Which one should I use...Google Analytics or AFS Analytics
-
Hi There,
I am about to implement analytics for a customer site and I am wondering if I should use Google Analytics or https://www.afsanalytics.com ? I am leaning towards Google since it's pretty mainstream but I would love some feedback on the AFS !
Thanks everyone!
Gary
-
Thanks everybody. I thought as much just wanted to make sure. appreciate the feedback!!
Gary
-
I will agree with Russ!
Honestly, I never used AFS Analytics but after reading a bit about them on the website, I feel like it’s not very much different from Google Analytics.
They are offering almost similar thing that GA is already offering at the moment and if you are good with diving deep into the data Google might offer you more details.
If I would be at your place, I would have used Google Analytics over this as the trust level of GA is very high as compare to this.
Hope this helps!
-
Always go with main stream as you'll get so much more support. The summary of Russ should make it clear that it's the best way to go!
-
Me three I agree Google analytics is superior
-
Agreed.
-
Unfortunately this is a no brainer. You have to go with Google Analytics. There are so many things that make GA the go-to...
- Best in class event tracking: Knowing when and what a person clicked on is actually not the easiest thing to do.
- Incredible data views: You can slice and dice your data in tons of different ways.
- Tons of community support: No other product has as many free advice and support. It is also easy to find pros to help.
- Integrations: The Analytics API will integrate into tons of great tools, like Moz, for more insights.
- Free
The trade off is, of course, that you have to give your user data to Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using logical operators (AND / OR) in Google Analytics Goal Funnels
When setting up a Funnel within Google Analytics, is it possible to use logical operators (e.g. OR, AND) in the first (required) step of the funnel? For example, suppose I want to track users who visit page1.html AND page2.html before proceeding to the destination goal. I've entered two pages separated by the OR operator, and neither the "Verify this Goal" nor "Save" produces an error message - is it safe to assume that this is working as I intend? Thanks in advance!
Reporting & Analytics | | ahirai0 -
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?
Reporting & Analytics | | b4cab1 -
Weird Google Analytics tracking question
I have a client that has a market place site, where people list goods and sell them, think something like Etsy. Instead of developing a system to show the users page views and things like that, does it sound reasonable to let them enter a Google Analytics property on the pages they list on, then let them monitor through GA? Does anyone see any fatal flaws in this thinking?
Reporting & Analytics | | LesleyPaone0 -
Whats 'Other' in Google Analytics (in Acquisition)
When i look in GA under Channels (under Acquisition) 'other' is listed What is 'other' ? I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode. Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits. Hence Seo can take credit for much of that traffic, is this correct ? Many Thanks
Reporting & Analytics | | Dan-Lawrence0 -
Google Analytics Events that lead to Goals (conversions)
Hello! I'm in the process of setting up Events in Google Analytics to track the performance of banner ads on our site. While that will take care of the action performed by the visitor (i.e. the click on the banner), it doesn't tell me if the visitor ultimately completed the form where the banner ad directs them (which is set up as one of out site's Goals). Once the Event is in place, will I be able to track the Goal conversions that it leads to? It's nice that Events will tell me which banner drove someone to the form, but if I'm not able to see if that Event led to a Goal conversion it seems like something will be missing. So, is this something that's already available within Goals or Events reporting, or is there an additional step I need to take? Thanks in advance for your feedback! Erik
Reporting & Analytics | | SmileMoreSEO0 -
AHHH... Google Analytics just changed!
There's now an acquisitions tab.. but I can't figure out how to sort referral traffic by referral path.
Reporting & Analytics | | S.S.N0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0
