Tasks for Google Analytics training

[A_Q]

Hi Mozzers,

I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA.

I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session?

The group are particularly interested in user journeys and the effectiveness of content.

Thanks!

[Martijn_Scheijbeler]

Hey!

Have them come up with better ways on how to analyse the content and it's context around it. Looking at how good a post performs is nice, but knowing what the context is around the post: data, time, author, topic is way more interesting if you do this at scale. That's why it could be good to not only have them think about doing the analysis, but also have them think about what kind of other context related areas they can track.

Second thing I would say is learning them more about the power of User ID tracking and event tracking as they can provide a better insight into what the specific customer journey looks like.

[94501]

Hi,

Well, depending on the level of training/knowledge, you could have them find the answer to various questions in a G/A account. So, things like:

• of organic visitors to a given page

• of conversions by a channel

• Navigation summary to a given page or goal.

You could ask less absolute questions, such as "what's wrong with the user signals on this page by x channel?"

You could have them create a working goal or segment or recurring report.

You could have them look over a G/A account and find three insights (opportunities, problems, etc) and be prepared to discuss them.

The possibilities are endless. Is that what you're getting at? Please let me know.

Best... Mike