Increasding the number of Tweets & FB Shares
-
Just asking for advice / strategy on increasing the number of tweets & Facebook shares to a particular domain.
We're seriously lacking in this department and I'm not exactly sure how to get started as we're a B2B services company.
We're languishing on page 2 of Google where all the other stats look good enough for us to be in the top 5, tweets and FB shares are 1 and 1 respectively.
Any advice gratefully received - we also have a small budget set aside for an expert to provide a ranking strategy if anyone's interested.
Many thanks in advance,
Tony.
-
Hi Tony,
I had a very quick look at your site. Content ideas etc. from below are good.
One of the easiest ways to increase this aspect is to make it easy to Tweet / Share. Can you bring AddThis or similar Share services into the design of the site? If people can see these on the site it is easy for them to share. I increased Shares of a TV Advert by 10 times by including this feature (video been on the site for 2 years, one year of which with AddThis).
I hope this helps.
Regards
Geoff
-
Totally agree with EGOL. Here's my 2 cents to that: Simply ASK your customers, what they want you to write about
Start a mini-survey and let your customers openly discuss your content. Ask them if there's something particular that they don't like about your content. Also ask them on how often you should write something. Sometimes you'd be amazed to hear that your customers either want more or less from you.If users get what they want when they want it, they are more probable to retweet it Even though that may not sound very new to you, it is most often neglected when creating content.
-
Some tips to increase B2B tweets.
-
Make a blog on the domain, create good content which suppliers and friends will want to share.
-
Contact suppliers about your content see if they will tweet things on their accounts.
-
Make a document for B2B suppliers to download, to download the content they must tweet first.
-
Make corporate video and link it via FB shares.
-
-
If you want tweeted then place something on your site that is highly tweetable.
If you want shared them do something that people will want to tell their friends.
Funny content, free stuff, a great video, a news article are examples of things that people tweet about. What can you do?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FB reference blends
Hey, I am to some degree perplexed about the correct arrangement of channels to join All facebook references into one. In the wake of encountering different versions, not certain which one is correct and will work A couple of transformations express that Search string should be - ^.*facebook.com$ besides, Replace string should be - facebook.com While according to other Search string should be > .*facebook likewise, Replace string should be - facebook keyboard ?? Generously control which one of this is correct and will work?
Social Media | | Haris12630 -
How do your direct social media to use another picture when the web site is shared?
I set up a web site to raise funds for my nephew(www.helpmatt.org) and social media randomly picks a picture on the share. Unfortunately this picture is from happier times and sends a different message than we would like to prospective contributors. Is there a way to set the picture that is used when this web site link is shared on social media? www.helpmatt.org
Social Media | | Ron_McCabe0 -
I am going to change my blog from subdomain to subdirectory. Will I lose all my shares data (plugin)?
Hi there, I am going to change my current blog from subdomain to subfolder. Obviously, I am going to apply a permanent redirection (301) since all URL will change...I have a doubt related to all share bottoms. Currently I use plugins in order to show the total number of shares (on Facebook...on Twitter etc.) of my posts. So, by changing all URLs, will I lose all my data? I mean, would It be possible to save them? Thanks in advance for helping!! Kind regards. Francesca
Social Media | | Red_educativa0 -
How can I find the most liked, tweeted, and +1'd URLs on a domain?
As part of a content audit, I'd like to identify the most popular content on a domain. I've tried Google Spreadsheets + API's from the services, but the call limits have stopped me as I can only check 50 URLs at a time. Does anyone have any tips on how to do this? I can get the list of all pages on the site with Screaming Frog, but then how do I find metrics on those URLs? Any tips or tools would be appreciated!
Social Media | | brianspatterson0 -
Facebook Likes When Sharing
Company A Someone shares a post from Company B on their Facebook page. The post generated 1000 likes and 300 shares. Only a small percentage of likes show up for Company B's page. Why does Company B's page not receive all the likes or at least a higher percentage for that post?
Social Media | | Pinlaser0 -
Pay with a Tweet (or other social payments) in the Freemium world
Hi Mozer(s), I work for a company which provides cloud-based collaboration environments for companies. Like many companies in this field, we offer a Free package, which gives users enough capabilities to explore our tool under business-alike circumstances. However, we currently dont have a time limit for our free version - which, makes us (I think) quite unique from a competitive standpoint. But consequently, it also means a lot of users see no immediate need to upgrade to a business package. If maintaining this business model, we are considering various options in how to generate more awareness. The company is quite new and can generally only get better results of SEO and social media advancement. One alternative is to start charging for signup to the Free package, using Social payments scheme, i.e. get access to the collaboration tools for free if liking, tweeting, plusing us, using a pre-defined message, hashtag, etc, using a hybrid approach, allowing users to edit some/all of the message. It may have an impact on number of sign ups, but are there other potential negative effects? I have seen some comments, both positive and negative, about its SEO impact, mostly positive, not least from this [Youmoz post](How To: Win Tweets and Influence Search Engines with PayWithaTweet).- though unlikely to have a direct SEO effect, it can increase sharing, exposure and SERP presence. But any flip sides social payment users should be aware of? Thanks in advance.
Social Media | | Clinked0 -
Best Social Sharing Platform for B2b sites
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂
Social Media | | DavidLenehan0 -
Social Sharing - Reducing Button Size
I'm looking at implementing social sharing buttons throughout a site that I'm working on. I've souced the icons from one of the well known providers however when I test the pages with Firebug I get this: <colgroup><col width="303"> <col width="58"> <col width="86"></colgroup>
Social Media | | GrouchyKids
| Version | File Size | Transfer Size |
| | | |
| Home Page With Social Media Buttons | 1.02MB | 487.7kB |
| Home Page Without Social Media Buttons | 238.3kB | 218.8kB | As you can see the buttons alone have a rather alarming impact on the file/transfer size. I want to reduce the size, has anyone got any ideas/been here before? Justin0