What is the Best Landing Page setup?
-
I have seen a few different types of landing pages. I am trying to figure out which style works best from a SEO perspective.
1. The cram everything possible onto the page approach ala nyt.com?
2. The fill your home page with a ton of links approach like cnn.com?
3. The put just a small sample of your content approach like seomoz? I see 4 blog snippets, a "Go To My Campaign" call to action and that's it.
4. Pages like Groupon.com which have 100% focus on a call to action.
I also notice many focused pages like Groupon remove the header and footer on their landing page. Does that help the page retain it's PR better?
-
Kevin,
I know this has already been answered but I thought I put it my 2cents.
Check this out by Rand
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Very helpful post.
Good luck.
Aman
-
Don't think it can be changed.
-
Basically you can't make your homepage just for SEO, you need a purpose for your website, you take your goals and then work out how best to apply SEO within the confines of those goals.
There's no inherent advantage or disadvantage to any of the page styles you've mentioned and there are dozens of more ways a page can be laid out.
-
Somehow this question was marked as answered? I do not know how that happened as I did not make that selection. Could someone please fix this?
-
Yes, I am referring to the home page for a new site.
-
A page is a page from a SEO point of view. Build it the same way as you would any other page you wanted to rank (title, alt text, content, headers, etc). Unless you're also a news outlet I wouldn't necessarily be trying to compare myself with what NYT and CNN are doing either.
While I appreciate that any page that brings a visit from a search engine or other campaign is a landing page, what exactly are we talking about? Do you mean you have a specific campaign (PPC or even targeting a specific page to a keyword)...
Actually, before I go any further and looking at your examples, do you mean homepage?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing number of site pages?
Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords. Probably 7 or 8 years ago, someone sold my husband on article key word pages. I have slowly gotten rid of a lot of them as they have fallen out out of the ranks. I would like to get rid of the rest, probably 5 or 6 pages. Will it hurt my rankings to delete pages and redirect them? My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them. Especially since my customers aren't viewing them. Thanks in advance!
On-Page Optimization | | CalicoKitty20000 -
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
Are Landing Pages Not Connected to our Nav Bars considered Black Hat?
Hello All, I have narrowed down our keywords and want to start building out landing pages around them. However, until we get a resource center up, they will not be associated with our nav bars. If I build out landing pages so that I can connect them to our AdWords and other digital advertising initiatives, will we be penalized if they are sort of just out there on our domain? Thanks!
On-Page Optimization | | LuaMarketing0 -
On-page Optimization empty
My website is new. My On-page Optimization (Reports Updated: 1/2/13) is empty. Is there a problem, I have to wait longer or am I doing something wrong? Thanks
On-Page Optimization | | franzneves0 -
Duplicate Page Titles
I have over 200 duplicate page titles on a site that I am working on. Does putting a date at the end of some of them make it a unique enough title?
On-Page Optimization | | SavingSense0 -
Ranking for specific pages
HI, Lets say my website is abc.com and my targeted keyword is abc for index page. Internal pages, like abc.com/apple.htm, abc.com/banana.htm. The targeted keyword for apple.htm is fresh apples, buy apples, and for banana.htm, fresh banana, buy banana. How to define these keywords in the campaign. Please suggest. Thanks.
On-Page Optimization | | younus0 -
Organic Landing Pages...
For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations. For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant. Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!
On-Page Optimization | | DevonIntl0 -
Spammy keywords on a page
My client's website has a box of text on each page that is spammy and horrible to read and stuffed with keywords. The text boxes are there only for search engines as they mean nothing to humans. I say remove them as it must be doing more harm than good. However, my client is scared to remove them as the text has been there on each page for ten years and he is worried about a drop in visitor numbers if they are removed. Is he right to be worried?
On-Page Optimization | | mascotmike0