Duplicated content multi language / regional websites
-
Hi Guys,
I know this question has been asked a lot, but I wanted to double check this since I just read a comment of Gianluca Fiorelli (https://moz.com/community/q/can-we-publish-duplicate-content-on-multi-regional-website-blogs) about this topic which made me doubt my research.
The case:
A Dutch website (.nl) wants a .be version because of conversion reasons. They want to duplicate the Dutch website since they speak Dutch in large parts of both countries.
They are willing to implement the following changes:
- - Href lang tags
- - Possible a Local Phone number
- - Possible a Local translation of the menu
- - Language meta tag (for Bing)
Optional they are willing to take the following steps:
- - Crosslinking every page though a language flag or similar navigation in the header.
- - Invest in gaining local .be backlinks
- - Change the server location for both websites so the match there country (Isn't neccessery in my opinion since the ccTLD should make this irrelevant).
The content on the website will at least be 95% duplicated. They would like to score with there .be in Belgium and with there .nl in The Netherlands. Are these steps enough to make sure .be gets shown for the quarry’s from Belgium and the .nl for the search quarry’s from the Netherlands?
Or would this cause a duplicated content issue resulting in filtering out version? If that’s the case we should use the canonical tag and we can’t rank the .be version of the website.
Note: this company is looking for a quick conversion rate win. They won’t invest in rewriting every page and/or blog. The less effort they have to put in this the better (I know it's cursing when talking about SEO). Gaining local backlinks would bring a lot of costs with it for example.
I would love to hear from you guys.
Best regards,
Bob van Biezen
-
Thanks, valuable advice! I will put it to good use.
-
Bob,
It depends on the category & type of product. I remember a Dutch site selling shutters who just put the NL content on a BE domain - problem was that in Belgium we don't use this word when looking for this type of product and hence Google wasn't showing the site (they did rank pos. 1 for shutters in Belgium but probably with 0 traffic)
You don't have to rewrite the content for Google - but it would probably be a good idea to let a Flemish person check the content. If it's just a small word here and there it's no problem - if it's about your main keywords then it's an issue
To reply to your other question - when searching in BE I quite often get NL results if Google doesn't find a good BE result or the NL site is just better. You could just put the content on the be domain - and see if it brings results (even without doing the cross-linking - although I think that would be a useful feature). Belgian backlinks will always help - but it will take time & effort. Take a trial & error approach - there is no risk - if it doesn't work you can always improve later on.
Dirk
-
Thanks for your comment Dirk!
Rewriting the content would be the best case scenario. Do you think it's a absolute must to rewrite those words (let's say, because Google would els filter out the .be domain if it's a exact copy) or would it be an extra to make the website convert even better and add a extra trust signal to Google?
It would probably be a pain in the ass for this webshop to check all there product descriptions for any possible words to change. They would probably not launch the .be website if it would take them a week or two to go through all the pages.
-
Thanks for both of your opinions! Since this client is looking for the quickest fix possible, what is your opinion on the optional points:
- Crosslinking every page though a language flag or similar navigation in the header.
- Invest in gaining local .be backlinks
Do you think they are neccessary or add enough extra value to justify the extra costs (especialy for the extra backlinks)?
-
I agree with Jordan on this - shouldn't cause troubles.
Just make sure that you at least adapt the wording on the site - we might both speak dutch but not all the words have the same meaning & we don't use the same words to describe the same things. As an example - in Belgium we like "konfituur" - you prefer "jam" - pretty useless to try put a page optimised for "jam" in Belgium as nobody will look for it.
Dirk
-
Google has stated duplicate content for international sites is generally not an issue as long as the content is for different users in different countries. With the steps you have previously outlined I believe you should be fine.
Hope this helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use the old website content on the new website, after deleting it from the server?
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Can I duplicate my websites content on Ebay Store?
Our company is setting up a store on Ebay. Is it okay to duplicate our content descriptions on our ebay store with a link going back to our website? Or would this potentially hurt us in Search?
Intermediate & Advanced SEO | | hfranz0 -
Can a website be punished by panda if content scrapers have duplicated content?
I've noticed recently that a number of content scrapers are linking to one of our websites and have the duplicate content on their web pages. Can content scrapers affect the original website's ranking? I'm concerned that having duplicated content, even if hosted by scrapers, could be a bad signal to Google. What are the best ways to prevent this happening? I'd really appreciate any help as I can't find the answer online!
Intermediate & Advanced SEO | | RG_SEO0 -
Category Content Duplication
Does indexing category archive page for a blog cause duplications? http://www.seomoz.org/blog/setup-wordpress-for-seo-success After reading this article I am unsure.
Intermediate & Advanced SEO | | SEODinosaur0 -
Press Release and Duplicate Content
Hello folks, We have been using Press Releases to promote our clients business for a couple of years and we have seen great results in referral traffic and SEO wise. Recently one of our clients requested us to publish the PR on their website as well as blast it out using PRWeb and Marketwire. I think that this is not going to be a duplicate content issue for our client's website since I believe that Google can recognize which content has been published first, but I will be more than happy to get some of the Moz community opinions. Thank you
Intermediate & Advanced SEO | | Aviatech0 -
What are best practices for multi-language seo?
We are looking for best practices for multi-language seo. We are interested in any books, message boards or blogs that you can recommend. Thanks.
Intermediate & Advanced SEO | | FareCompare0 -
How are they avoiding duplicate content?
One of the largest stores in USA for soccer runs a number of whitelabel sites for major partners such as Fox and ESPN. However, the effect of this is that they are creating duplicate content for their products (and even the overall site structure is very similar). Take a look at: http://www.worldsoccershop.com/23147.html http://www.foxsoccershop.com/23147.html http://www.soccernetstore.com/23147.html You can see that practically everything is the same including: product URL product title product description My question is, why is Google not classing this as duplicate content? Have they coded for it in a certain way or is there something I'm missing which is helping them achieve rankings for all sites?
Intermediate & Advanced SEO | | ukss19840 -
Removing Duplicate Page Content
Since joining SEOMOZ four weeks ago I've been busy tweaking our site, a magento eCommerce store, and have successfully removed a significant portion of the errors. Now I need to remove/hide duplicate pages from the search engines and I'm wondering what is the best way to attack this? Can I solve this in one central location, or do I need to do something in the Google & Bing webmaster tools? Here is a list of duplicate content http://www.unitedbmwonline.com/?dir=asc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=asc&mode=list&order=name
Intermediate & Advanced SEO | | SteveMaguire
http://www.unitedbmwonline.com/?dir=asc&order=name http://www.unitedbmwonline.com/?dir=desc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=desc&mode=list&order=name http://www.unitedbmwonline.com/?dir=desc&order=name http://www.unitedbmwonline.com/?mode=grid http://www.unitedbmwonline.com/?mode=list Thanks in advance, Steve0