up magician based in the UK and have just signed up for Moz Analytics and looking through the info now. The first issue was that it says my home page had an F grade for "table magician" My home page is not really optimised for table magician but Moz is suggesting I do. So my question is do I go with Moz and adjust my home page to match even though I have a dedicated page for table magician. Is this title tag for the home page too much. Roger Lapin: Wedding Magician - Close up Magician - Table Magician ?? Thanks
On-Page Optimization | | rnperki
Roger
http://www.rogerlapin.co.uk0 -
Use cookie-free domains
Is there anything simple i can install to reduce the Use of cookie-free domains, i have tried to used fooman extension but had major conflicts with other extensions? Kind regards
On-Page Optimization | | Mikaai0 -
Using a keyword on homepage of a blog
I have a blog and the homepage has the 5 most recent posts. I ran a report card on my homepage for my main keyword. One of the problems is that the keyword only appears 1 time. I don't want to put it in the signature of every post because I found that causing problems with self-cannibalizing. I checked my competitor and they got a check mark for this but I looked at their homepage and I found the keyword NOWHERE! So where is my competitor hiding the keywords and how can I get the keywords on the homepage when the content is constantly changing? Thanks in advance!
On-Page Optimization | | 2bloggers0 -
Using a more relevant brand title for blog
I'm a newbee here so I appologize in advance for asking a question that might already be aswered ( i looked I promise). The question is this, I've been fiddling with the title tags and came upon the need to make a decision about separating our blog brand to be more specific to it's content. We're a moving company, our primary website talks about services and is branded with our name (%page_name% | 2 Brothers Moving & Delivery Portland Oregon), our blog is a work in progress "Moving Guide" (%post_title% | Portland Moving Guide). Should I stick with the standard brand name on the blog or call it something keyword specific like above? As a side question what do you all think about my titles in the first place? In case you'd like to take a look: www.2brothersmoving.net www.2brothersmoving.net/blog
On-Page Optimization | | r1200gsa0 -
Where this keyword comes from?
I have a ON-PAGE optimized website, but seomoz research tool says that 24 pages are F graded, and i was checking the keywords and i noticed that the keywords seomoz research tool was analising wasnt the ones that i used. Let me explain its like this: My Keyword is : Santa and seomoz is running the keyword : Santa Claus Where did the tool got that Keyword from? Thank you
On-Page Optimization | | dmunchen0 -
Alt attributes same as jpg name and keywords?
Hi everyone, Quick question: Is it better to have your jpg name and alt text slightly different to your keywords for that particular page, or is it better to have them slightly differently? At the minute I'm doing them all with a variation on the keyphrase I want to optimize for (long tail and all that...). Any input much appreciated!
On-Page Optimization | | CMoore850 -
Continuous variation of a keyword
Lords, on a site i have optimization job, a specific keyword, for over 5 months, ranging from 7 to +100 position. One day the keyword is there, beautiful on the first page, and another day disappear. I do not understand why this happens, someone has something happened? I can not stabilize it, and is one of the most important for this client. I live in tension, in the morning the first thing I do is search to see whether the keyword is. Obviously it did in the first 2 months, then relaxed as she always comes back : ) Anyone have any idea what might be happening?
On-Page Optimization | | j0a0vargas0 -
Too many on-page links
I manualy counted the links on my website http://www.commensus.com which came to around 50, but SEO moz says I have over 100 and google isn't seeing them all.
On-Page Optimization | | jawl44630