How to Get 1st Page Google Rankings for a Local Company?
-
Hi guys,
I'm owning a London removal company - Mega Removals and wants to achieve 1st page rankings on Google UK for keywords like: "removals London", "removal company London", "house removals London" but have no success so far. I need professional advice on how to do it. Should I hire an SEO or should focus on content? I will be very grateful for your help.
-
Thanks to all, I am currently doing off-page SEO for Tours My India Cab Agency in Jaipur, Rajasthan, India. We are offering cab agency services at our home location Jaipur and other locations too. So we made different pages for different locations. We need to rank multiple pages for each location. Currently doing off-page SEO for Ajmer Taxi Service but not getting good ranking. Website is new. I have same city level page up to 15 and each city page may have up to 20 pages. So technically I will have too many pages.
So In my case I want to rank for multiple city level page. Need more suggestions and help to do SEO effectively.
Thanks -
The best way to do this is to improve your local SEO, is to start with on-page SEO,
invest your time into writing high-quality content marketing, and build high-quality backlinks- this takes a lot of time, but when you get on page one of Google, its worth it.
we done this for a Bristol garden room company, and it has produced absolutely amazing results for this business, its now selling garden rooms, all over South West England
-
Thank you for the kind comment, John! All credit goes to Darren Shaw who organizes this massive survey. It's such a big job and he did an especially great job this year to make it easier for the respondents to take the survey.
-
Thanks all - and everyone listen to Miriam, she is another local search power hitter. While I'm here I forgot to mention local citations. I outsourced my citations to a guy actually on this forum. I won't mention the business because I don't want to come across like I'm spamming the forum but you might be able to figure out who it is. He is a lovely Russian guy who has a large citations business and their audit really helped me save a bunch of time and they got all our citations out and perfect in a week or so. That's one less thing to do and something that for a few hundred you can safely outsource if you're short on time.
I am a firm believer that life's too short for citations. And I'm bad at making typos so it's a dangerous game for me to be in!
-
Hey Miriam,
I want to commend you and the staff on this research! Super helpful!!
-
Superb answer Ed!
-
Dear Nanton,
Ed has given you an excellent list. I will add that if you want to tackle this in the most organized possible fashion, look at the results of the Local Search Ranking Factors 2018 survey of local SEO experts. Create a strategy based on the factors which experts are saying have the most impact on both organic and local rankings + your own knowledge of your unique market. Be as intentional as possible in your efforts and be sure you have analytics in place to measure the outcomes of specific campaigns. Hope this helps!
-
This is a great challenge you have here because it's 100% achievable. These are some things to consider- it's not exhaustive by any means.
-
Set up your google my business profile and get it all optimised with the right categories & seed the Q&A part and offers with a good introductory offer and some frequently asked questions
-
Watch this: https://moz.com/blog/local-businesses-need-websites
-
Seriously consider changing the name of your company to London Removals - as this will really really help things.
-
Start collecting google reviews (not from the same office as they won't show up)
-
Add Schema markup (local business) in the datahighlighter
-
Set up all your keywords and content inside Moz or your favourite SEO tool and start watching the rankings
-
Optimise your homepage with London removals in the name of business, permalink, first paragraph, one of the H1's, meta description and image Alt.
-
Start writing content based on the main local keyword topics. Don't focus on keywords but on one topic for each article. Think about creating the best article you can that exhaustively covers that topic and make it 10X better than the current one on google.
-
Speak to your customers and find out what information they want to know and write about it
-
Set aside two hours a day learning from Youtube and Moz about SEO strategies and possibly speak to or follow Joy Hawkins, she's the queen of local search (sorry other queens and princesses of local) I learned local SEO in about 8 months this way and was able to rank locally for everything in Liverpool. London is different. Perhaps you should focus on a London Borough to make it easier. So call the business Removals North West London or Removals South London. There are enough people in one Borough to give you plenty of customers and make the job of SEO a little easier. Remember that the most important signal is LOCATION!. So you'll do much better being mega removals Westminster or Mega removals Southwark etc. I'd say the volumes are easy enough (about 500/month for removals north London) Then once the business grows you can buy another unit in another postcode and rinse and repeat.
