SEO for replicated website system
-
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic.
So the question is, how can we build this replicated website system and deliver SEO value to each site?
-
I would send each agent a questionnaire. It would be an email or webform with fields that can be extracted. It would contain questions about the employee's education, experience, and a couple optional personal items. This will give unique content about the agent.
The questionnaire would also ask for information about the office location, phone number and directions on how to get there. Include a map, a photo of the building, a photo of the agent. This will include enough information to optimize the agents page for local search.
Fields in the questionnaire enable it to draw information that will be used by a program to complete a unique title, meta description and
, etc. tags. The goal of this is to construct an optimized page that will draw local traffic
I would not leave it up to the agent to edit this information on the website.
Once a year, each agent will be sent to a questionnaire that contains information from last year. They can edit or approve. New agents will be asked to complete a new form or edit the form of the person who they replace.
Finally, I would not place these on subdomains. They would be organized in folders. Then you can draw information from all of the questionnairs to construct category pages for major geographic areas such as states or major cities.
Done right, these questionnaire can be used to produce agent pages and many other pages that will compete in local, regional and other categories of search.
-
put rel=canonical on each profile of agents. Keep you can remove duplicity by creating more & more information about agent.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
Favicons - favicon.ico having any SEO Benefits?
Hi all, I was wondering about favicon.ico and it's presence on the website. Is it important to have favicon.ico and there any SEO benefit of it? Thanks in advance!
On-Page Optimization | | vendrocks0 -
SEO Ecommerce Consulting Firm
We are currently designing and developing our new ecommerce website. Due to the complexity involving in duplicate contents as well as the structure of ecommerce websites, we are looking for a firm who can help us on this. We have a team of 15 people here developing our site and need guidance for URL structure and general flow of the website (Site optimization) that is SEO friendly. This would enable us to build links effectively. Anyone can recommend us some strategic consulting firm for this work? We have seen moz recommended lists and still waiting for their reply. Thanks
On-Page Optimization | | WayneRooney0 -
Meta Geotag - two locations on one website
I have a client that I would like to do a Meta Geotag for. They have two locations. Am I able to do two meta geotags on their website? Thanks!
On-Page Optimization | | OOMDODigital0 -
How to check duplicate content with other website?
Hello, I guest that my website may be duplicate contents with other websites. Is this a important factor on SEO? and how to check and fix them? Thanks,
On-Page Optimization | | JohnHuynh1 -
Nowadays is it fundamental renaming images for SEO?
Its it fundamental nowadays renaming images for SEO? Many photos are on top positions without being renamed like: mykeyword.jpg but can be 9876986.jpg instead. Doesn't itcount much more the contest in which they are such as text around photos, descriptions and context from internal and external linking pages? Renaming everyphoto, in every gallery can be considered over optimization? Is there any study showing the impact the single factor of renaming a photo in a page? Thanks
On-Page Optimization | | holidaysempire0 -
Advice needed form seo point of view
We have a client whose website is http://www.indigenaskincare.com/ There are frames in the site and will they hurm seo efforts. Also, what metrics are missing so that we can give advice to the client.
On-Page Optimization | | seoug_20050 -
Too many On-Page Links on a WP based Website
Hi, I've already browsed through various of the Q&As on the "too many On-Page links" issue, but I would really need some advice concerning a WP Site with a dropdown navigation. As outlined in the on-page report, every site has about 180 outgoing links, which pretty much is the number of site featured in the navigation. Even though the 100 link limit is somewhat outdated I'm still worried about the distribution of linkjuice from the starting page and how Google perceives the importance of the various pages. Would it make sense to adapt the structure of the navigation, so that the starting page only links to the 5 category pages and the category pages only link to the detail pages they contain? The site has good rankings for several pages and I assume that Google can tell that the large number of links is caused by the navigation. But with every page having appr. 180 links it may be difficult for Google to tell, which of those pages are the most important regarding internal link structure... Looking foward to your opinion and insights! Cheers, Chris
On-Page Optimization | | adwordize0