Need Some Quality Vs. Quantity SEO Advice
-
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/
If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/
But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/
I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
-
It is not at all uncommon to have the category taxonomy run three levels deep like this.
What page should I land on if I search for "Volunteer Firefighter Patches"? If it's /fire-patches/ you may have trouble targeting "Volunteer" while also targeting Ambulance, Hazmat...
I think pages specifically targeting topics like "EMS Patches" are necessary for this site and would not recommend removing them.
While you're rethinking the taxonomy though, I would change /fire-patches/ to /first-responders/ because at the moment the site has EMS and Ambulance under "Fire". Really, all of these professionals are "First Responders". Then /first-responders/fire-patches/ may even continue another level deep, such as /first-responders/fire-patches/volunteer/ .
-
I'm leaning toward quality over quantity. Looking at those individual pages, they don't seem to be offering much in the way of unique content.
-
I have to make this decision within the week. I guess I can't ask people to advise me when I have no data to give them.
-
If it is possible to add the analytics code to the pages, I would do that and let it run for a couple months. Then you can make the decision with full data.
-
Well, this has brought to my attention that somehow the CMS has neglected adding the analytics code to those pages, probably because they're in a sub folder, so this is a bigger shot in the dark than I thought.
-
Are these pages pulling in any traffic? Can you trace that traffic through the shopping cart?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking Advice on Improving On-Page SEO for my Website
I'm looking for some expert advice on improving the on-page SEO for my website, CCTV Camera Installation. Despite following best practices, I feel that my site isn't performing as well as it could be in search engine rankings. Here are a few specific areas where I'd appreciate some guidance: Content Optimization: I've ensured my content is keyword-rich and valuable to my audience. Are there any advanced techniques or tools that can help further optimize my content? Meta Tags and Descriptions: I've written unique meta titles and descriptions for each page, but I'm unsure if they're as effective as they could be. What are some tips for crafting compelling meta tags that improve click-through rates? Internal Linking: I've set up a basic internal linking structure. How can I enhance this to better distribute link equity and improve user navigation? Page Load Speed: While my site's load speed is decent, I'm aware that even minor improvements can have a significant impact on SEO. Are there any specific optimizations or tools you recommend for speeding up my website? Technical SEO: I've covered the basics like XML sitemaps and robots.txt files. Are there any advanced technical SEO practices that I should be aware of? Here is the link to my website for your reference: https://www.acssllc.ae/ Thank you in advance for your help! Best regards,
On-Page Optimization | | Htdbf
Israr Khan0 -
Phone number formatting - Periods vs Dashes
Are there any best practices on phone number formatting regarding using periods XXX.XXX.XXXX vs dashes XXX-XXX-XXXX? What about using parentheses on the area code (XXX)XXX-XXX? This is regarding a phone number on a contact apge...
On-Page Optimization | | WorkhorseMKT0 -
On site SEO review please
I'd appreciate it its anyone could take the time to review my on site SEO and suggest improvements. it's an adult dating site at http://www.local-sex-search. All pages can be found at http://www.local-sex-search.com/sitemap
On-Page Optimization | | SamCUK0 -
Are tags important for SEO?
I just installed a plugin called SEO content control and it is telling me I need to write descriptions for my tags. I haven't been using tags although I did create a list of them. I don't have an endless amount of time on my hands so is this a worthwhile task?
On-Page Optimization | | dealblogger0 -
FAQS For Seo & Long Tail Optimization
Would it be ok to create a small FAQ section on the particular page I am working on using long tail keywords, all which have low competition, high search volume? I see a few competitors ranking this way, but it does not flow, its very obvious they are stuffing. Thanks!
On-Page Optimization | | TP_Marketing0 -
Youtube Videos For SEO
Besides enhancing the page and time on page, can youtube videos do anything for seo? Can we save the videos and rename them with keywords? Ty
On-Page Optimization | | TP_Marketing0 -
How different does each page tilte need to be?
I've got a site that is all about wood countertops. There are a few ways people can find info on wood tops. (main) wood countertops (main) butcher block butcher block counters wood counters hardwood countertops etc. For the most part I want to rank for the two top key phrases because they pretty much cover all the other basis with google being as smart as it is. So they question is how different should each page title be? Examples: Wood Countertops - Butcher Block Counters | by J. Aaron = index page Wood Counter tops - Butcher Block Counters - About Us | J. Aaron = about us page Cleaning Butcher Block - Wood Countertop Maintenance | J. Aaron = care & maintenance page Would it be OK to use: <title>Wood Countertops - Butcher Block Counters | by J. Aaron</title> as the template for the whole site with the addition of the actual page subject as an additional piece of the sentence, like example 2 or would that be too similar? Also is that a good idea or should I commit to optimizing each page for a different key phrase? If so would you optimize the home page for the most searched for phrase and let the other pages back it up with the other search terms?
On-Page Optimization | | JAARON0 -
Advice needed about site
I would like to get advice about the site http://www.wb-3d.com regarding what we should do to get it highly on Google. This seems to be a tough one as there is not enough content on the site. I would immensly appeciate any suggestion to improve the rankings. Specifically, what we should tweet and update on facebook. Thanks
On-Page Optimization | | seoug_20050