Drop in Bounce Rate in Google Analytics
-
Hi guys,
I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website.
Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%.
I was wondering if anyone had any ideas if this is a problem with GA, or the site itself.
Site: https://www.zoomocarcredit.com/
Any comments/feedback is greatly appreciated. Thanks in advance!
Jack.
-
Great to hear you've been able to fix it. Nice job tracking down the extra tag in GTM.
If you haven't also done so, it'll be worth looking at the Behaviour > Site Content > All Pages report to check out the actual bounce rate for a wide selection of pages. Just to make sure there aren't any problematic tags triggered for individual pages as well.
(And thanks for the Good Answer vote
)
Paul
-
Hi Paul,
Huge thanks for the response. I have removed one the GA tags in GTM, and this seems to have fixed the issue (Google's Tag Assistant is now displaying one pageview request)
GA is now displaying a more "natural" bounce rate. The bounce rate for the site was 56.80% yesterday, compared to 4.48% on Sunday.
Thanks for your help!
-
You have an error in your Analytics configuration in Google Tag Manager. It is causing two pageviews to be fired for each visit. (Note - all you pageview data and related - pgs/visit, conversion rate etc - will be incorrect and unreliable from that date, not just your bounce rate.)
If you click on the 1st Analytics entry in the Result of Tag Analysis in your Tag Assistant, you'll see the double pageviews that are messing your data.
Easiest way to track it down is to use the history feature of GTM to look at what changes were deployed in GTM on the date the issue started.
Places to look - duplicate triggers, or a tracking event that is misconfigured to create a new pageview.
Hope that helps you find it!
Paul
-
Hi Vijay,
I originally thought this was the issue. I have ran Google's Tag Assistant and got the following results (see attachment).
It is displaying a duplicate remarketing tag, although I can only see one mention in the source code - could this be an issue?
Again, any further help is hugely appreciated.
-
Can you try looking at the source code of the website page and see whether it has more than one google analytics code.
-
Hi Sean & Vijay,
Thanks for your replies.
After looking into GA a little further (during the time where their has been a large drop in bounce rate) I can see that some of the pages on the site are receiving a 0% bounce rate, although they are receiving page view.
I am now presuming this is an issue with how GA is implemented on the site.
Any further help is hugely appreciated.
-
Hi Jack,
In addition to what Sean is suggesting, you can have a look at this Q&A discussion
https://moz.com/community/q/bounce-rate-suddenly-drops-on-google-anal
Regards,
Vijay
-
Well generally speaking , the lower your bounce rate the better. As Rand stated in a White board Friday, that isn't always the case. For example when the goal of the landing page you've designing is to get a conversion, you want your customers payment and then you want to send them on their way. If it takes 10 minutes and 5 pages, then there is something wrong with your site and you would naturally need to correct it.
But in many cases if your visitor found a piece of content to continue browsing through your page due to the first page being compelling enough not to leave after initially viewing it, that's a good thing.
As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite. That will have your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adjusted bounce rate affect avg time on page?
I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer: 1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics? 2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to? Does anyone know the answers to these questions? Any help would be much appreciated!
Reporting & Analytics | | seoisfun0 -
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
Google Analytics, Wordpress, Sumo - who to trust
Something is wrong. I have a website that according to Google Analytics gets zero relevant clicks, with most of the clicks it does get coming from Russia. Wordpress says it gets a hundred or so visitors a month, with most traffic going to the pages that I know rank. Sumo says the heat map got 76 clicks. How would you figure out what's really going on?
Reporting & Analytics | | julie-getonthemap0 -
How to exclude traffic for a specific mobile device in Google Analytics view?
Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?
Reporting & Analytics | | Khadija_K0 -
Google analytics Goals and Funnels??
Hey - how's things? I've got 2 goals setup, each of which use the same thank you page but with different required funnels. The results have been identical for the last few weeks - which tells me I've got something wrong!! The first goal has a contact form on every page in the /products/ directory set up like this:
Reporting & Analytics | | agua
destination equal to: /thanks-enquiry/funnel step1 page: ^/products/.* required: yes The first goal has a form on 1 page called /on-sale set up like this:
destination equal to: /thanks-enquiry/
funnel step1 page: /on-sale required: yes Any ideas?0 -
Showing significant visit in google analytics
Hello Everyone, I was checking GA account of my site and I have found there are few keywords have significant number of visits in GA. These keywords not ranking even in hundred(google SERPs).I am not understanding from where these visitors coming .Please help me out. I am attaching screenshot of those keyword.Last but not least when i check source of these keywords source are google. Thanks aScZ8WT.png
Reporting & Analytics | | Alick3000 -
Can you re sit the Google analytics IQ test?
Damn I just failed the Google analytics IQ test with a score of 65% 😞 You need 80% to pass... My natural instinct is to resit but after 30 mins of googling around Ive got no answer to the following question: "Can you resit the Google Analytics IQ test for free or do you have to pay again". Any insights welcome...
Reporting & Analytics | | Nightwing0 -
Google Analytics session update question
Hello, With reference to seomoz blog post - http://www.seomoz.org/blog/panda-24-and-analytics-session-update-rolled-out-simultaneously#jtc151292 , i would like clarification about the following - User searches Google for "Product Name" and clicks on your AdWords advertisement. User leaves site and searches a few more times, click on competition and comparing prices and features. User ultimately decides to with your product, Googles "Your Brand + Product Name", clicks your organic listing, and buys the product. This whole process takes less than 30 minutes. "Your Brand + Product Name" will appear in your organic keyword report with 1 visit. My question is whether "Product Name" will also appear in organic keyword report with 1 visit if the visitor is not signed in. ( as search won't be encrypted ) Thanks
Reporting & Analytics | | seoug_20100