SEO for replicated website system
-
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic.
So the question is, how can we build this replicated website system and deliver SEO value to each site?
-
I would send each agent a questionnaire. It would be an email or webform with fields that can be extracted. It would contain questions about the employee's education, experience, and a couple optional personal items. This will give unique content about the agent.
The questionnaire would also ask for information about the office location, phone number and directions on how to get there. Include a map, a photo of the building, a photo of the agent. This will include enough information to optimize the agents page for local search.
Fields in the questionnaire enable it to draw information that will be used by a program to complete a unique title, meta description and
, etc. tags. The goal of this is to construct an optimized page that will draw local traffic
I would not leave it up to the agent to edit this information on the website.
Once a year, each agent will be sent to a questionnaire that contains information from last year. They can edit or approve. New agents will be asked to complete a new form or edit the form of the person who they replace.
Finally, I would not place these on subdomains. They would be organized in folders. Then you can draw information from all of the questionnairs to construct category pages for major geographic areas such as states or major cities.
Done right, these questionnaire can be used to produce agent pages and many other pages that will compete in local, regional and other categories of search.
-
put rel=canonical on each profile of agents. Keep you can remove duplicity by creating more & more information about agent.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for help eliminating issues with website
I am looking for a company or person to assist me on the technical aspect of improving our site speed and resolving so errors that MOZ is reporting. For instance, we have an old URL domain that we retired when we consolidated 2 websites. We pointed (mapped) the old site pages to the current website, is this redirect helping (links) or hurting us? Can anyone recommend someone I can hire to help me with this project?
On-Page Optimization | | JulieALS0 -
Getting 404 Errors on Fonts After Website Redesign
Hi, I recently redesigned my website and I changed a few URLs so I have been keeping an eye on 404 errors and setting up redirects as needed. However, my 404 error log keeps getting filled font related URLs like this: <colgroup><col width="960"></colgroup>
On-Page Optimization | | DohenyDrones
| /fonts/AvenirLTStd-Heavy.otf), url(/fonts/AvenirLTStd-Heavy.woff), url(/fonts/AvenirLTStd-Heavy.eot), url(/fonts/AvenirLTStd-Heavy.eot? |
| /fonts/FrutigerLTStd-Black.otf), url(/fonts/FrutigerLTStd-Black.woff), url(/fonts/FrutigerLTStd-Black.eot), url(/fonts/FrutigerLTStd-Black.eot? |
| /fonts/AvenirLTStd-Heavy.otf), url(/fonts/AvenirLTStd-Heavy.woff), url(/fonts/AvenirLTStd-Heavy.eot), url(/fonts/AvenirLTStd-Heavy.eot? |
| /fonts/AvenirLTStd-Book.otf), url(/fonts/AvenirLTStd-Book.woff), url(/fonts/AvenirLTStd-Book.eot), url(/fonts/AvenirLTStd-Book.eot? |
| /fonts/FrutigerLTStd-Bold.otf), url(/fonts/FrutigerLTStd-Bold.woff), url(/fonts/FrutigerLTStd-Bold.eot), url(/fonts/FrutigerLTStd-Bold.eot? |
| /fonts/FrutigerLTStd-Bold.otf), url(/fonts/FrutigerLTStd-Bold.woff), url(/fonts/FrutigerLTStd-Bold.eot), url(/fonts/FrutigerLTStd-Bold.eot? |
| /fonts/FrutigerLTStd-Black.otf), url(/fonts/FrutigerLTStd-Black.woff), url(/fonts/FrutigerLTStd-Black.eot), url(/fonts/FrutigerLTStd-Black.eot? |
| /fonts/AvenirLTStd-Book.otf), url(/fonts/AvenirLTStd-Book.woff), url(/fonts/AvenirLTStd-Book.eot), url(/fonts/AvenirLTStd-Book.eot? |
| /fonts/AvenirLTStd-Heavy.otf), url(/fonts/AvenirLTStd-Heavy.woff), url(/fonts/AvenirLTStd-Heavy.eot), url(/fonts/AvenirLTStd-Heavy.eot? | Any idea what is causing these 404 errors? Is this something that might hurt my SERP?0 -
Yoast SEO plugin
I love Yoast's WP plugin, but is there one of comparable quality that analyzes for more than one KW at a time?
On-Page Optimization | | SSFCU0 -
SEOmoz and Wordpress SEO plugin
I made a lot of changes with Wordpress SEO by Yoast before I signed up with SEOmoz. But SEOmoz doesn't seem to see those changes. I am still being told I have multiple meta descriptions. I don't know why but SEOmoz is seeing the default meta description and not the one I wrote using the Yoast plugin. How can I get SEOmoz to see those changes? Edit: Google has not updated all the changes I made with Wordpress SEO.
On-Page Optimization | | dealblogger0 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0 -
Next on-page steps for an SEO newbie
Hi there! I'm new to Seomoz and am really pleased with the service so far. I've been doing some On-page optimizations and am gradually getting most of my pages to an A grade, but I wondered what the next steps would be? For example I have been looking at the search term "the shins fans". I have an A grade for my page (http://tastebuds.fm/artists/the+shins) but it lists on the 2nd page of SERPS for the term (in the UK at least). Can anyone recommend any tips for taking my page to the 1st page of SERPS? This site seems to do well: http://www.fanpop.com/spots/the-shins I am aware of the importance of link-building, but I'm specifically looking for tips on optimizing the page itself. Many Thanks, Alex
On-Page Optimization | | AlexParish0 -
Is an Overflow SEO friendly
Is an "overflow" (scrollbar) seo and Google friendly? I only ask because it hides part of the visible text.
On-Page Optimization | | BradBorst0 -
Are you SEO master? What would you change on my page?
Take a look at this page and tell me what would you change from SEO perspective. It's always to easy to criticise so here is your chance. Good Luck. http://www.traxnyc.com/mens_jewelry.html
On-Page Optimization | | DiamondJewelryEmpire0