I can get hundreds of natural links from real estate agent sites, but should I?
-
I have a website that generate leads for real estate agents nationwide. I have an auto email that sends out the referral agreement and in the email I ask them to place a link to our website on their site somewhere to be a part of the program. I can get as many as 10-15 links in a few hours in every major city in the U.S. Most realtor websites have websites that are new, or haven't posted blogs and have a Moz domain score of 1 and trust score of 1.
I have been thinking of only selecting websites with descent Moz rankings instead of having all agents link to me, even ones with a low moz score. Is it a bad idea to get a bunch of links from legitimate websites that have low Moz scores?
-
The first thing I would ask is how you define "legitimate"?
If these "legitimate" sites are websites for actual businesses in your industry then the answer to your question is no. It is not a bad idea to get a bunch of links from legitimate websites that have low Moz scores.
Moz scores only reveal certain aspects of what makes a good linking site. One aspect moz metrics do not measure is relevance. A relevant site in your industry with low Moz metrics linking to your site can possibly do more benefit to your website for SEO purposes than a non-relevant site, unrelated to your industry, with high Moz metrics.
Another consideration to take into account is a site may have low Moz metrics this year but grow to have high Moz metrics in future years. For most realtor websites that are new as you have mentioned, this is likely going to be the case. Getting a link on the site will grow in benefit as the site gains authority and trust with time. Therefore, there is nothing wrong with getting a suitable link on a site with low Moz metrics and there could be great upside future rewards.
The potential problem I'm seeing with your strategy though is that there is a strong possibility that the sites that put a link up to your site for the free program will not keep the link on the site for the long-term, especially when the link doesn't make sense on the site and possibly look spammy. Considerations to have the link applied with suitable contextual text that make sense for the linking site will both be more fitting for them and also beneficial for the SEO of your site.
-
As long as the links are marked nofollow you don't have to worry about being penalized for unnatural link building. To stay in line with Google's webmaster guidelines you should make that a part of your strategy. If you're getting hundreds of dofollow links in a matter of days, Google is going to know those are unnatural whether they have a high DA or not.
Google has stated in the past that they may pass value through a nofollow link, so don't consider it a dead end for SEO efforts. I would consider any link from a legitimate website to be of value, regardless of what their moz score is. Remember that any score from moz or any other third party is an approximate measurement of Google's algorithm and does not guarantee anything. There may be something valuable to your website on other sites with a low DA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any noob sites that might enlighten me to how everyone earns income here?
I know...very odd beginner question so let me elaborate. I have always worked in the corporate grind. I quit and opened up a couple of small (fairly unsuccessful) businesses since 2007. I enjoyed the SEO parts of building the business but just couldn't get them to stick. (local service businesses) I have fallen into some lead gen business with my old customers and I am trying to build that now. How are the majority of the SEO people earning income here? Are most selling their SEO services to other small businesses? Are most earning ad type income here? (how does that work?) I am quickly being forced back into the corporate grind again and would really prefer to learn and taylor my SEO efforts into staying self employed if possible. Would anyone be able to direct me to sites that might explain how entrepreneurs are earning income around here? A little 'Career Counseling' of sorts? (haha) I sincerely would appreciate some enlightenment. 🙂
Industry News | | MontyTheLab2 -
How can I transform my knowledge into products?
Hi Mozers, Since 7 years, I've learned a lot about SEO, analytics, local, PPC,... from sources like Moz, Distilled, Market Motive,... and I'm using tools like Moz Analytics, Majestic, SEMrush, Wordstream,... but I've some difficulties to transform my knowlegde into products/services that I could sell as an freelance consultant. Audits is an example of easy product that I could sell but have you another examples of "easy" products that I could developp as an freelance consultant? Thank you for your help. Jonathan
Industry News | | JonathanLeplang0 -
Is there official Link Balance profile advice (anchor text) from Moz?
Hi, We are adjusting our external Link Balance profile, but we're not 100% sure on what we should be adjusting it to in terms of Anchor text balance (branded, exact match etc) We found this resource:
Industry News | | STL
http://dashburst.com/seo-balanced-link-profile/ And closer to home:
http://moz.com/blog/anchor-text-distribution-avoiding-over-optimization But has Moz done any actual research they can share on what is the best balance to have? Thanks.
Rich Talbot0 -
Can any one recommend some good up to date resources?
HI everyone,
Industry News | | AMA-DataSet
I'm quite new to SEOmoz and to the SEO industry.
I like to think that I have a basic knowledge of SEO now after a few weeks of reading article, books, watching videos etc. but I'm struggling with the practical application. Not to long ago to found out that "keyword" weren't reference to meta keywords as some of these articles had said, this turned my understanding upside down for some time until I did more research on keywords. Iv also found that some parts of the SEOmoz "beginner's guide" are outdated, which Iv read from cover to cover. But this got me a little concerned, how do I know any of the information iv spent my time learning is correct and not outdated? So I was hoping does anyone know of any recent up to date resources/guides/case studies/ practical application case studies I can have a look at? Thank you in advance0 -
Build a site, do SEO work on it and sell it?
Does anybody do this? With success? I keep finding industries right here in my local area (concrete work, home security, painting) that have 4-5 local companies that are competing and NONE of them are doing even the most BASIC items to seo their site or capitalize on ANYTHING online. I could pick 7-8 of these industries and have somebody who works for me spend a couple hours a week on each building links and writing a half way interesting blog post, etc. and once they rank higher than most of the competition sell em for 2-3 grand I bet, especially since I can prove how much traffic they are getting. Thoughts? Thanks for weighing in. Matthew
Industry News | | Mrupp440 -
Sitelinks Disappeard For My Site
Hi Guys I noticed that all the sitelinks for my site has disappeared. Could it be because of recent changes that I made to the site or maybe because I submitted a new sitemap for my site? Should I ask the googlebot to fetch my site now again after I submitted my sitemap and also ask to re-index it? I also read somewhere else that Google could be re-indexing my site and thus still needs to determine what my sitelinks is going to be. If somebody could please give me some advice on this I would appreciate it. Thanks Dave
Industry News | | DavidZA10 -
Is it OK to discuss SEO for an adult site?
Hey guys, I run a few big tube sites and sales pages that contain adult material. I'm also new to these forums, so before I do anything that might be considered rude or innapropriate, I wanted to know what the stance was on asking for advice related to the SEO of my adult sites and/or posting links. I've read the Etiquette disclaimer, however, I don't actually intend to post images or anything of the sort, only ask for your opinions and preferred strategies. If its completely frowned upon, then I completely understand and will never bring the subject back up again. Cheers and Happy to be amongst you all!
Industry News | | CrakJason1 -
Schedule for Panda / Farmer Update rollout for non English sites?
Hey Mozzers, I just read about the global rollout of googles Panda/Farmer Update for English queries, e.g. at searchengineland. Has anyone read something about when google is planning to roll out the update for non-English speaking countries, i.e. queries in other languages? I googled a bit but couldn't find anything, not even speculations. Cheers, Frank
Industry News | | FranktheTank-474970