Rebranding & Responsive design. What first? Or do both at the same time?
-
We are planning a rebranding in January 2017. For us this means: redirects from root domain A.com to B.com on all our pages.
Besides that we are planning to restyle our website to a responsive design in the beginning of November 2016. Now we a desktop website and a separate mobile website. So from our mobile website every URL will be redirected to a non-mobile variant.
Both strategies will have impact on SEO, but should be positive on the long term.
Now, what would YOU do: start with responsive design in November and do a new 'redirect session' after 2 months for the rebranding? Or do both at the same time?
-
Hi there!
I have to agree with Jordan. I would tackle both the rebranding and the responsive website separately, that way if there are any issues with the redirects at any point in the transition process, it will be easier to pinpoint the problem and correct it in a time-efficient manner. Doing both at the same time could end up being extremely complicated/overwhelming.
-
I would say 'divide and conqueror' in my opinion. Start with the responsive redesign then tackle the rebranding. I have seen a client try to do both in the past and it was a messy situation.
Hope that helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone Willing or Able to Help Out For A Good Cause? Trying to help a very pleasant women and her son who have recently fallen on hard times
Hi all, Thank you for taking the time to read this post. If you are interested in helping out, feel free to direct message me for more information. Earlier this week I received a call from a very pleasant women named Martha. Her son owns a small site dedicated to his work as a pianist (can see the site here). They are having issues gaining traction in Google, they are not tech/search savvy and are looking for SEO help. They really do not have much to spend so partnering with an agency or hiring an SEO is not really an option. The part that is eating me up is the fact that Martha recently lost her husband and that left both of them in a very tough spot emotionally and financially. They are trying to build up visibility for the site with the hopes of finding more work for her son to help support them. Frankly, the site needs a good amount of work. It is a small one-page squarespace website. New pages need to be created, the site needs to be optimized and backlinks need to be acquired. If anyone is willing or able to help, please let me know. I am trying to help them where I can (guidance for how to optimize, they provided me the squarespace login so I may start going in and making changes for them) but unfortunately I do not have the time to give this project the attention that it deserves. Even if it is something as small as throwing a link their way, it would be very much appreciated. It doesn't have to be SEO specific either, if you can help them on social I'm sure that would be appreciated as well. Again, I appreciate you taking the time to read this. If you are interested in helping or just learning more, feel free to message me. Thank you!
Branding | | Joe_Stoffel0 -
Googe+ personal profile & business page conundrum
I have asked this question before and am still seeking help. My apologies for being repetitive and hopefully not too pesky but I am sincere in my search for guidance. I am looking for advice on how to manage my personal G+ profile along with my business G+ page. My challenge is the coordination between the two and getting people to add our biz page to their Circles instead of to me personally through my personal profile. Google+ requires that we have personal profiles- especially for authorship, but it's my business that I want to represent and promote. I do have the Google+ badge on my website and blog posts. And I am duplicating my posts on both the personal and business pages. I have joined a couple of communities and know that i need to find more and engage in those. And also, another question this brings up: in terms of the social signal aspect for our company website/blog, does it matter where I am building my Circles?
Branding | | gfiedel0 -
Sites we can submit web design news to...
Hey Mozzers - happy 2013 to one and all, I hope everyone had a great festive season! Now we're all back into the swing of things, we're in the process of getting our new website up and running. We're a web and graphic design agency, and I'm putting together checklists to ensure we get new projects some coverage where deserved. There will be a different checklist for the different disciplines - brand design, packaging, web design and so on. For many of these disciplines, there are multiple news sites that we can reach out to when we have relevant stories - Dieline for packaging, for example. But for web design, any searches I do either show up CSS Galleries / portfolios (which I already have on the checklist under another section) or web tutorial sites. I don't seem to be able to find decent, trustworthy sites that exclusively feature web news. I'm sure they exist and it's just a case of 'can't see for looking', but does anyone know of decent sites that carry news stories about new websites going live? Obviously we know not every new site will be newsworthy - and indeed we wouldn't try to submit every new site we have go live for that very reason - but it would be good to have a clutch of high authority, well visited sites to turn to when we do have something of note. Any help is much appreciated! Thanks Mozzers!
Branding | | themegroup0 -
Do you think my simple design website reflects my product better or worse?
Its been suggested my holiday cottage letting website maybe could do with a professional polish up and maybe restructure and navigation and if it would improve bookings I wouldn't hesitate. My only thought pattern is that this particular website is certainly not high-tech (this website was designed by me in Dreamweaver) I have a great guy working for me which is much better web design than me and technically more capable of producing a professional standard website, but with this new sideline I'm presently a small home-based company currently only letting eight old cottages. My thinking was keep the website simple, personal and homely for the moment. http://www.endeavourcottage.co.uk/ The website tends to be competing against large agencies which have often hundreds of properties on their books and you have to go through their filtering system to find the small number of properties that might be of interest. I can see that if I was selling large quantities of electrical equipment or something similar you just in a very polished well-designed website. The feedback I get from customers is that like the website and they like to know they can get hold of the person behind it. Which direction would you go? polished professional company styled WordPress website or simple design website with lots of pictures and descriptions. If I ever hit the big time and have hundreds of cottages I would have to join the design and more complicated navigation of the other agencies websites but whilst I’m small maybe not? Thanks for reading Alan
Branding | | whitbycottages0 -
First 500 Twitter Followers....
I am about to start a brand new twitter account... I have been reading about people offering to set-up accounts with 500 followers... I assume these are spammy/fake profiles. I was thinking of looking into twellow.com or twiends.com. Any experience with these? How do you get your first 500 followers? Also any other ideas? AND Does the follow back model work i.e. you follow me and I follow you.... I would of thought healthy twitter accounts for more followers than people you are following.... Discuss... 🙂
Branding | | JohnW-UK0 -
Strategies for getting more listings on first of google
We have a client who is looking to increase the number of results on page 1 of google for their brand name to essentially force some historical negative comments off page 1 of google. I am thinking of things like a twitter page, Facebook page, YouTube page etc. plus optimising their site to try and get multiple pages on page 1. Does any one have experience of doing the same sort of thing?
Branding | | barnst0 -
What is the correlation between Organic & PPC CTR?
I'm interested in finding research / studies on the correlation between organic and PPC CTR. I've heard panelists at Search Engine Strategies conferences cite research stating that simultaneously ranking organically and serving PPC ads for the same KW increases the chance of getting click-throughs (versus being in organic OR PPC space only). I think, but I'm not sure, that it might have been a comScore study but I haven't been able to find it on their site. Is anyone familiar with this study (or a similar study)? If so, please point me in the right direction and include a link, if possible. Thanks in advance for your help!
Branding | | DentalPlanSEO1 -
E-commerce web design recommendation
Hey guys, have a business partner prepping a new website and it is ready to go. He wants to do something similar to threadless.com which gives users the ability to upload things, vote on things and buy things. He asked me who could build the site and I frankly didn't have any recommendations for him. Does anyone here have a positive experience with a web design/programming person or company that they trust? I would like to get a good recommendation to him of someone who can build this thing, built it well and build it in less than the usual 6-12 months. Does anyone like that even exist? If so, please respond with your answer, looking to get moving on this project soon. Thanks!
Branding | | DanDeceuster0