Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce New & Refurbished with multiple versions of refurbished
-
I am working with a website that sells new and multiple grades of refurbished power tools
- New
- Refurbished Grade A (top quality refurbished)
- Refurbished Grade C (had a few more scuffs but in perfect working order)
- Refurbished Grade D (no warranty / as is conditions, typically for parts)
How would you create the Products and URL structure?
Since they are all technically different products they have their own sku in magento.
Would you combine them into one URL with different product options? or would you give each product version its own url (New, Grade A, Grade C, Grade D)
Thanks! -- Steven
-
Thanks so much for your time, information & reply.
I had not thought about schema having a OfferItemCondition option. I think that could help differentiate the pages.
These are all fairly popular tools, stuff you can buy at home depot with prices between $50 & $350.
Here is the site if I can post a link https://bigskytool.com/hitachi-reconditioned-tools.html
As much as separate URLs will be more to manage I think it may be best.
- New vs Refurbished are two definitely different products.
- When we run a sale on a particular Grade, I need a way to link directly to that grade
- When we run adwords and google merchant center, we need a way to filter our just refurbished or just new.
Here is what I am thinking as of now
New - Unique URL with self referencing canonical URL.
Schema of OfferItemCondition of NewGrade A - Unique URL with self referencing canonical URL
Schema of OfferItemCondition of RefurbishedGrace C - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedGrace D - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedThis would make the distinction between New and Refurbished Products
Then in Refurbished products there will be duplicate content but hopefully the canonical URLS should help.
Ideally Google would rank the New Page for when someone searches for the product and Google would rank the "Grade A" product page when they search for the Refurbished version.
I will essentially have 4 pages with very similar content, hopefully the canonical URLs and Item OfferCondition will help the search engines know, which (two) versions of the page I think is important.
I will also have prominent links that show the different grades with the different prices in the product description to help with human usability.
Any flaws with this logic? or better approaches?
Amazon sort of gets into this with books, there is one book but it can come in multiple formats Paperback, Hardcover, Kindle, Audible, AudioCD
Thanks! -- Steven
-
Hi Steve,
This is a great question. I think it depends entirely on how much search volume there is surrounding the other variants for "refurbished" parts. If there's a reasonable amount, I'd recommend giving them their own URLs. I know this is harder because if they are substantively similar, producing unique content could be more difficult. I believe you can use schema.org markup to indicate "condition" [http://schema.org/OfferItemCondition] - This would help search engines understand that these items are unique from each other in important ways.
As long as it was clear to both humans and search engines that these power tools are uniquely different from each other in some way, I'd opt for the separate URLs and optimize them for long-tail terms.
If the only difference were color, say a power tool came in red or black, then maybe I would consider making these attributes that didn't necessarily influence the URL. Again there would be the caveat of search volume. If there was significant search volume for different colors, than having separate URLs and schema markup for each would be the way to go.
This is a similar type of question eCommerce site merchandisers (and SEOs!) ask themselves when strategizing how to handle faceted navigation. What combinations of facets warrant their own URLs and which ones do not? I would let search demand guide your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
Redirecting to a new domain... a second time
Hi all, I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this: Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we... Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to... third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL. My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right? The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3) Thanks for any insights on this! Tom
Intermediate & Advanced SEO | | TomNYC1 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
Keep multiple domains or combine them?
I need some help figuring out if I should combine multiple domains or if I should let them be separate? I have domain1.com, domain2.com, and domain3.com. Well, domain1.com owns domain2.com and domain3.com. And currently domain1.com points to domain2.com and domain3.com from the homepage. They are going through some changes at their business, and now the option is on the table to combine the domains or still let them be separate as long as they link to each other. What is the best way to handle this and are there more things I should go through before making a decision? None of them have a ton of links to them, and they aren't super robust, but would just to have some advice. Thanks a lot
Intermediate & Advanced SEO | | Rocket.Fuel0 -
Multiple 301 Redirects for the Same Page
Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
Intermediate & Advanced SEO | | Travis-W
SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!0 -
New Website Launch - Traffic Way Down
We launched a new website in June. Traffic plummeted after the launch, we crept back up for a couple of months, but now we are flat, nowhere near our pre-launch traffic or previous year's traffic. For the past 6 months our analytics have been worrying us - Overall traffic and new visitor traffic is down over 10%, bounce rate is up almost 35% since site launched, keywords aren't ranking where they used to, and of course, web sales are down. Is this supposed to happen when a new site is launched, and how long does a new this transition last? We have done all the technical audits, adding relevant content, we're at a loss. Any suggestions where to look next to improve traffic to pre-launch numbers?
Intermediate & Advanced SEO | | WaySEO0 -
Multiple sites in the same niche
Hi All A question regarding multiple sites in the same niche... If I have say 10 sites all targetting the same niche yet all on different C-class IPs with different hosts, registrars, whois data and ages can I use the same template, or will Google discern a pattern? Basically I have developed a WordPress template which I want to use on the sites albeit with different logos / brand colours. NB/ All of the 10 sites will have unique, original content and they will NOT be interlinked
Intermediate & Advanced SEO | | danielparry1