Apostrophes impact on SEO
-
I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends. Most of the info about this issue I have found is a few years old.
I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way.
Here is an example: Lawyer’s Lawyers' Lawyers
Does it matter if I use the apostrophe?
-
I would suggest using apostrophes where/if grammatically correct. It depends on the individual sentence whether you would use an apostrophe.
Lawyers = plural of lawyer
Lawyer's = singular of lawyer, to show possession
Lawyers' = plural of lawyer, to show possession
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
Photographer home page seo
I have a question about the best way to optimize a photographer's homepage for SEO. It's a simple answer if you specialize in one or two things but in my experience many beginner (and even seasoned photographers) will shoot whatever they can get their hands on. Perhaps you mainly shoot weddings and engagement sessions but you also shoot newborns from time to time, family photos, high school seniors and generic head shots. Granted the short answer may be to simply suggest that they specialize however coming from the photography world that isn't always feasible. Of course we'd suggest that they should create a page for each specialty to optimize for that specific keyword, but I'm talking mainly about the home page. Dallas Wedding Engagement Family Newborn headshot photographer looks pretty spammy and I'm sure Google won't like that either. In some cases you can definitely group things together, like family, senior portrait and new born could feasibly be grouped into "Dallas family portrait photographer" etc, but in other instances where you shoot everything not so much. So with that being said, in terms of optimizing both the title tag and content on the page (easier to separate out) what would your advice be?
Keyword Research | | GNeil0 -
Blog - SEO Better? MyCompany.com/blog or marketing.MyCompany.com/blog? Percent difference?
We started blogging aggressively 3 months ago to bolster our organic search. We are building a new website and wonder if hosting our blog directly on our site is better than marketing.mycompnay.com? Is MyComanpany.com/blog a better choice - what percentage of SEO value would it be? We are building a new WordPress website. Our blog is currently hosted on a subdomain with HubSpot software. WILL OUR SEO BE SIGNIFICANTLY MORE EFFECTIVE HOST THE WEBSITE DIRECTLY OUR DOT COM? It won't be as convenient with HS tool but we want the best possible SEO.
Keyword Research | | Joseph.Lusso0 -
SEO'd Title Tag for Product Pricing Page with Little to No SV for Product Pricing Related Terminology
Hello, What should one do about a title tag for product pricing page (of a SaaS company)? The only keywords/phrases that have SV are "Acme Pricing" "Acme Product Pricing" and "Acme Solutions Pricing", but obviously I don't want to use all three since "Acme" and "Pricing" repeat in all three. Should the title tag just be "Acme Pricing"? In past experiences, a title tag that short typically gets changed by Google in SERPs. Should one not optimize the title tag at all? Any thoughts, suggestions, would be greatly appreciated! Thanks!
Keyword Research | | Scratch_MM0 -
SEO for ecommerce site. Where do I start?!
Hello! New pro member here that's very excited yet overwhelmed about working with a large e-commerce site for photo gear. I've already read the SEOMoz beginner's guide, but we have about 4k products online, and I've been researching and researching but am feeling more confused than ever on where to start. It seems that most SEO help articles I read are based around optimizing a couple of keywords for a site that provides a general service, but where do you begin when you have 4k products? I've been trying to start with the products that get the most traffic and least conversions. But even then it's overwhelming--which keywords do I choose? And with products like Polaroid film where we have several similar products--how do I know which keyword to use for each product page? This is a hugely broad question, but ANY advice on where to start would be so insanely appreciated. I'm a one-woman show completely new to this world. I can't wrap my head around optimizing certain product pages, and keyword research is even more baffling. Any articles you've found helpful? Or advice? I'm floundering!
Keyword Research | | amorby0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Are mutiple parts (volumes) of an article bad for SEO?
If i have a lengthy article which I decide to split into two separate articles E.g part 1 and part 2 but I target the same keyword in both articles, is this bad from an SEO point of view? For example, if I publish an article about 'healthy snacks ideas' and call the first article 'Healthy snack ideas part 1' and the second article 'Healthy snacks ideas part 2' in order to differentiate between them, would these two articles effectively just compete against one another? Is using part 1 and part 2 in article titles bad practice? Essentially what I am wondering is should you never ever have more than one article that is targetting the same keywords or should I just target slightly different keywords for each article even if they are very closely related?
Keyword Research | | simon_realbuzz0 -
Can I Trace The Keywords From a PPC & SEO Campaign That Brought The individual To My Site Without Using a Call Tracking Service?
Hi All I was wondering if it is possible to trace the individual keywords/key-phrases that someone has used to get them to my pages/site and if they came in from PPC or SEO, preferably without having to use a call tracking service, code under number, or multi-telephone line system? Regards Nic
Keyword Research | | KDWeb0