Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google want contact numbers in the meta description?!
-
Reading up it seems like there's complete free reign to enter what you want in the meta description and they are not considered a direct ranking signal
However I have added contact numbers to the meta descriptions for around 20 reasonably high ranking pages for my company and it seems to have had a negative effect (taken screen grabs and previous rankings)
More strangely when you 'inspect' the page the meta description features the desired number yet when you find the page in the serps the meta description just does not feature the number (page has been cached and the description does not carry on)
I'm wondering whether such direct changes are seen as spam and therefore negative to the page?
-
Adding your contact number is allowed, but I wouldn't necessarily recommend it -- especially if you use tracked phone numbers on your website to track the leads coming in organically, direct, paid, etc.
i recommend mkaing your meta descriptions catchy and include a call to action that will entice them to click through to your site, which is where they will find your contact information.
-
Linda, EGOL - thanks for your help
-
Google uses meta descriptions as suggestions and then shows whatever it thinks is most useful to the searcher.
So if Google is not showing the phone numbers, it's because Google doesn't think they best answer the intent of the search, not because they are "spam".
And I agree with EGOL, don't give away all your information in the SERPs, get people to click for it.
-
I wouldn't add phone numbers in the meta description because I want people to click into my website - rather than see a number in the meta description, then dial.
Write your meta description to elicit the click. Google knows when searchers click, they don't know when they dial.
Do everything possible to elicit the click... offer free phone consultations, free beer, anything to get the searcher into your website. Just make sure that you deliver what you use to elicit the click.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Report A SEO Agency to Google
Our competitor has employed the services of a spammy SEO agency that sends spammy links to our site. Though our rankings were affected we have taken the necessary steps. It is possible to send evidence to Google so that they can take down the site. I want to take this action so that other sites will not be affected by them again.
White Hat / Black Hat SEO | | Halmblogmusic0 -
How to fix site breadcrumbs on mobile google search
For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/
White Hat / Black Hat SEO | | Ericrodrigo0 -
Does Google and Other Search Engine crawl meta tags if we call it using react .js ?
We have a site which is having only one url and all other pages are its components. not different pages. Whichever pages we click it will open show that with react .js . Meta title and meta description also will change accordingly. Will it be good or bad for SEO for using this "react .js" ? Website: http://www.mantistechnologies.com/
White Hat / Black Hat SEO | | RobinJA0 -
How does google know if rich snippet reviews are fake?
According to: https://developers.google.com/structured-data/rich-snippets/reviews - all someone has to do is add in some html code and write the review. How does google do any validation on whether these reviews are legitimate or not?
White Hat / Black Hat SEO | | wlingke0 -
Can H1 and Meta title be exactly the same ?
I've heard from some SEO's that H1 and Meta Title shouldn't be exactly the same, why ? Both of them describe what is ON the page right ? Why is it Spammy? Is it ?
White Hat / Black Hat SEO | | Tintanus2 -
How do you change the 6 links under your website in Google?
Hello everyone, I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean). How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me! Thanks! zorIsxH.jpg
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Whats up with google scrapping keywords metrics
I've done a bit of reading on google now "scrapping" the keywords metrics from the analytics. I am trying to understand why the hell they would do that? To force people to run multiple adwords campaign to setup different keywords scenario? It just doesn't make sense to me...If i am a blogger or i run an ecommerce site...and i get a lot of visit regarding a particular post through a keyword they clicked on organically. Why would Google wanna hide this from people? It's great Data for us to carry on writing relevant content that appeals to people and therefore serves the need of those same people? There is the idea of doing White Hat SEO and focus on getting strong links and great content etc... How do we know we have great content if we are not seeing what is appealing to people in terms of keywords and how they found us organically... Is google trying to squash SEO as a profession? What do you guys think?
White Hat / Black Hat SEO | | theseolab0 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0