Rank English Terms in Swiss Google Google.ch
-
Happy New Year!
I have a .com site that does well on Google.co.uk. But we would like to rank on Google.ch (switzerland) for English terms.
There is a large expat community, living in Switzerland that would benefit from our services.
Any ideas how I can improve organic SEO on the Google.ch SE?
Many thanks!
PM me for website. Otherwise I'll get lots of spam to my client
-
Thanks Thomas! So canonicals should be self-referencing, if I'm reading that image correctly.
-
Here's a great post for hreflang and canonicals:
https://hreflang.org/use-hreflang-canonical-together/
With this image explaning it well:
https://hreflang.org/wp-content/uploads/2015/12/mobile-hreflang-canonical.png
-
Amazing, thanks you. Then do I need to add canonical tags as well to the gb-en?
-
With the right setup (which you put), yes indeed. What the HREFLANG does is specify the country that different parts of the site should rank for.
So you'll have site.com/ with hreflang for gb-en and site.com/ch/en/ with hreflang to ch-en. Do note that you'll have to have hreflang for every page. So if you have site.com/blue-widgets and target that to gb-en with hreflang, you'll have site.com/ch/en/blue-widgets targeted with hreflang to ch-en.
Make sense?
It's been a bit since I've done hreflang with canonical tags as well, so definitely look into what is required there.
-
Will that effect UK searches tho? As it currently ranks well for those people looking from the UK too. It needs to cover both country's and international quires.
I'd assume we make a sub directory:
site.com/ch/en/ targeted with HREFLANG for ch-en.
and
site.com/ targeted with HREFLANG for gb-en.
-
Hi,
Thanks for your response. Currently it does't have 'subfolders or subdirectories targeted at specific countries and their languages'.
It's something that I will look in to now.
-
Hi there! Does your site have subfolders or subdirectories targeted at your specific countries and their languages? Because the best and right way to do it is with a subfolder like site.com/ch/en/ targeted with HREFLANG for ch-en.
Some links I found that might help - https://www.brightedge.com/blog/seo-for-multiregional-websites/ and http://www.amazeemetrics.com/en/blog/seo-tutorial-geo-targeting-with-hreflang-tag
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Businesses, Same Location, Different Google My Business Accounts?
This is not my area of expertise, but I have a customer with a unique problem. They are primarily an agency that assists student-athletes nationwide with the college recruiting process. They also have a non-profit organization that runs soccer camps for local kids only. The soccer camp would of course benefit from having it's own GMB page, but they've been told by Google that they can't use the same address as their recruiting business. They are in the same office and moving/adding an office isn't an option at this time. Does anyone have any ideas on how to overcome this issue without risking penalty from Google? Should they change their business name to combine both and add categories for their non-profit? They're such disparate businesses that I'm reluctant to have them do this, but is that the best/only option? Thanks all!
Local Listings | | camarin_w1 -
Google Knowledge Graph Missing Telephone Information/Multiple Locations
Does anyone have experience correcting the Google branded knowledge graph for a local listing? We have an issue with the knowledge graph not displaying telephone numbers on a clients local knowledge graph panel in the SERPs (for desktop searches). We manage over 1,500 local listings for the same company and the majority of those listings display telephone numbers on the right hand side of the branded knowledge graph panel. However, a handful do not display a telephone number. If you click through the map section of the knowledge graph panel, into the Google Maps/Google My Business page the numbers are listed, they are just not showing up on the knowledge graph panel in the SERPs. The local numbers are listed on the Google My Business page. Does anyone have any experience with this and can recommend what other items we should check for that could help get the numbers to show up on the on the knowledge graph panel in the SERPs? Thanks for the help!
Local Listings | | lunavista-comm
0 -
Google Crowsourcing Missing Places
You may already have seen this in the past week or so, but it's new to me! Check out this screenshot from the bottom of the Local Finder for a search for 'electricians houston': http://screencast.com/t/NKW3KuxIuPo I saw this first referenced by Issac Hammelburger at Phil Rozek's G+ Community and see this as yet another Googl-ish thing to do, crowdsourcing data. They are trying to make it easier to add GMB listings, undoubtedly for owners who have never heard of Google My Business, but I've not yet tried the feature out. If you click on the ADD A MISSING PLACE link, you'll be able to input core data about a business. There's also a link to claim the business present. Has anyone here in our super Local SEO community tried to add a business via this new feature? Are you seeing it in a lot of local finders? What do you think of it?
Local Listings | | MiriamEllis3 -
How to add a branch location to Google+ Page
I have a verified local Google+ Page all set up for my local business and linked to my website.. it shows up nicely in local results for my city. Being ambitious I am expanding my presence into another city and would like my website to start showing up in local search for that area as well. What is the protocol for best results ? Start a new Google+ page or somehow add the branch onto the existing page (although there does not seem to be anywhere for this as the page is a local business and seems to lock it in with only a single address)..
Local Listings | | wicko1 -
Google box
Hi All I am having trouble getting my business listing on the right hand side of the page for branded google searches. I have added the rel publisher tag to my website and have also connected my website through my google business profile. It shows as verified on my google+ page but it still does not appear. Can anyone offer some advice? Kind Regards
Local Listings | | TheZenAgency0 -
Description on Google+ & ALL Citations the same or?
Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't. So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?
Local Listings | | surfsup0 -
Phone number Schema that Google WMT blog talked about this week throwing HTML Validation error
My code looks like this: 888.723.4617 The HTML validation errors are these: Attribute contacttype not allowed on element span at this point.
Local Listings | | RoxBrock
Attribute areaserved not allowed on element span at this point.
Attribute contactoption not allowed on element span at this point.
Attribute availablelanguage not allowed on element span at this point. Have I misread how to implement this schema or is html validation not up to speed and I should ignore for now? Link to blog Post...http://googlewebmastercentral.blogspot.com/2014/04/surfacing-your-businesss-contact-and.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+blogspot%2FamDG+%28Official+Google+Webmaster+Central+Blog%29 Thanks!1 -
How To Rank Individual Pages Locally?
Hello, A fellow business owner recommend that I signup for Moz to ask questions about local SEO. I just have a few questions, but please excuse my ignorance since SEO isn't something I'm very familiar with. My company has locations in 3 different cities in the state of Arkansas. I've noticed that when I type in certain keywords on Google such as "web design", I see a lot of organic listings from web design companies in my local area - but if I were to search from another city, different listings show up that are related to that city. I have 3 different pages on my company's website for each of our locations that gives a little bit of information about them - such as the general manager, storefront photos, and the employee of the month. What can I do to get each of the pages to rank higher on Google in their respective cities? I've heard a lot of different things mentioned such as having the name, address, and phone number listed. Including Google Maps on the page with our location. And some other stuff such as including stuff such as a "KML file" and a "schema markup". If anyone can give me a list of definitive suggestions, it would be greatly appreciated.
Local Listings | | CyberAlien1