How to fix canonicalization so Google shows our company's website and not LinkedIn
-
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization.
You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn.
For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website.
Here is a link to the LinkedIn account where we have been posting the blogs:
https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/
Here is a link to the same article, but on our company's website:
https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/
Why is Google showing the article for Linkedin and not our Company's website?
Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead.
Any ideas I'd greatly appreciate it!
Thanks.
-
Agreed with Kevin on the timing - give it 1+ weeks after publishing on your site to syndicate it elsewhere.
Unfortunately LinkedIn doesn't offer a canonical option that I'm aware of, unlike others such as Medium who I think are offering it. As a resutl, the LinkedIn post should have a citation back to the original post. Something like this:
This post was originally published on our blog at https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ - take a look here at the rest of our XYZ insights on how to be a better leader.
Putting this at the end of the post is fine. Italicizing or formatting it differently is fine. Adding or tweaking a call to action on why they should go to your site and subscribe or whatever is fine.
Good luck!
-
Publish on your site first w/self canonical. Wait for it to get indexed and then publish over at LinkedIn. What is probably happening is that the LinkedIn article w/self canonical is getting index before its on your site so Google shows the LinkedIn version as the preferred version. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We've a client that wants to repurpose some of the content on there site but not lose rankings. However its changing the content to an alternative to ....
The Current URL Example would be test.co.uk/prodcut-catogory/product-1 . This side of the business is being sold however they have products elsewhere in the range that can be used as alternatives to the product range that will be moved, so they want to amend these pages with an " alternative " slant. Example idea would be to change to the following : test.co.uk/prodcut-catogory/alternative-to-product-1, trying not to change the URL to much, keeping the majority of the content the same but adding new copy stating the benefits of using the alternative product. So it becomes a comparison between the two. I appreciate I will have to amend the URLs, titles, meta, H1s, add new copy & preform a 301's. Option 2 Simply write a second page which is all brand new content talking about it being an alternative to the products and doing a 301 from the original page but not amending that. Be great to get peoples feedback on this approach and if there is anything else that I could do to minimise the drop in rankings once I complete the changes. Thank you D
Conversion Rate Optimization | | SDOwner0 -
Shopify websites. I've been asked to do some SEO work for a client.
They have a Shopify site. It's been running a year without getting really any listings. Anyone else had this problem? Should we just build them a new website? Or do shopify site have a poor record of listing highly.Thanks
Conversion Rate Optimization | | BraveThinking0 -
Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive. We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook. Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn. In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful. Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental. Looking forward to feedback, thanks everyone!!!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Meta Descriptions - Does Cutt's comment still hold true?
When looking through my old research on Meta's came across this article on Search Engine Land where Matt Cutt's stated... "In fact, Matt said for his own blog, he doesn’t bother to make meta descriptions for his own site. In short, it is better to let Google auto-create snippets for your pages versus having duplicate meta descriptions."(http://searchengineland.com/googles-matt-cutts-dont-duplicate-your-meta-descriptions-177706) Recently, I have seen Google continuously play around with my metas, pulling from some really weird places on the page, discrediting the meta that I have there..and more-or-less really f them up.. Does the community think that maybe what Matt said in 2013 still holds weight and we are just wasting time with metas since Google does what they want in that space anyways?
Conversion Rate Optimization | | GoAbroadKP2 -
Does adding a well scripted and produced video help significantly in conversions from visits to my divorce lawyer website to calls for my services?
Should the addition of well scripted and produced video to my divorce lawyer website increase my conversions and, if so, to what extent?
Conversion Rate Optimization | | hildebrandlaw0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Is it better to get a new site instead of maintaining a category? I'm stuck.
If you had a website "Food for Dogs" and: Food for German shepherds was improving in search traffic & conversions Snack Food for German shepherds had no change and never resulted in conversions but resulted in many leads for #1 Food for Poodles was unchanged but improving conversions Here's the kicker... Food Container for Dogs was super high traffic but with no conversions or any activity to other categories Would you redirect "food container for dogs" to a different site and delete that tab from the original site completely? It's still related but does not offer any $ value or leads to any of the other categories. Just note that we have a different interest in this category that will support the other categories at one time, but not any time soon. We also have a major group on LinkedIN that's grown to thousands of members for the "food container for dogs" category. On top of it all, the "food container for dogs" has been increasing in rank on Google for several keyphrases to positions 2-5 (nationally) Other important question: Would keeping "food container for dogs" influence the ranking of the other keywords? (by dilution of the site's PR or any other reason?)
Conversion Rate Optimization | | HMCOE0 -
For the hotel website, should i make homepage banner/slideshow in flash or javascript
Hello Sir, We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java. We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript. My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website? Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages. I will heartily appreciate you response. Thanks, Bandro.
Conversion Rate Optimization | | Bandro0