Duplicated content multi language / regional websites
-
Hi Guys,
I know this question has been asked a lot, but I wanted to double check this since I just read a comment of Gianluca Fiorelli (https://moz.com/community/q/can-we-publish-duplicate-content-on-multi-regional-website-blogs) about this topic which made me doubt my research.
The case:
A Dutch website (.nl) wants a .be version because of conversion reasons. They want to duplicate the Dutch website since they speak Dutch in large parts of both countries.
They are willing to implement the following changes:
- - Href lang tags
- - Possible a Local Phone number
- - Possible a Local translation of the menu
- - Language meta tag (for Bing)
Optional they are willing to take the following steps:
- - Crosslinking every page though a language flag or similar navigation in the header.
- - Invest in gaining local .be backlinks
- - Change the server location for both websites so the match there country (Isn't neccessery in my opinion since the ccTLD should make this irrelevant).
The content on the website will at least be 95% duplicated. They would like to score with there .be in Belgium and with there .nl in The Netherlands. Are these steps enough to make sure .be gets shown for the quarry’s from Belgium and the .nl for the search quarry’s from the Netherlands?
Or would this cause a duplicated content issue resulting in filtering out version? If that’s the case we should use the canonical tag and we can’t rank the .be version of the website.
Note: this company is looking for a quick conversion rate win. They won’t invest in rewriting every page and/or blog. The less effort they have to put in this the better (I know it's cursing when talking about SEO). Gaining local backlinks would bring a lot of costs with it for example.
I would love to hear from you guys.
Best regards,
Bob van Biezen
-
Thanks, valuable advice! I will put it to good use.
-
Bob,
It depends on the category & type of product. I remember a Dutch site selling shutters who just put the NL content on a BE domain - problem was that in Belgium we don't use this word when looking for this type of product and hence Google wasn't showing the site (they did rank pos. 1 for shutters in Belgium but probably with 0 traffic)
You don't have to rewrite the content for Google - but it would probably be a good idea to let a Flemish person check the content. If it's just a small word here and there it's no problem - if it's about your main keywords then it's an issue
To reply to your other question - when searching in BE I quite often get NL results if Google doesn't find a good BE result or the NL site is just better. You could just put the content on the be domain - and see if it brings results (even without doing the cross-linking - although I think that would be a useful feature). Belgian backlinks will always help - but it will take time & effort. Take a trial & error approach - there is no risk - if it doesn't work you can always improve later on.
Dirk
-
Thanks for your comment Dirk!
Rewriting the content would be the best case scenario. Do you think it's a absolute must to rewrite those words (let's say, because Google would els filter out the .be domain if it's a exact copy) or would it be an extra to make the website convert even better and add a extra trust signal to Google?
It would probably be a pain in the ass for this webshop to check all there product descriptions for any possible words to change. They would probably not launch the .be website if it would take them a week or two to go through all the pages.
-
Thanks for both of your opinions! Since this client is looking for the quickest fix possible, what is your opinion on the optional points:
- Crosslinking every page though a language flag or similar navigation in the header.
- Invest in gaining local .be backlinks
Do you think they are neccessary or add enough extra value to justify the extra costs (especialy for the extra backlinks)?
-
I agree with Jordan on this - shouldn't cause troubles.
Just make sure that you at least adapt the wording on the site - we might both speak dutch but not all the words have the same meaning & we don't use the same words to describe the same things. As an example - in Belgium we like "konfituur" - you prefer "jam" - pretty useless to try put a page optimised for "jam" in Belgium as nobody will look for it.
Dirk
-
Google has stated duplicate content for international sites is generally not an issue as long as the content is for different users in different countries. With the steps you have previously outlined I believe you should be fine.
Hope this helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Internal Content on E-Commerce Website
Hi, I find my e-commerce pharmacy website is full of little snippets of duplicate content. In particular: -delivery info widget repeated on all the product pages -product category information repeated product pages (e.g. all medicines belonging to a certain category of medicines have identical side effects and I also include a generic snippet of the condition the medicine treats) Do you think it will harm my rankings to do this?
Intermediate & Advanced SEO | | deelo5550 -
Implications of posting duplicate blog content on external domains?
I've had a few questions around the blog content on our site. Some of our vendors and partners have expressed interest in posting some of that content on their domains. What are the implications if we were to post copies of our blog posts on other domains? Should this be avoided or are there circumstances that this type of program would make sense?
Intermediate & Advanced SEO | | Visier1 -
Bespoke Website With Lack of Front Page Content
Hey guys, I wanted to ask you your opinion.. If you had a website - portfolio style for argument's sake and it was based on wordpress, obviously the front page won't be SEO friendly if you want to keep the minimalistic approach - there will be hardly any content to tell google what to rank your site for... So my question is, can you use a plugin that Google can 'see' content - such as a long unique article - that the user can't see in order to help you rank? I.e. for Gbot, the plugin would load the content plugin as plain html, but 'hide' it from most people visiting the site... What would you do in this scenario? Your response would be much appreciated! Thanks in advance for your help!
Intermediate & Advanced SEO | | geniusenergyltd0 -
Wordpress and duplicate content
Hi, I have recently installed wordpress and started a blog but now loads of duplicate pages are cropping up for tags and authors and dates etc. How do I do the canonical thing in wordpress? Thanks Ian
Intermediate & Advanced SEO | | jwdl0 -
Showing Duplicate Content in Webmaster Tools.
About 6 weeks ago we completely redid our entire site. The developer put in 302 redirects. We were showing thousands of duplicate meta descriptions and titles. I had the redirects changed to 301. For a few weeks the duplicates slowly went down and now they are right back to where they started. Isn't the point of 301 redirects to show Google that content has permanently been moved? Why is it not picking this up? I knew it would take some time but I am right where I started after a month.
Intermediate & Advanced SEO | | EcommerceSite0 -
Capitals in url creates duplicate content?
Hey Guys, I had a quick look around however I couldn't find a specific answer to this. Currently, the SEOmoz tools come back and show a heap of duplicate content on my site. And there's a fair bit of it. However, a heap of those errors are relating to random capitals in the urls. for example. "www.website.com.au/Home/information/Stuff" is being treated as duplicate content of "www.website.com.au/home/information/stuff" (Note the difference in capitals). Anyone have any recommendations as to how to fix this server side(keeping in mind it's not practical or possible to fix all of these links) or to tell Google to ignore the capitalisation? Any help is greatly appreciated. LM.
Intermediate & Advanced SEO | | CarlS0 -
How to deal with category browsing and duplicate content
On an ecommerce site there are typically a lot of pages that may appear to be duplications due to category browse results where the only difference may be the sorting by price or number of products per page. How best to deal with this? Add nofollow to the sorting links? Set canonical values that ignore these variables? Set cononical values that match the category home page? Is this even a possible problem with Panda or spiders in general?
Intermediate & Advanced SEO | | IanTheScot0 -
Duplicate Content Through Sorting
I have a website that sells images. When you search you're given a page like this: http://www.andertoons.com/search-cartoons/santa/ I also give users the option to resort results by date, views and rating like this: http://www.andertoons.com/search-cartoons/santa/byrating/ I've seen in SEOmoz that Google might see these as duplicate content, but it's a feature I think is useful. How should I address this?
Intermediate & Advanced SEO | | andertoons0