Two pages for, essentially, the same product.
-
My client currently has a page on their website that advertises one of their products. The product in question is manufactured by someone else but branded by my client.
Recently, the manufacturer have released their own version with their own branding which is available to the public. My client has decided that they are going to stock both their own version and the manufacturers version of the product to avoid losing any sales.
This have left us with trying to find the best way to add the new product to the site without it competing with my clients own product in search engine results.
We want the page to be indexed so that people searching for the manufacturers product can still find it on our site but at the same time we risk cannibalisation and essentially having two pages with what will essentially be the same content.
Does anyone have any ideas for a suitable solution? I am unsure whether we should create a new page for the new product or whether we should somehow incorporate the new product in to the existing page.
-
No problem and good luck with your endeavours.
-
Thanks for the replies.
It makes sense to add a new product page for the manufacturers product. As you say, if I make the content as unique as possible and try to focus on the brand then I shouldn't encounter any issues - I will maintain traffic to the original page and will hopefully rank well for the manufacturers product - win win.
Thanks again.
-
You said that the manufacturer's products have a different branding so for me that's a clear point of differentiation that warrants two product pages. If there are also differences in pricing etc. then that's also a good reason to create the new product pages. If the new pages are optimised for the manufacturer branding and the existing pages for more generic terms then you shouldnt suffer from cannibalisation. The generic keywords should still generate proportionally more traffic to the existing pages, which importantly for your client means more sales of a product which t make a higher margin on.
-
Even though the products are identical in what they do I would still go down the route of having a separate page for each. We have a client that sells many flea products but have still managed to give them unique product descriptions.
If you are concerned about keyword cannibalisation make the focus for the manufacturer on their brand name rather than the product or what it does.
-
Is there enough of a difference between the two products that you could write unique content for each? Even if they are the exact same product but with different branding, if the two pages are uniquely written then this shouldn't be too much of a problem. Consider an online furniture store selling a hundred different wooden dining chairs - they're pretty much all the same thing really just with a few variations, but you could still write about each one uniquely targeting brand name, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will SEO Blogs Divert Traffic from Main Web pages using same keywords?
Our company has drafted several SEO blogs using certain keywords. If we post these SEO blogs to our website and social media channels , and the blog keywords are also used on our main website pages, will the blogs divert or dilute traffic to our main web pages? Thank you for your expertise and insights in advance.
Content Development | | Johnenchroma0 -
Does every keyword need its own landing page?
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)? Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords? I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions. How does one go after large volumes of long tail keywords? Thanks, --eric
Content Development | | EricOliver0 -
Hit With Panda, How Should I block pages?
Hello! I believe Ive been hit with Panda, I have a large Ecommerce site with literally thousands of pages, but working on adding custom content daily. Should I block pages that have duplicated copy, that dynamically insert a product/artist/team name? Will this help with my huge ranking drop? If so after this has been done should I send a request reconsideration to google? Or will it just happen automatically? I believe this is a algo penalty and not manual, as I have not received any messages in my Webmaster. Any help would be greatly appreciated!! Thank You!
Content Development | | TP_Marketing0 -
How many words should be placed on a home page, category pages, and product pages?
To optimize content for a website, how many words should be provided for a home page, category page and a product page?
Content Development | | gallreddy0 -
Word Press Page vs Post
Hello, I have a site that is dedicated to real estate. I designed it in dreamweaver. I also attached a blog to it with wordpress. Its self hosted. My question is what is the best way to increase my search rankings with wordpress? Page vs Post? Any tips?
Content Development | | bronxpad0 -
What's the best way to list products with multiple size options?
For some of my suppliers, there may be a Model A, Model B, and Model C. Within each model, the height and the width may be the same, but there might be 10 variants of length. Is is better to just list the 3 models on 3 separate product pages and have the various lengths as an option in a drop-down menu on each page, or should I actually create 30 different product pages? Just listing 3 would seem to be better from a usability perspective, but having 30 might lead to more pages being indexed. I believe that I'll have 30 different entries in my Google/Bing Product Search feeds, but what is the recommended practice for actual sites? Thanks
Content Development | | nks20120 -
I have a page where you can download a PDF of the material - should I exclude the PDF from the search engines?
In my niche, there is a controversial research article that is very popular. I am writing a rebuttal to this article and giving another point of view. My article has the potential to be really good link bait for my site. The original article is often printed out to be shown to professionals in my niche. My hope is that people will do the same with mine. So, I plan to have a PDF version of my article available on my page. The article that is visible on my site (i.e. non PDF) will be a graphic rich article that is easy for the reader to go through. I plan to have the PDF have all of the same text, but it won't have as many graphics - it will look more like a scientific research article. So, should I exclude the pdf from search engines so that it isn't duplicate content? Or does that even matter seeing as it is a duplicate of my own content? I want people to link to the main article, not the pdf. Any tips would be greatly appreciated!
Content Development | | MarieHaynes1 -
Please help me stop google indexing https pages on my wordpress site
I added SSL to my wordpress blog because that was the only way to get a dedicated IP address for my site at my host. Now I am noticing Google has started indexing posts both as http and https. Can some one please help how to force google not to index https as I am sure its like having duplicate content. All help is appreciated. So far I have added this to top of htaccess file: RewriteEngine on Options +FollowSymlinks RewriteCond %{SERVER_PORT} ^443$ RewriteRule ^robots.txt$ robots_ssl.txt And added robots_ssl.txt with following: User-agent: Googlebot Disallow: / User-agent: * Disallow: / But https pages are still being indexed. Please help.
Content Development | | rookie1230