Should ALL of my blogposts be focussed on my main target keywords for my site?

[laurenelizabeth1986]

Hi everyone.

I am an interior designer and I'm looking to boost my rankings locally for my target keywords (eg: Interior designer in Cheltenham) and I'm wondering about whether my blog posts should all be planned out with this (and other similar, location based) keywords in mind. For example, should I always make my target keyword for each blog post something related to 'interior design in xxx' or should I look for other keywords just related to my field? Eg: interior design tips, furniture guides, paint colour advice etc, just because it is related?

As an example, I am planning a blog post to go on my website which will be about a trip I'm taking to Copenhagen. Could my keyword therefore just be something like 'interior design', and this would be okay?

Thanks for reading!

Lauren

[edmondpogi]

Firstly, it is important to note that keyword stuffing, or excessively using the same target keyword in your blog posts or other content, can actually harm your rankings rather than improve them. Google's algorithm is smart enough to recognize when content is over-optimized and may penalize your website accordingly.

That being said, it is still important to include relevant keywords in your content to improve its visibility and relevance for search engines. Instead of solely focusing on location-based keywords like "interior designer in Cheltenham," try to incorporate a mix of other related keywords such as "interior design tips," "furniture guides," and "paint color advice." This way, you can attract a wider audience who may not necessarily be searching for a local interior designer, but are still interested in interior design-related content.

Regarding your blog post about your trip to Copenhagen, you could potentially use a more general keyword like "interior design" or "design inspiration," but it would be best to also include location-based keywords such as "interior design in Copenhagen" or "Copenhagen design trends" in your content to help boost your local rankings.

In summary, it's important to strike a balance between incorporating relevant keywords and avoiding over-optimization. By including a mix of location-based and general keywords in your content, you can improve your visibility and attract a wider audience to your website.

[Urdu_1]

Hey there!
I am here asking my question just because I'm signed up for free version of MOZ and can't ask question directly. My question may be a bit irrelevant, but if someone can help, I'll be grateful.
I have a blogging site in Urdu language named Urdu Stem. I am working on its SEO for some months but not getting that much success. I am now trying to focus on the blogposts that relatively show up in top 20. Here's one of the posts on how to sell on daraz. Can someone please view it just once and suggest some useful things to do?

[Nigel_Carr]

Hi Lauren

It's inevitable that you will use keywords that target other pages. When you do, link back to the page from the blog. So for example, if you use the term 'Interior Lighting' which inevitably you will, then link through that anchor text back to the page on your site that targets that phrase.

You would be pretty hamstrung if you created blog posts without being able to reference different parts of your site! Just try and keep the links down to 1 in 100-150 words, that's all. If the page you are linking to is not in the main menu, ie 1 or 2 clicks down you will strengthen the internal linking structure of your site and the anchor text will help. If it is in the main menu, the anchor text will have no benefit as Google only looks at the first link.

Hope that helps

Regards

Nigel

[laurenelizabeth1986]

Hi there, thanks so much thats such a helpful answer. I just searched for 'keyword cannibalisation' and understand now. I'm so pleased I didn't target everything at the same keywords! Thanks again

[Satans_Apprentice]

When targeting keywords with your blog, you should not be targeting keywords that you are targeting with your main site. That's called "keyword cannibalization", and it splits your ranking authority.

Generally, blog posts target keywords at the top of the conversion funnel (how to's, design ideas, etc) vs the bottom ("find an interior designer near me").

There are lots of tactics, but the blog is longer tail than your main site.