How to do Conversion Tracking for Homepage banners?

[micey123]

Hello All,

I want to do banner conversion tracking for my ecommerce site. That is at my homepage I display 4 banners with special offers on 4 different products. Now that 4 products are already falls in relevant categories. I did event tracking for banners from where I can know how many clicks I am getting from each banner but My Query is how to know conversion of all 4 banner products because once I create goal that is funnel like 1) home page 2) product page 3) checkout step 4) Thank you page. But problem comes here is if anyone purchase these product from categories that also comes in goal so how to differentiate conversion of products from homepage and category pages? Is there any implementation via enhance ecommerce?

Hope you understand my query? If any confusion do let me know.

Thanks!

[WebMarkets]

I would recommend utilizing Google URL builder and build unique URLs for each banner. Most website ecommerce CMSs have a tracking template option where you can insert trackable links.

Under acquisition in GA, under campaign, you can see which banners are being clicked on.

Hope this helps.

[Cesare.Marchetti]

Not sure if i have properly understood everything.

You count conversion through the "traditional" funnel / path already and now you want to know how many of these came from one of the 4 banners. Right?

[micey123]

Hi Cesare,

Thanks for quick response.

Yes Ecommerce online shopping site since last 10 years. CMS inbuilt. Using analytic +GTM both. Currently i have already implemnted enhance ecommerce plus goal tracking also there. All working perfectly. Just I have query regarding banner conversion tracking. The link you shared is very broad not able to get my answer. Thanks for the parameters.

Now I would like to know banner conversion tracking and promotion in enhance ecommerce is same - https://developers.google.com/tag-manager/enhanced-ecommerce#promo ?

Will it get the solution here if I implement this - https://developers.google.com/tag-manager/enhanced-ecommerce#promo?

Thanks!

[Cesare.Marchetti]

Hi

e-commerce site? Do you have  an online shop with a regular checkout, etc.? The details are very much dependent on your shop software, (cms software) and the way you track conversions in general, e.g. using Google Analytics + Google Tag Manager or only Google Analytics, etc. What do you use as a shop software (e.g. Woocommerce) and how to you track conversion in general?

You could implement everything by hand using (adding) parameters (?product=xxx & source=banner1) that are probably already there. But I guess that much is already there for you you just need to use it (configure it the right way).

This should help you to get a better overview and get started properly I guess: https://support.google.com/analytics/answer/1009612?hl=en

Cheers,

Cesare