Is it possible to rank for street name searches?
-
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
-
Oh, that's very kind of you to say, Chad. It's always my pleasure! Seems like you've got some great opportunities ahead for some interesting content dev.
-
Thomas, that was HUGE! Thank you, sir!
-
Miriam,
You have been a tremendous help to me in the past, so thank you for replying to this question. In fact, I posted this hoping to get your input.
(1) That's right on the street names being baked into the listings themselves. I know it's helpful to have pages for cities, areas, and neighborhoods, but I have never (until now) considered building pages to target particular streets. It makes sense to me, but I had not found a precedent for it until Thomas' post above (thanks, Thomas!).
(2) I have seen the reports of dramatically increased "near me" searches, so thanks for the tips on optimizing for that.
-
Hey Chad!
Interesting topic. Two thoughts on this:
-
I'm assuming that the optimization for the street names is already baked into your client's real estate listings. As in 3 BD/2BR Home at 123 Turtle Creek Drive. Right? It certainly makes sense to me that you would optimize the home listing pages with their street as well as their city.
-
I'd give some thought to 'near me' searches as well (as in 'homes for sale near me') which Google stated doubled in 2015. This phenomenon is largely tied to local pack results, but, of course, it's forbidden to build Google My Business listings for 'for sale' properties. Nevertheless, there could possibly be some organic opportunity to begin competing for near me phrases for the small area your client serves. Content development + optimization + link earning would be key here.
Hope this helps!
-
-
Yeah it's possible, for example this: http://www.zoopla.co.uk/for-sale/property/kirkdale/daisy-street/
(nowhere near me, just thought to search what may be a street name!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to rank a national home page for a local keyword phrase
Hello - We are a nationally available brand based in Denver, CO. Our home page currently ranks #8 (used to be 5) for "real estate photography in Denver" -- I want to improve this ranking, but our home page is generalized and not geared toward Denver, CO but to all of our markets. I'm trying to troubleshoot this and have a few ideas.... I would love advice on the best route, or a different route altogether: Create a Denver-specific page -- _will that page compete with my home page that is already ranked in the top ten? _ Add the keyword phrase in the image alt attribute Add keyword phrase into the content - need to make sure that viewers realize we are national I already updated the meta description to say "real estate photography in Denver and beyond"
Local Website Optimization | | virtuance_photography1 -
Local Search Location Keyword Use
Hello. Whats the best way to approach the use of location phrases within the page content itself? Say your based in a large city but also work in smaller surrounding areas, would you target the main location i.e. "London" on the home page and the main product/service pages directly. Or would you leave this all to deeper pages where you can more easily add value? I can imagine that the inclusion of the location i.e. "London" might compromise the quality of the writing. And put off the users from other locations. For example on the Home Page if your targeting:
Local Website Optimization | | GrouchyKids
Keyword: Widgets
Location: London Widgets in London and Beyond For the best Widgets in London come to... And for a key product or service page if your targeting:
Keyword: Car Widgets
Location: London Car Widgets London and Beyond For the best Car Widgets in London come to... On deeper pages its going to be easier to make this work, but how would you approach it on the main pages and homepage? Hope that all makes sense?0 -
Need an Local SEO's expert opinion regarding a client trying to improve their rankings.
I have a business i'm working with right now who wants to improve their rankings in a very competitive legal niche. Are there any Local SEO gurus out there that would be willing to explain in a paragraph or two what's going wrong? Let me know if you'd like to help and I'll PM you the domain.
Local Website Optimization | | BrianJGomez0 -
Australian local business website on a dot.com - how do I ensure its indexed/ranked by Google.com/au as priority
look forward to your advice My client is a local business in australia but has a dotcom site which is hosted in US. We are just moving it to wordpress and new hosting. I want to ensure that Google.com/au will be able to index and rank the content. How can I tell google its a site for people in australia? I thought best to set up a subfolder like this hissite.com/au and redirect anyone from australia to go to this url? Thanks for your recommendations
Local Website Optimization | | bisibee10 -
Sub-Domain Google Search Nested under main Domain?
Hello, I have a strange issue that I have not come across before:My subdomain is: michigan.dogdaycare.com. Some of the Keyword searches show our subdomain being nested under the main domain for Google searches instead of being indexed individually. Example search term: Dogtopia Bloomfield https://www.google.com/?gws_rd=ssl#q=dogtopia+bloomfield -This will show two subdomain links nested under the main domain Example search term: Dogtopia Birmingham https://www.google.com/?gws_rd=ssl#q=dogtopia+birmingham -This shows the subdomain showing correctly in searches and not nested. Any idea as to how to fix this? Thanks in advance!
Local Website Optimization | | dogtopiamichigan0 -
Drastic changes in keyword rankings on a daily basis
Anybody ever seen keyword rankings for a site change drastically from day to day? I've got a client, a local furniture store, whose local keywords (furniture + city) rank consistently well without much change, but when it comes to broader keyword rankings (like "furniture" or "furniture store") in their zip code, they'll go from ranking at the top of Google one day to not being ranked at all the next (at least according to Raven Tools). My best guess is that it's just a reflection of personalized results from Google, but such a dramatic change day in and day out makes me wonder.
Local Website Optimization | | ChaseMG0 -
Whats in a domain name (tld)
So we are setting up a new site for a Business Improvement District (BID) for our local town. So initially we would name the new site TownNameBID.co.uk (or .com) . However with the new domain tld out we are thinking of getting TownName.BID using the new BID tld. .BID is meant to be reserved for sites such as auction sites, however this will actually be more of a community support site. I would have thought that technically it should not really make much difference particularly once all the appropriate Local Business is placed on the site. But what is the possibility that by search engines it may perceive this a an auction site as opposed to a community site. as well as technical issues are there any anecdotal issues where the wrong tld may put people off. Thoughts
Local Website Optimization | | smartcow0 -
Site does not rank on Google's country specific search engines.
My site shows up on the first page of 'google.com' but not on the other search engines like google.co.uk / google.co.in / google.com.au. It shows up on the 3rd or 4th page for the most part. My competitors' sites rank consistently across all geographical versions of Google. Is there something i am missing out on? My website is a web applicaton and not a business listing.
Local Website Optimization | | dlsound0