Should I use Moz Local?
-
I have put the time in to review all our business listings and updated it individually.
Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?
Would love to hear your thoughts.
Thanks,
Eric -
Had the same question, these answers are very helpful, thanks!
-
Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.
Thank you!
-
You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!
-
Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!
-
"Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?"
Hi Eric,
In my mind, there are a couple of advantages to using Moz or one of the other high-quality citation building services over doing it manually.
(1) Consistency - you have a way of ensuring your company name, address, and phone number (NAP) data is consistently distributed to a large proportion of local business directories, GPS devices, and local applications in the United State. Consistency is one of the ways you ensure your business is being credited with all the citations you build.
(2) Accuracy - Moz points out errors, inconsistencies, and duplicates which you then have the opportunity to fix. When you build citations manually, it can be difficult to identify and fix these. (3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(4) Convenience (as you mentioned) - The single point of contact is especially helpful if you plan on updating supplementary data like photos and menus, have a large number of reviews you want to track and respond to, or if you know the business plans on moving or changing its phone number in the near future.
(5) Support - I personally find the tool and process very confusing but Moz has great support and they get back to you quickly. Local search is very confusing in its own right. This is not necessarily a bad reflection on Moz, as there's always room for improvement.
(6) Cost - The fee is fair and reasonable. Not the cheapest. Also not the most expensive.
-
Hi Eric,
I definitely recommend Moz Local. The convenience factor is fantastic, and an automated approach will get your data cleaned up on tons of sources. Duplicate listing suppression has also been huge for the clients I work with.
On top of that, the convenience will let you focus more energy on technical, content and links for the site as a whole which are extremely important for local.
Hope this helps!
Matt
-
Hello Eric and fellow Mozers,
Yes, I believe you should... probably*. Even though you have invested your time to review all your business listings, Moz local goes a step further. It pushes your listing information out to the main data aggregators. Most businesses and SEOs (myself included) are not able to consistently influence this data for a few reasons, and consistency is key.
Moz Local helps keep the aggregators' data consistent. Without it or your continued time investment, aggregators like Infogroup and Localeze will eventually change your listing information. That bad data will then, in turn, be disseminated to your edited listings.
*Probably?
The effect data aggregators have on your listing varies. I believe this depends on your location and how many times that location's data has changed over time. You might be fairly far removed from these changes if you are well established or a new business in a newly developed area. Still, the cost is so negligible. Just do it and save yourself time.Why Aggregators Change Our Listing Data
I've not had a unbiased answer to why this happens. The best answer I've heard (in my opinion because I've seen correlations that back it up) is from Vizergy's rep at Yext*. They say, aggregators switch or rollback listing info when they lack information or are presented with strong, conflicting data. Most often, the published data is reverted back to older, more verifiable data. This often winds up being a relatively data phone-book entry.*Yext and a quick note on bias. I'm not personally bias to Yext or Moz Local. I like what works for my clients' needs. However, Yext is bias to their own product, and it is in their best interest to cast doubt on data aggregators.
Keep it consistent,
CopyChrisSEO and the Vizergy Team
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How do you use placeholders in Moz Local Descriptions?
I noticed you can use placeholders in your business descriptions in MOZ Local such as |city|, |name|, etc. How do you effectively use these and how do they work on the directories? Thanks!
Moz Local | | dollarpesa2 -
When will Google and moz make changes?
Hi
Moz Local | | haman_i985
A few days ago I detected spam links on ( کود )using the Spam Score tool and then deleted it in Google Disavow section. When will Google and moz make changes? ana i need a few good backlink for In order to decrease Spam Score. Thank you all, Regards, hami cvzmTSz#HSY9O240 -
Trying to connect my moz local to my facebook page - says it isn't found
Trying to connect my moz local to my facebook page - says it isn't found even though it is. I don't want to create another listing for this. Cheers Claire
Moz Local | | blenkiseo0 -
Moz Local Category Research Tool. I can't seem to find the URL?
Did this go away? Or am I blind (very possible). Can someone provide the URL.
Moz Local | | JenKeller2 -
Should I leave the updating to Moz Local (App) or do it myself?
Hello. I am using the Moz Local service to submit my site to directories. There seems to be a bit of conflicting information/Instructions. Do I just sit back and let Moz continue with providing updates to the sites, or do I have to manually go in to each of the partner sites to make sure that they are all updated correctly? I seem to remember reading one instruction telling me to let Moz do it, and another saying that I should be doing it. There are missing categories on some of the sites, which I am being told to make sure are correct, whilst the Moz Local site is saying 'Update in progress'. I am a bit confused :0)
Moz Local | | Nanuq0 -
WIll Moz local submit to all local directories?
I have some variance in my company name (spacing/nospacing) and even my web address, www/non-www so I want to consolidate all of them. On top of that I need to build up my local citations so need to submit to more local directories. Will Moz local take away the job of local directory submission from me? I understand they use like 5 data aggregators, I understand they are the directories of directories, so does that mean these 4 will submit to local directories for me? How many local directories is moz local suppose to get you on? Also I understand it can take a month for your listing to show. In this case, would it not be better to just do it manually? I mean if I submit to yell.com now it's going to be there instantly, on top of that If I don't have the time I can outsource the work to India for very cheap and probably cost less than £84? Thanks
Moz Local | | Marvellous2 -
Moz Local - any way to claim Best of the Web listing?
Moz Local put up a basic listing for us on Best of the Web, but I'd like to claim the listing as well, so that I can edit it through my account. Is this at all possible?
Moz Local | | MyOwnSEO0 -
Moz Local Form Clarification
For Operating hours it's not clear (at least to me) what to do if you're not open at all on a day, like Saturday and Sunday. Do I just not put down the 1 and the 7 or add them with 0's. Please provide an example, so I can just cut and paste, if you don't mind. Thanks Moz, Ruben
Moz Local | | KempRugeLawGroup0