Adwords landing pages with no site links
-
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted.
However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first.
What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site?
Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasonable Cost for Adwords PPC Set Up?
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage. Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500? How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000? I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC. Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
Photos or Video Best for Landing Pages?
My real estate brokerage firm is promoting a listing via advertising on LinkedIn. The advertising links to a landing page: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket Rather than photos, the landing page has a 1 minute video. So far we have had about 10 visits to the page. Visitors leave the landing page after a few seconds. So they are not looking at the video. Would it be better to replace the video with photos? Or is engagement generally better with video? My thinking is that business owners may not have the patience or the time for a video and they would more likely have the time and willingness to click on photos. I would be willing to test this further, but at $5/click it could get costly! Any thoughts?
Conversion Rate Optimization | | Kingalan1
Thanks,
Alan Rosinsky1 -
Any General feedback or Experience on Page Titles and Click Through Rates ?
Moz, I have managed to climb onto page one for a couple of keywords i am really happy with, Just looking for any feedback on page titles and different effects on CTR The page i am working with is product pages I tried a simple headline which was a branded product keyword, this way when the keyword matches the user search it will stand out as the the majority of the title is bold because of this match,, Example below <title>Jeffs<strong> Lollipops</strong></title> and my other option is to look at testing a more descriptive title to fit the limit <title>A selection of sweet Strawberry and Cherry<strong> Lollipops</strong> from Jeff<//Title></p> <p>has anyone looked into this and tested for results in CTR ? i can see there being a youmoz about it somewhere?</p> <p>Alot of people i assume will just say test test test, but any feedback on how other moz users tackle title tags for CTR would be great,</p> <p>Thanks</p> <p>James</p> <p> </p> <p> </p></title>
Conversion Rate Optimization | | Antony_Towle0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
I am trying to make my site a better user experience please help
Hi, i want someone to review my site and let me know what steps i need to do to make it a better experience for the user and to lower my bounce rate which is about 67 at the moment. I am trying to get the advertising and the user friendly to match, i need the adverts to make money and need to make sure i have them in the right place so they get clicked more. I want to reduce my bounce rate and want people to not just read one page but to go to different pages and would like advice on what i need to do. here is the site http://www.in2town.co.uk and here are the example pages that i would like to focus on to increase the user friendly and keep people on my site while making sure i have the adverts in the right place http://www.in2town.co.uk/news/gossip-celebrity/alex-reid-says-he-is-fed-up-with-chantelle-houghton-lies http://in2town.co.uk/news/travel-holiday-news/sainsburys-customers-10-points-back-on-easyjet-flights-with-nectar http://in2town.co.uk/news/small-business-news/how-emerging-technology-can-help-reduce-small-business-costs I am looking for ideas on how to increase the experience and how to keep people longer on my site while at the same time have people clicking the ads by increasing the conversion rate.
Conversion Rate Optimization | | ClaireH-1848860 -
How to improve Time to First Byte? Page Load Speed
I am working with a ecommerce site that is having major issues with their load speed. The ttfb is...wait for it...7911 ms. I am not even sure where to start with this issue. If you have any recommendations, it would be appreciated. Is it the clients servers that are slow? They have went through multiple redesigns and have some code that could probably be deleted but I don't think it would make it that slow.
Conversion Rate Optimization | | lhawk2