How to write blogs around a page you want to rank
-
Hey Moz Crew!
So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful.
Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience.
Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?).
But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice?
Is this just a simple internal linking question?
Am I tapping on the door of micro sites or landing pages?
Oy vey where do I start!?
Much love guys
-
I don't use social. If you make content like what is described above, the visitors to your website will share it on social for you.
It is easy to describe what is above, but difficult to pull it off. If you want to see examples of this type of content just visit the Moz.com blog. It takes this type of content to be published there.
Again, these links are valuable....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
-
Gahhhhhh!
I'm excited.
Thank you!
How can I follow you on social??
-
Would I then 301 it to the new page?
No. This page will require a heap of hard work and you will probably spend some money making it. It will be the best article on the internet for the SERPs that you are attacking. It will be a big, carefully written, extensively researched, substantive article. It might contain several great images, include quotes from expert people, photos that you travelled to get, maybe a video and more. This isn't something that you throw away. Articles like this might cost $500 to $2000 or more to produce.
This is the article that is going to go to #1 in the SERPs. The link in it to your original page will pass some power. Then both of these pages will shoot to the top of the SERPs and put you into the domainant position at #1 and #2. You will then be the authoritative author for this subject and produce more content around it that will dominate all of the secondary keywords.
-
Wow, I love it.
'Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.'
Would I then 301 it to the new page?
-
If this was my site, I would start by creating internal links to this page from relevant pages on the website that already exist. That is an easy thing to do to help this content - if you have not done it already.
Then, instead of trying to create microsites or landing pages I would simply put serious work and resources into a new page on that website designed to absolutely defeat what you already have and the pages that are ranking above it.
Microsites and landing pages are weak efforts that Google has seen over and over for the past 20 years. They know not to count them.
If you want to defeat something or take difficult SERPs, it usually takes the difficult effort of building a fantastic website or a piece of 10x content.
See these.....
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages with Duplicate Content
When I crawl my site through moz, it shows lots of Pages with Duplicate Content. The thing is all that pages are pagination pages. How should I solve this issue?
Technical SEO | | 100offdeal0 -
How do I prevent duplicate page title errors from being generated by my multiple shop pages?
Our e-commerce shop has numerous pages within the main shop page. Users navigate through the shop via typical pagination. So while there may be 6 pages of products it's all still under the main shop page. Moz keeps flagging my shop pages as having duplicate titles (ie shop page 2). But they're all the same page. Users aren't loading unique pages each time they go to the next page of products and they aren't pages I can edit. I'm not sure how to prevent this issue from popping up on my reports.
Technical SEO | | NiteSkirm0 -
Will redirecting a logged in user from a public page to an equivalent private page (not visible to google) impact SEO?
Hi, We have public pages that can obviously be visited by our registered members. When they visit these public pages + they are logged in to our site, we want to redirect them to the equivalent (richer) page on the private site e.g. a logged in user visiting /public/contentA will be redirected to /private/contentA Note: Our /public pages are indexed by Google whereas /private pages are excluded. a) will this affect our SEO? b) if not, is 302 the best http status code to use? Cheers
Technical SEO | | bernienabo0 -
Switchboard Tags - Multiple desktop pages pointing to one mobile page
I have recently started to implement switchboard tags to connect our mobile and desktop pages, and to ensure that our mobile pages show up in rankings for mobile users. Because our desktop site is much deeper in content than our mobile site, there are a number of desktop pages we would like to have point to one mobile page. However, with the switchboard tags, this poses a problem because it requires multiple rel=canonical tags to be placed on the one mobile page. I'm assuming this will either confuse the search engines, or they will choose to ignore the rel=canonical tag altogether. Any ideas on how to approach this situation other than creating an equivalent mobile version of every desktop page or implementing a user agent detection redirect?
Technical SEO | | JBlank0 -
Page Content
Our site is a home to home moving listing portal. Consumers who wants to move his home fills a form so that moving companies can cote prices. We were generating listing page URL’s by using the title submitted by customer. Unfortunately we have understood by now that many customers have entered exactly same title for their listings which has caused us having hundreds of similar page title. We have corrected all the pages which had similar meta tag and duplicate page title tags. We have also inserted controls to our software to prevent generating duplicate page title tags or meta tags. But also the page content quality not very good because page content added by customer.(example: http://www.enakliyat.com.tr/detaylar/evden-eve--6001) What should I do. Please help me.
Technical SEO | | iskq0 -
Testimonial pages
Is it better to have one long testimonial page on your site, or break it down into several smaller pages with testimonials? First time I've posted on the forum. But I'm excited! Ron
Technical SEO | | yatesandcojewelers0 -
SEOMoz is indicating I have 40 pages with duplicate content, yet it doesn't list the URL's of the pages???
When I look at the Errors and Warnings on my Campaign Overview, I have a lot of "duplicate content" errors. When I view the errors/warnings SEOMoz indicates the number of pages with duplicate content, yet when I go to view them the subsequent page says no pages were found... Any ideas are greatly welcomed! Thanks Marty K.
Technical SEO | | MartinKlausmeier0 -
Can I use canonical tags to merge property map pages and availability pages to their counterpart overview pages?
I have a property website, for each property are 4-5 tabs each with their own URL, these pages include the overview page which is content rich, and auxilliary pages such as maps, availability, can I use a canonical tag to merge the tabs with very little content to their corresponding overview page which is content rich? I.e. www.mywebsite.co.uk/property-1/overview This page has tabs for map, town info, availability which all have their own url i.e. www.mywebsite.co.uk/property-1/map
Technical SEO | | assertive-media
www.mywebsite.co.uk/property-1/availability
www.mywebsite.co.uk/property-1/towninfo Because these auxilary pages do not contain much content can I place a canonical tag in them pointing back to the content rich overview page at www.mywebsite.co.uk/property-1/overview?0