Does keyword density on a landing page effect SEO?

[RobertHill]

I'm relitavely new to SEO, and I just wondered how keyword dense the homepage to our businesses site should be? Is there any value in loading the frontpage at the potential expense of readibility, or should our content elsewhere be responsible for our yield in search engine results?

Look forward to any responses.

Thanks,

Mark

[StalkerB]

As people have said Keyword Density isn't really a thing. You do want to have the keywords you're targeting on the page, but you don't need to have every third word as a keyword

Here's some links to help you digest why keyword density isn't something to worry about:

Myths that persist (YOUmoz) - http://www.seomoz.org/ugc/seo-myths-that-persist-keyword-density

Opinions on SEO Myths - http://www.seomoz.org/blog/some-opinions-on-the-seo-myths-realities-fight

Beginners guide part 9 - http://guides.seomoz.org/chapter-9-myths-and-misconceptions-about-search-engines

The fact they all have myth in them should give you an idea about how much credence it's given these days

[Highland]

Keyword Density is real but it's a red herring. KD is the limit that the various engines put on how often a term can appear before it's considered spam. The number is purely arbitrary and asking what it is is to invite you to run right up against it. If I were to tell you it's 15% would you tweak your page to 14%? Ignore KD and definitely avoid intentionally "loading" a page with terms.

Read your own content. Do you sound like a used car salesman or an infomercial? Would you change the channel on your own content? If so, Google will likely feel the same. Write naturally. That is the first law of SEO content.

[mascotmike]

Readability should always come first. Write it for your visitors not for search engines. Aside from that, make sure that your main keywords are on there once each and you should be fine