Is this new? Anchors showing in Serps.
-
I was checking out a keyword today and I noticed several listings on Google that had a line underneath that said, "Jump to keyword". The "keyword" was an href name anchor on the page.
Is this new? Should we be including more anchors on our pages now? It makes sense as it helps the reader to navigate the page.
Here is a photo of an example:
-
It's not new. You can read some more information about when it first was reported in late 2008 over at Search Engine Roundtable. http://www.seroundtable.com/archives/018996.html.
-
Hi, I have seen this happen for quite a while on Google I remember mid last year I was first sent an email about this change where direct anchor texts are show on pages.
In my opionion it is Googles way of showing users that this specific term is of high importance, this can be due to the factors:
1. The website has many anchor text links with this specific term.
2. The internal link sctructre has many links using this term.
3. Users come to your website using this specific term, so Google shows relevence.
4. It could even be by a in correct re direct showing to this page from a keyword rich term that has the same anchor.
In the end of the day it is Googles way of showing users what they want.
It is like how you have Google auto over riding your title tags to show new terms.
-
Last year Google made 400 changes to their algorithms. No reasons to suspect they wont do the same this year.
I had not noticed that feature before now. I checked the page and "natural treatments" is anchor text used on the page.
I also tried searching "thunderstorm phobia" and the results did not include the "Jump to Natural Treatments" text. When I tried searching for "natural treatments thunderstorm phobia" then it appeared.
I had not ever noticed the feature before now. I am not sure how it will impact CTR but it does appear interesting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why home Page is not showing showing in search results?
The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢
On-Page Optimization | | henrichjrr4201 -
Could you double check my new product markups?
Hey Mozzers! We are currently running a Google Shopping Ad campaign and one of the suggestions we had gotten from Google was to add product markups. I hired a developer to add the product markup to the product page templates (Magento, if it matters) and I just need help to double check his work before I approve and pay the final invoice. I've attached a screenshot of the page source with the item markups. I've also dropped the page source into Structured Data Testing Tool to see if there were any warnings. No warnings or errors. So it seems as if everything looks good, but I just wonder if it's a similar approach to SEO where the product markups could be better optimized. Thanks for the expert eyes on this! ruKjc
On-Page Optimization | | localwork1 -
Click to Call Showing Below Organic Result?
I noticed this about a week ago and can't find any info on it. Basically below some ORGANIC results, when searching on mobile, I'm seeing the option to instantly call the company. http://vzp.ro/1oDV30g (this is a link to my Google Drive where I saved my mobile screenshot.) Anyone know how to achieve it or where it's pulling that data from My original though was schema or it's basis is from a Google+ Brand page. I didn't see any specific markup on the site when I went via desktop so not 100% sure even where to start. Cheers Darin. 1oDV30g
On-Page Optimization | | DarinPirkey1 -
Proper Use and Interpretation of new Query/Page report
When I'm in WMT/Search Console - I start a process of looking at all of the data initially unfiltered Then I select a query. Let's say its a top query for starters and I filter my results by that top query (exactly) With the filter on, I flip over to Pages and I get about a dozen results. When I look at this list, I get the normal variety of output: impressions, clicks, CTR, avg. position One thing that seems a bit odd to me is that most of the average positions for each of the URLs displayed is about the same. Say they range from 1.0 to 1.3. Does this mean that Google is displaying the dozen or so URLs to different people and generally in the 1st or 2nd position. Does this mean that my dozen or so pages are all competing with each other for the same query? On one hand, if all of my dozen pages displayed most of the time in the SERP all at the same time, I would see this as a good thing in that I would be 'owning' the SERP for my particular query. On the other hand, I'm concerned that the keyword I'm trying to optimize a particular page for is being partially distributed to less optimized pages. The main target page is shown the most (good) and it has about a 15x better CTR (also good). But all together, the other 11 pages are taking in around 40% of impressions and get a far lower CTR (bad). Am I interpreting this data correctly? Is WMT showing me what pages a particular query sends traffic to? Is there any way to extract the keywords that a particular page receives? When I reset my query and then start by selecting a specific page (exact match) and then select queries - is this showing my the search queries that drove traffic to that page? Is there a 'best practices' process to try to target a keyword to a specific page so that it gets more than the 60% of impressions I'm seeing now? Obviously I don't want to do a canonical because each keyword goes to many different pages and each page receives a different mix of keywords. I would think there would be a different technique when your page has an average position off of page 1.
On-Page Optimization | | ExploreConsulting0 -
The company brand name does not show in SERP
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find. Any suggestions on how to solve this without the need to be ranked for something related
On-Page Optimization | | GardenPet0 -
Moz not showing blog errors
I have a campaign running in moz for getpromoted.in. Your moz is only crawling and showing website errors not blog (blog.getpromoted.in). Please advice whats the issue
On-Page Optimization | | zigmund0 -
Strange titles showing in WMT?
On one of my wordpress sites, I have just checked it out in Google Webmaster tools and under duplicate titles it is showing spam titles which I did not add? Lamisil Buy - Buy Online on two pages of the site However these two pages are no longer online? So I have 2 quick questions please 1.) How did they add a title to these 2 pages 2.) Why is it still showing in WMT when these pages are no longer live? Also under duplicate titles it is showing pages that dont exist? i.e. ?yonidza=orde and some of which such as weddings.html are pages from the old site structure that no longer exist - how can I reduce these errors down?
On-Page Optimization | | ocelot0 -
How long should anchor text be? Best practice for anchor text length?
site: http://www.cerritosnissan.com/index.htm On the bottom of this homepage there is an seo content area, basically right under where it says "orange county nissan" welcomes you. The internal links in this area are very long and I'm wondering why they would do this - is there any benefit to making anchor text longer? The longer the anchor text, the less each part of that anchor text passes link juice. For example, for a page about their reviews, the anchor text of the link is "See what Cerritos Nissan customers have to say about their experience at this great Orange County Nissan Dealership.". If I would have done this the anchor text would be "Cerritos Nissan Reviews" or just plain "reviews" as the anchor text. Why would they be using such long keywords as anchor text?
On-Page Optimization | | qlkasdjfw
0