How can I keyword optimize for slight spelling variants, while maintaining consistency?
-
If my audience searches both "theatre" and "theater", how can I keyword optimize for both terms while maintaining consistency on my site?
Does google at all see these as interchangeable, or are they treated as completely different words?
city] theater and [city] theatre are our 3 and 6 best performing keywords, with theater getting roughly twice as many hits.
-
If your page content supports using UGC (reviews, comments, etc), this is an excellent way to get different spellings and vernacular of users into content organically. If it is written by users, then it's a very natural part of your content. As a member of the Bazaarvoice Advisory board, I see evidence of the great organic lift from reviews/customer posts over and over related to words and spellings that only UGC generates. Through this content, you optimize easily and have a chance to rank on numerous variations.
-
Hi Ryan
Not sure if this is the correct answer but we have had some success optimizing for spelling mistakes and american/English/Scottish spellings. I would pick the word which is searched the most as your main keyword and then use the variant as your second word on the same page.
i.e.
Keyword 1: Theatre (use 3 to 4 times on page)
Keyword 2: Theater (use 2 - 3 times on the page)
Title: Blackburn Theatre | Top Theater Shows in Blackburn
Description: Voted best Theater shows in Blackburn. See gandhi on ice at Blackburn Theatre.
url: YOURURL/Blackburn-Theatre
Make sure you get both variants in the H1 or H2 tags
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I optimise my key pages for new (related) key phrases as they arise, without compromising the original optimised keywords?
I have an important product page that I've fully optimised for a couple of specific key phrases. There are some other really good (related/similar) key phrases it's starting to rank on the first page for which I'd like to increase ranking on further. How can I optimise/improve ranking for these without compromising ranking for other keywords?
Intermediate & Advanced SEO | | nicolewretham0 -
Can we put long-tail keywords at footer menu and create landing pages for same?
When we cannot rank for multiple keywords; can we try creating landing pages for some long-tail keywords and put all such landing pages at footer menu to rank for search queries? Will this helps and sound spammy to Google?
Intermediate & Advanced SEO | | vtmoz0 -
Title tags seem to be going against Rand and suggestions here, what can I do? Can you help me please?
Hi to all, Ok so I have been beating myself up trying to figure out how to create a good ranking title for my websites homepage. My competition uses commas in its title tags But these are 100% against what Rand and many posts say here. I watched his whiteboard where he says don't use commas. There are posts that say, don't use commas. The biggest one is mortonbuildings(dot)com - followed by - lesterbuildings(dot)com They basically have the same title tags with commas. So what's the catch here? What am I missing? of course these sites have Great Domain Authority, but I swear what they are doing is going against what Rand and many other seo professional's are preaching. I thought it should read better for visitors? But to me it looks like keyword stuffing with a brand name? Any help is greatly appreciated to let me know if these commas and strategies are good to do? or bad news? Again thank you for your time to help a small business. Chris
Intermediate & Advanced SEO | | asbchris0 -
Facebook page optimization
I'm working with a client who is "under attack" by one unhappy customer. That customer created a Facebook page to share her outrage, and her page is outranking my client's (consistently immediately above his FB page). I've checked all of the obvious things... page name page URL About section, and all business-related data He has MANY more "Likes" than she does, makes posts far more frequently (with much better Engagement), references his company name in almost every Post (as she does), and on and on. My main question is this... are there one or two factors that seem to have the most impact on how a given FB page ranks? Thanks for your help, Moz family! 🙂
Intermediate & Advanced SEO | | measurableROI0 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
Can I swap a website yet keep it's high ranking for a competitive keyword?
Couldn't fit the entire question in the main bit so the explanation is here: Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword. They now want to move from volusion over to Amazon Web Store 😢 which seems to be an SEO nightmare from even my basic understanding of SEO. From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content. Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking? Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top? A massive amount of gratitude in advance for anyone who tries to help with this! 😄
Intermediate & Advanced SEO | | acecream0 -
Keywords in domains losing power
One of my clients received a letter from another seo company touting for business. I would be interested in hearing what your opinion is on this fellow SEO providers. Letter attached - > letter.jpg
Intermediate & Advanced SEO | | onlinemediadirect0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0