How to get readers to engage with content
-
Hi everyone!
Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos.
Both qualitatively and quantitatively, we are seeing great results.
The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much.
I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation.
Thanks everyone!
-
You got me interested
-
Getting passive positive feedback is awesome, but I can understand the desire for more active engagement.
One strategy that could help drive more comments and conversations is to incorporate more multimedia content like videos. Videos are highly engaging and give people something visual to react to beyond just text.
However, as you may know, video editing and production can be quite time-consuming and require specific skills. This is where outsourcing to a professional video editing service can be valuable.
Having this multimedia content integrated with your blogs, webinars, etc. gives viewers something dynamic to interact with, share, and comment on. I've seen it be very effective for increasing engagement rates.
-
Our best recommendation to you would be to write high-quality content marketing , such as blog posts , but also for your business to create YouTube videos, then embed these into your company website main pages. You can just use say your Apple i-phone to have the company director explaining more about the companies’ products/ services which you sell, this could help to reduce the bounce rate. we done this with a marketing company, and the bounce rate decreased.
-
Hi, this is something that we have actively been tackling recently.
It's hard to tell what kind of content you're making from your post but as a wholesale product company, we sell items to shops. A lot of our wholesale content centres around shop layouts or displays. It's something that independent shopkeepers have told us they like to see, so we've spent a lot of time on it.
We've found that the best way to encourage readers to become contributors is to start by approaching some of our more outgoing clients and asking them to provide content. We then **heavily **credit them, link to them, thank them and quote them throughout the piece. Before you know it, the shopkeepers that read that content want the same thing for themselves and are much more likely to engage with the contact form.
This content works well for lead generation because it means that we can show shop owners contextual examples of our products looking well.
Just a small example with no quantitative data but I hope it helps in some way.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
We want to move Content from one domain to another
We have a large amount of unique content on a domain we are no longer using/promoting. Its been sat there for a couple of years. Its literally wasted content on a non used or promoted domain. We want to move it to a busy site of ours. Are there any best practices or pitfalls we should be aware of?
Content Development | | Simonws0010 -
Duplicate Content- Archives
Our site is showing duplicate content for about 20 pages, they are all on the site as regular pages and in the "Archive" section. So the URL is different by one word but all the content is the same, is there a way to fix this and make it to where Google doesn't see it as duplicate content? Thanks!
Content Development | | legallaw0 -
Outsource Content Marketing
Hi all I'm wondering whether anyone knows of any good reputable Australian companies that specialise in SEO content marketing? Looking for a company that can manage & produce quality content at scale, while being cost effective. If you've had experience dealing with them, please list the pros & cons of your experience. Thanks.
Content Development | | danng0 -
Should we syndicate content?
Hello Mozzers! Our company (FindMyAccident) is an accident news site. The goal is to roll our reporting out to all 50 states; currently, we operate full-time in 7 states. To date, the largest expenditure is our writing staff. We hire professional
Content Development | | Wayne76
journalists who work with police departments and other sources to develop written
content and video for our site. Our visitors also contribute stories and/or
tips that add to the content on our domain. In short, our content is original. A site that often appears alongside us in the SERPs in the markets where we work full-time is accidentin.com. They are a site that only syndicates accident news and offers little original content. (They also allow users to submit their own accident stories, and the entries index quickly and are sometimes viewed by hundreds of people in the same day. What's perplexing is that these entires are isolated incidents that have little to no media value, yet they do extremely well.) The link profile is virtually non-existent. There are approximately 6 linking domains. I don't rest my bets with Quantcast figures, but accidentin does use their pixel sourcing and the figures indicate that they are receiving up to 80k visitors a day in some instances. Not too shabby for the Flying Dutchman of accident news sites. 🙂 I understand that it's common to see news sites syndicate from the AP, etc., and traffic accident news is not going to have a lot of competition (in most instances), but the real shocker is that accidentin will sometimes appear as the first or second result above the original sources. What the...!? The question: does anyone have a guess as to what is making it perform so well? While looking at their model, I'm wondering if we're not silly to syndicate news in the states where we don't have actual staff? It would seem we could attract more traffic by setting up syndication in our vacant states. Should the Panda updates have any effect on their site? Thanks, gang.... Wayne0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0 -
How to organize content for ecommerce site
Hello, We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user. How do you suggest that we make our content visible to the users? We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill. What do you suggest?
Content Development | | BobGW0 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0