If I optimize for a long tailed keyword, will I also catch the short keywords within it?
-
Say my long tailed keyword has three words in it that I also consider keywords. Will I catch the searches for those short keywords, or just the long tailed keyword phrase?
-
I usually optimize mainly for the short tail keyword, and try to include lots of diverse content that will also qualify my page to rank for long tail queries. Why? Because many of the long tail queries contain the short tail keyword within them.
I will make an effort to place my most important long tail queries in the title tag to give the page extra ranking strength for them.
If you have really strong content that is competitive with what is ranking on the first page of Google for a short tail query, you should not hesitate to go after the short tail query. If you can produce competitive quality content - Do Not Fear Competition - because where you have heavy competition there is also lots of traffic and lots of money changing hands. Optimize your page, make sure that is as good as you can make it, toss it up, and you will probably connect with traffic. Promote it as you feel necessary.
Although I currently don't believe anyone who claims to understand RankBrain, I believe that it is going to strongly favor long tail content that is highly competitive.
-
Not really sure about what to say except, yeah pretty much. This happens quite a lot for me on a couple of my key phrases that I have worked hard to optimise. Depending on either of the searches we rank well.
But remember it is not just about the phrase but all of the peripheral page and site optimisation that also contribute to the page doing well as without all of the elements coming together you may lack behind any competitors / authorities.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking fluctuations
Hi For last month my website was ranking to 5 positions for this keyword (Magento Development Company). But recently (28-nov) it's out of 100, some time it's showing on 25 position but not showing in top 5 position. Here is my url (for analysis): https://magnetoitsolutions.com/services/magento-development/ Please explain why my keyword rankings are often not showing in the search listings. Note: There are some other keywords of different pages start getting ranking drop. please let me know is there anything i need to change. Thank
Algorithm Updates | | harrysamson0 -
When sub domains take away the traffic from search; will this helps or hurts main website rankings?
Hi all, We have some of the landing pages on our sub domains which are getting ranked for our brand related queries and taking away the traffic as we don't have pages to rank for those search queries. I would like to know if this scenario hurts or helps our main website ranking as the traffic to the main website is getting diverted to sub domain. Thanks
Algorithm Updates | | vtmoz0 -
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
Keywords ranks 1 position up for 24 hours or less and gets back to its normal position.
Hi, I don't know if this is strange or just normal thing for some keywords to rank one position up for around 24 hours and get back to its original position. Making it clear to understand, i have these 3 keywords kw1, kw2, kw3 on first page of google on position #3,#3 and #4 respectively. The content of the site is almost static so adding new contents to the site is out of question for now. I noticed that at least 2 times a week those keywords rises to one position above and then gets back to their own normal position. I noticed the serp position change takes place for around 24 hours only.
Algorithm Updates | | MindlessWizard0 -
Medical Marijuana Keywords
Has anyone seen any evidence of Google penalizing for Medical Marijuana related keywords in states where that is legal? Thanks in advance.
Algorithm Updates | | eocreative0 -
Optimized site-wide internal links in footer - a problem?
Hello all - I am looking at a website with 8 heavily keyword optimized site-wide links in the footer. Yes, there are only 8 but it looks a bit spammy and I'm tempted to remove them. I imagine there's some possibility of a Google penalty too? What would your advice be? Thanks, Luke
Algorithm Updates | | McTaggart0 -
Why am i not ranking in the top 50 for the keyword 'cocktails' even though all my other cocktail related keywords are in the first 2 pages of Google???
I have checked the first 50 pages of google for my website www.socialandcocktail.co.uk using the keyword 'cocktails'. It is NOT to be found. However, if I search for other keyword combinations eg cocktail recipes, cocktail bars etc they are all in the first 2 pages! What is going on????????
Algorithm Updates | | cocktailboss0 -
How to build good content and choose right keywords.?
I have started building content for our website using the Wordpress tool. Now I wanted to know that I use GA and the Adwords keyword tool. I go in for exact matching keywords and have selected a few of them. How do I know if these keywords are actually the ones going to give me good traffic? How can I select good keywords and write content along them. I don't wish to over stuff articles with the keywords. How can I refrain from doing so. Any optimum limit through which I know how much of the keyword needs to occur how many times within an article? Please give some good insights as to how this is accomplished? Thanks
Algorithm Updates | | shanky11