SEO for replicated website system
-
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic.
So the question is, how can we build this replicated website system and deliver SEO value to each site?
-
I would send each agent a questionnaire. It would be an email or webform with fields that can be extracted. It would contain questions about the employee's education, experience, and a couple optional personal items. This will give unique content about the agent.
The questionnaire would also ask for information about the office location, phone number and directions on how to get there. Include a map, a photo of the building, a photo of the agent. This will include enough information to optimize the agents page for local search.
Fields in the questionnaire enable it to draw information that will be used by a program to complete a unique title, meta description and
, etc. tags. The goal of this is to construct an optimized page that will draw local traffic
I would not leave it up to the agent to edit this information on the website.
Once a year, each agent will be sent to a questionnaire that contains information from last year. They can edit or approve. New agents will be asked to complete a new form or edit the form of the person who they replace.
Finally, I would not place these on subdomains. They would be organized in folders. Then you can draw information from all of the questionnairs to construct category pages for major geographic areas such as states or major cities.
Done right, these questionnaire can be used to produce agent pages and many other pages that will compete in local, regional and other categories of search.
-
put rel=canonical on each profile of agents. Keep you can remove duplicity by creating more & more information about agent.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Plus Sign "+" in url affect SEO and Ranking?
there are customized pages on the client's site, they contain brand pages related to Samsung, iPhone, ZTE, LG, Motorola, and HTC Mobile phones.
On-Page Optimization | | dietsuave
For Example:
https://www.unlockninja.com/unlock-apple+phone
https://www.unlockninja.com/unlock-zte+phone
https://www.unlockninja.com/unlock-samsung+phone
Should I recommend them to change the URL structure. ?0 -
More important SEO
Hello, I was wondering where my time is most valuable. I have a linking tree as follows: Main Site > Product > Specific Product Is the Product page more important to add SEO or is the end deep linked page "specific product" more important? I'm ready to hear the answers of whatever gives a better customer experience and both... Thanks!
On-Page Optimization | | DiscGolfShopping0 -
Change of URL + SEO Impact
We recently changed the URLs from our site http://www.website.com (old)
On-Page Optimization | | ederdesign
https://website.com/us/en/ (new) Our ranking is plummeting every since and I wonder if the new URL had something to do with it. Do you know if that change, could have impacted the ranking?0 -
Microsoft SEO Toolkit vs MoZ
Hi MoZ Community, Does anybody know how well is Microsoft SEO Toolkit. As far i have noticed this tool reports around 20 violations under three broad areas like : SEO, Content and Performance. On many violations I have found MoZ to be silent like : 1-unnecessary redirects 2-Invalid mark ups 3-Missing Tag 4-like vilations and others Important is that it tells solutions as well against each violation on how to fix that. Any body can give insights while comparing it with MoZ. Tanveer
On-Page Optimization | | Sequelmed0 -
SEO Content Revolution Question
I was wondering if articles written about questions people are asking will help my website rank better. For example let's say I wrote an article answering the query, "What Hair Dye Does Angela Merkel Use?" or, "Is Hillary Clinton Thinking of Running for President," and they rank well on google, and in turn they get viewed a lot by searchers because it answers their queries. Would this help my website as whole start ranking better? Thanks!
On-Page Optimization | | OOMDODigital0 -
SEO for luxury brands!?
Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle
On-Page Optimization | | Jungles0 -
Website tables
Hi guys , my website www.starpluservices.com on google first page for the past 2 years and we were page rank 4, 2 months ago we changed all page titles and Keewords after that the page rank droped to 1 and we are not anymore in page 1 in google, we have done all this changes to target another keyword Office Cleaning London, now after 2 months I had 3 quotes for SEO , and 2 SEO companies told me that I need a new website because my one was done with tables and the other company told me that if I still on first page with some keywords andon the 2 page with cleaning companies to dont make a new website just update my one!! Could anyone let me know what should I do? Regards Sergio
On-Page Optimization | | starplus0 -
SEO Domain Values
I always thought that there was no difference in value between a .com and .net, also that hyphens have the same value as the keyphrase without the hyphen. But I have heard Rand lately saying hyphens are spammy - whats the go? Is CarParts.com better than Car-Parts.com or Car-Parts.net etc?
On-Page Optimization | | Ventura0