Keyword optimisation: Google's eyes before users' eyes?
-
Hi all,
So the default and ultimate suggestion about how to rank a page high is to get favoured by users, so by the Google. But if write content in favour of users, it may miss out the keywords or will not have much keyword density and variety of keywords to get in to Google's eyes. Then we may appear around 3rd page; then how do we get into top slots? I can see some top results without even a single mention of the keyword they are ranking for. How that would be possible?
Thanks
-
Hi there
The only way to "get the top spots" in Google is to make sure your site abides by SEO best practices, that great content is being written, and that you are building great backlinks. If you are conducting proper keyword research for your content, then you should be able to find a healthy balance between the language your target audience uses and what keywords get a healthy amount of search volume in search engines. Use these words / phrases naturally in your content and you'll be just fine.
Remember - Google is fantastic and making connections between topics and variations. If you are able to write your content that methodically uses these keywords, and your pages are optimized, then look into your link building strategy to begin distributing your content more effectively.
Also - don't forget to be conduct ongoing audits of your website as this will help / hinder ongoing search engine performance.
Hope this all helps! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The evolution of Google's 'Quality' filters - Do thin product pages still need noindex?
I'm hoping that Mozzers can weigh in with any recent experiences with eCommerce SEO..... I like to assume (perhaps incorrectly) that Google's 'Quality' filters (formerly known as Panda) have evolved with some intelligence since Panda first launched and started penalising eCommerce sites for having thin product pages. On this basis i'd expect that the filters are now less heavy handed and know that product pages with no or little product description on them are still a quality user experience for people who want to buy that product. Therefore my question is this...
Algorithm Updates | | QubaSEO
Do thin product pages still need noindex given that more often that not they are a quality search result for those using a product specific search query? Has anyone experienced penalty recently (last 12 months) on an ecommerce site because of a high number of thin product pages?0 -
404s in Google Search Console and javascript
The end of April, we made the switch from http to https and I was prepared for a surge in crawl errors while Google sorted out our site. However, I wasn't prepared for the surge in impossibly incorrect URLs and partial URLs that I've seen since then. I have learned that as Googlebot grows up, he'she's now attempting to read more javascript and will occasionally try to parse out and "read" a URL in a string of javascript code where no URL is actually present. So, I've "marked as fixed" hundreds of bits like /TRo39,
Algorithm Updates | | LizMicik
category/cig
etc., etc.... But they are also returning hundreds of otherwise correct URLs with a .html extension when our CMS system generates URLs with a .uts extension like this: https://www.thompsoncigar.com/thumbnail/CIGARS/90-RATED-CIGARS/FULL-CIGARS/9012/c/9007/pc/8335.html
when it should be:
https://www.thompsoncigar.com/thumbnail/CIGARS/90-RATED-CIGARS/FULL-CIGARS/9012/c/9007/pc/8335.uts Worst of all, when I look at them in GSC and check the "linked from" tab it shows they are linked from themselves, so I can't backtrack and find a common source of the error. Is anyone else experiencing this? Got any suggestions on how to stop it from happening in the future? Last month it was 50 URLs, this month 150, so I can't keep creating redirects and hoping it goes away. Thanks for any and all suggestions!
Liz Micik0 -
Ecommerce or E-commerce as a Keyword?
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found: Google Trends says ecommerce is more popular
Algorithm Updates | | Manseo
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q Ngram says e-commerce
https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0 Google Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volume What do you think, will ecommerce overtake e-commerce in the future monthly search volumes? Ecommerce or E-commerce?0 -
Weekly traffic from Google: How do you explain this?
Hello here, I have question for you. Please, have a look at the attached image from my website analytics which shows the unique visits trend of the last 2 months. What it is interesting is that every Monday Google brings me more traffic than any other day of the week, whereas on Saturdays it gives me the lowest traffic. And looks like that's a pretty regular weekly pattern. Why is Google doing that? What does that mean? Why such a clear and steady pattern? I am eager to know your thoughts about this! CGuULrN.jpg
Algorithm Updates | | fablau0 -
Why am i not ranking in the top 50 for the keyword 'cocktails' even though all my other cocktail related keywords are in the first 2 pages of Google???
I have checked the first 50 pages of google for my website www.socialandcocktail.co.uk using the keyword 'cocktails'. It is NOT to be found. However, if I search for other keyword combinations eg cocktail recipes, cocktail bars etc they are all in the first 2 pages! What is going on????????
Algorithm Updates | | cocktailboss0 -
Why would Google read different pages to rank for a keyword?
I have noticed a large drop in a number of keywords in the latest rankings report. I have checked the results on the 'Ranking History Graph' and it appears that Google is reading different pages for the specific keyword and therefore, giving large fluctuations in ranking dependant on the page from week to week. Why would this be happening?
Algorithm Updates | | Benjamin3790 -
Why does Google Alerts call my website a blog?
Our company started a WordPress blog about 14 years ago. It has since added a third-party forum, a user-submitted photo gallery, and a huge database of searchable products. We also have almost 4000 posts. With all that said, Google Alerts often lists our content under blogs rather than websites. Sometimes it shows up in both? Does anyone know what criteria Google uses for determining the type of content, and how we can signal to them that we are a website?
Algorithm Updates | | TMI.com0 -
Is Google Rotating Good Matches?
I have a theory that Google may be trying to be fair to white-hat-seo sites that are doing the right things with blogging, linking, social media, etc. [ie that deserve equal good positioning] are being cycled to and from the first page, perhaps in a weekly or monthly basis. My theory would be that they are purposefully doing it to give those sites more equal exposure. My case: I've had top rankings for http://thedogbitelawyer.com for almost all of the important terms for dog bite lawyers for a couple of years now. When Penguin came out we lost some ground across the board, and identified that perhaps there was too much duplicate content left over from when I inherited the site. I reworked the site wording and link structure a bit and gained back positioning. Since that time we are up and down like a yo-yo on the top terms! Anybody else have this suspicion? If it's true, I don't need to stress, if we are bouncing around for other reason's I'd better keep stressing!
Algorithm Updates | | JCDenver0
