Benefit of internal link in content
-
Hi,
Is there a real benefit to having internal links in content other than at the bottom of a page for example and not surrounded by content. Would the benefit be 1 to 10 or 1 to 1.5 ?
Thank you,
-
Thank you both for the information. I agree links are very useful especially for competitive keyword but hard to get those days...
Do you have any advice on how to acquire links these days ?
Thank you,
-
Internal links are extremely valuable for making money.
If you make money from ads they can get you additional pageviews. We ad internal links to every article that we write - very similar to what Wikipedia does.
Internal links can help visitors discover more of your content, which can result in links, shares, and more.
Internal links can improve the engagement metrics that Google collects about your website.
Internal links can drive sales. Linking from article pages to retail pages can be a driver of sales. Lots of websites make their money by attracting visitors to article pages and then funneling them to retail pages.
-
There is great benefit to utilizing internal links well in SEO. They establish site architecture and spread link equity across your site – as well as helping users navigate your site and find useful and relevant information.
Here's a good post from Moz: https://moz.com/blog/should-seos-care-about-internal-links-whiteboard-friday
Hope it's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same page Anchor Links vs Internal Link (Cannibalisation)
Hey Mozzers, I have a very long article page that supports several of my sub-category pages. It has sub-headings that link out to the relevant pages. However the article is very long and to make it easier to find the relevant section I was debating adding inpage anchor links in a bullet list at the top of the page for quick navigation. PAGE TITLE Keyword 1 Keyword 2 etc <a name="'Keyword1"></a> Keyword 1 Content
Intermediate & Advanced SEO | | ATP
<a name="'Keyword2"></a> Keyword 2 Content Because of the way my predecessor wrote this article, its section headings are the same as the sub-categories they link out to and boost (not ideal but an issue I will address later). What I wondered is if having the inpage achor would confuse the SERPS because they would be linking with the same keyword. My worry is that by increasing userbility of the article by doing this I also confuse them SERPS First I tell them that this section on my page talk about keyword 1. Then from in that article i tell them that a different page entirely is about the same keyword. Would linking like this confuse SERPS or are inpage anchor links looked upon and dealt with differently?0 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Can you recover from "Unnatural links to your site—impacts links" if you remove them or have they already been discounted?
If Google has already discounted the value of the links and my rankings dropped because in the past these links passed value and now they don't. Is there any reason to remove them? If I do remove them, is there a chance of "recovery" or should I just move forward with my 8 month old blogging/content marketing campaign.
Intermediate & Advanced SEO | | Beastrip0 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0 -
Differentiating Content
I have a piece of content (that is similar) that legitimately shows up on two different sites. I would like both to link, but it seems as if they are "flip flopping" in ranking. Sometimes one shows up, sometimes another. What's the best way to differentiate a piece of content like this? Does it mean rewriting one entirely? http://www.simplifiedbuilding.com/solutions/ada-handrail/ http://simplifiedsafety.com/solutions/ada-handrail/ I want to the Simplified Building one to be found first if I had a preference.
Intermediate & Advanced SEO | | CPollock0 -
What url should i link to?
Hi everybody, after some discussions i decided to keep my page on the old domain for better seo rankings; However, the new third level domain sounds better: poltronafraubrescia.zenucchi.it.... the question is: i'm going to recive a high value link and i don't know if i should link directly to the old adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) where the page is located or to the new one by making a 301 redirect to the previous. what's best? and second question what's the way to keep the page on this adress ( www.zenucchi.it/ITA/poltrona-frau-brescia.it ) but show poltronafraubrescia.zenucchi.it as url? thank you guido
Intermediate & Advanced SEO | | guidoboem0 -
Best Link Solicitation Email Structure - Link Building
Hello, What is the best thing to say when soliciting a link for link building. Say you're contacting a site with a resource section where your competitors are listed. What would you say to be the most persuasive. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Reciprocal link finder tool - not looking to do reciprocal links.
The company I work for had an old SEO company that did a lot of reciprocal links with websites that are not what we want to be associated with. Does anyone know of a tool that might be able to tell us if there are still reciprical links to our site? I want to try and find them, but the old pages we had with links going out have been deleted.
Intermediate & Advanced SEO | | b2bcfo0