Should I use Moz Local?
-
I have put the time in to review all our business listings and updated it individually.
Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?
Would love to hear your thoughts.
Thanks,
Eric -
Had the same question, these answers are very helpful, thanks!
-
Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.
Thank you!
-
You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!
-
Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!
-
"Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?"
Hi Eric,
In my mind, there are a couple of advantages to using Moz or one of the other high-quality citation building services over doing it manually.
(1) Consistency - you have a way of ensuring your company name, address, and phone number (NAP) data is consistently distributed to a large proportion of local business directories, GPS devices, and local applications in the United State. Consistency is one of the ways you ensure your business is being credited with all the citations you build.
(2) Accuracy - Moz points out errors, inconsistencies, and duplicates which you then have the opportunity to fix. When you build citations manually, it can be difficult to identify and fix these. (3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(4) Convenience (as you mentioned) - The single point of contact is especially helpful if you plan on updating supplementary data like photos and menus, have a large number of reviews you want to track and respond to, or if you know the business plans on moving or changing its phone number in the near future.
(5) Support - I personally find the tool and process very confusing but Moz has great support and they get back to you quickly. Local search is very confusing in its own right. This is not necessarily a bad reflection on Moz, as there's always room for improvement.
(6) Cost - The fee is fair and reasonable. Not the cheapest. Also not the most expensive.
-
Hi Eric,
I definitely recommend Moz Local. The convenience factor is fantastic, and an automated approach will get your data cleaned up on tons of sources. Duplicate listing suppression has also been huge for the clients I work with.
On top of that, the convenience will let you focus more energy on technical, content and links for the site as a whole which are extremely important for local.
Hope this helps!
Matt
-
Hello Eric and fellow Mozers,
Yes, I believe you should... probably*. Even though you have invested your time to review all your business listings, Moz local goes a step further. It pushes your listing information out to the main data aggregators. Most businesses and SEOs (myself included) are not able to consistently influence this data for a few reasons, and consistency is key.
Moz Local helps keep the aggregators' data consistent. Without it or your continued time investment, aggregators like Infogroup and Localeze will eventually change your listing information. That bad data will then, in turn, be disseminated to your edited listings.
*Probably?
The effect data aggregators have on your listing varies. I believe this depends on your location and how many times that location's data has changed over time. You might be fairly far removed from these changes if you are well established or a new business in a newly developed area. Still, the cost is so negligible. Just do it and save yourself time.Why Aggregators Change Our Listing Data
I've not had a unbiased answer to why this happens. The best answer I've heard (in my opinion because I've seen correlations that back it up) is from Vizergy's rep at Yext*. They say, aggregators switch or rollback listing info when they lack information or are presented with strong, conflicting data. Most often, the published data is reverted back to older, more verifiable data. This often winds up being a relatively data phone-book entry.*Yext and a quick note on bias. I'm not personally bias to Yext or Moz Local. I like what works for my clients' needs. However, Yext is bias to their own product, and it is in their best interest to cast doubt on data aggregators.
Keep it consistent,
CopyChrisSEO and the Vizergy Team
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Moz Local keeps deleting my suite number
Hi, I entered my address on my Moz Local profile but it keeps either (1) deleting my suite number, or (2) not syncing my suite number at all to any of the websites to which it's connected. I've tried putting the suite number in Address Line 1 with the address, and by itself in Address Line 2. I've also tried typing out Suite, Ste., STE, STE., etc. - nothing works and the suite number keeps getting deleted. Very frustrated, please help.
Moz Local | | BleedOrange820 -
Local business check
I've just done a local business listing check and it's come back with an inconsistency on the address. I can't understand where the inconsistency it as Google haven't verified the address yet. I've tried to rectify it but can't seem to correct it. Any suggestions please?
Moz Local | | shogajen0 -
Difference between 'City' and 'Province' on Moz Local business listing page
Sorry, I'm stuck on this one. I'm trying to clean up my business address on Moz Local as I have a duplicated version that ranks better than my verified listing (which is Fulham Nannies). I'm wondering if the problem arises from my entry on Moz Local's business listing for which I've entered 'London' in both the 'City' and 'Location' fields.. I'm not entirely sure that's correct, or what I should in fact enter in the 'province' field other than what I've got at the moment, I.e. London. Should I put something like 'South West London' for province and keep the city entry as London? I'd really appreciate any guidance anyone might have, thanks in advance.
Moz Local | | Moira_Walsh0 -
Moz Local and Multiple Locations
I have a client that has several virtual addresses that he uses since he does business in several surrounding areas. I want to use Moz Local to manage his NAPs, but wasnt sure if I needed to invest in separate listings for each address or not...?
Moz Local | | shauna70840 -
New Company with Google+ but not in directories. Does Moz add those even though they show no listing status?
I am submitting a new company. I created a Google+ account that's been verified. Once it's on Moz local, will it be added to these directories even though it's not showing up that the business exists?
Moz Local | | karagamber1 -
Moz local is telling me that I don't have a Google+ listing when I actually do. What is the problem?
I have about 7 of my clients listings currently in Moz Local. It's showing that we don't have a Google+ listing when we actually do. Everything I have in Google My Business (NAP) matches what I have in Moz Local. It's a service based business and Google has recommended that we hide the address since consumers don't actually visit my clients location. Could that be the issue? If so, how do we take care of this?
Moz Local | | ResponseMine1 -
Is Moz local available for South Africa?
I joined Moz local and was charged for the product and service, but it seems as though the service is not available for South African locations.Can I be refunded as I have also been charged for Moz Pro?
Moz Local | | creativecase0