That should give you plenty to be going on with. Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How about a No-index backlink in the eye of Google
I have a doubt - when I create a backlink as a part of SEO in some website when I rechecked the same couple of days after. It hasn't indexed and I checked its robots file. It showing **User-agent: ****Mediapartners-Google ****Disallow: ****User-Agent: * ****Disallow:**However, is this create any backlink support or just this for the purpose of not indexing in google.I make it simple -"Is this kind of backlink creation support my SEO activity or Not?" In this No-index website.
Local Website Optimization | | LayaPaul0 -
Ranking Dropped Off for HOMETOWN + BRAND
I work with a number of local businesses that generally rank well for the query "HOMETOWN + BRAND." The brand is not the business name. In late August, three of these businesses (all located in the same large US city and owned by the same parent company) stopped ranking for this important keyword. They were all in pos. 1 before., and now they're not on the first 5 pages. There are no issues or errors recorded in Search Console, rankings haven't shifted dramatically for any other keywords and the GMB listing is fully filled out and completely accurate. I'm banging my head trying to figure out how to fix this issue and start seeing my page 1 rankings again. Also, I'm not sure if it's related but I have seen a significant increase in organic traffic from a city within the same state that's about 3.5 hours away. I thought maybe there was something on the sites telling Google they're located in the wrong city, but I'm not seeing anything. Any suggestions or ideas? Any help would be extremely appreciated!
Local Website Optimization | | LocalSEOLady0 -
An attorney left my clients firm and we still rank well for her name
We've taken down the attorney's official page. Should we redirect her old page to the home page? Do a custom 404? I'm sure there's a best practice here but I'm blanking.
Local Website Optimization | | TheKatzMeow0 -
Schema training/resources for local SEO?
I am currently in the process of apply schema for dozens of clients (many are large retailers). Although I am not a developer, I do know the basics of schematic markup & structured data. I do work with a development team and I'm trying to provide them with schema application best practices. Obviously there are many good articles/blog posts out there about schema. However I'm looking for a more substantial training course, webinar or resource website about schema application. Does anybody have any good recommendations?
Local Website Optimization | | RosemaryB0 -
Accurate rankings data? software? tools?
Hello, While I am aware that Google rankings are subject to a number of variables, I still need to be able to provide the most accurate rankings data for my clients in their reports. Most recently, I have been using the Google Adwords Planner and modifying by location and/or device. Now, having found discrepancy in the MOZ rankings, I started trying to again find the most accurate tools or software. Could someone please suggest the most accurate tool, and also how the accurate rankings are achieved? Any help would be greatly appreciated!!!! Thanks
Local Website Optimization | | lfrazer0 -
Page Title for a Local Shop
Hello everyone 🙂 I would like to have your opinion on one thing: I am working on a local shop selling pottery and other things. So I was thinking, would it make sense to title the page something like: “Pottery Object, San Francisco, Awesome Pottery” which means “keyword, location, company name”? Or is there a better way to optimize the title of the page for a local shop? Thank you very (very) much 🙂
Local Website Optimization | | Franco19780 -
Local SEO: City & County Pages
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
Local Website Optimization | | ChaseMG0 -
Launching Hundreds of Local Pages At Once or Tiered? If Tiered, In What Intervals Would You Recommend?
Greeting Mozzers, This is a long question, so please bare with me 🙂 We are an IT and management training company that offers over 180 courses on a wide array of topics. We have multiple methods that our students can attend these courses, either in person or remotely via a technology called AnyWare. We've also opened AnyWare centers in which you can physically go a particular location near you, and log into a LIVE course that might be hosted in say, New York, even if you're in say, LA. You get all the in class benefits and interaction with all the students and the instructor as if you're in the classroom. Recently, we've opened 43 AnyWare centers giving way to excellent localization search opportunities to our website (e.g. think sharepoint training in new york or "whatever city we are located in). Each location has a physical address, phone number, and employee working there so we pass those standards for existence on Google Places (which I've set up). So, why all this background? Well, we'd like to start getting as much visibility for queries that follow the format of "course topic area that we offered" followed by "city we offer it in." We offer 22 course topic areas and, as I mentioned, 43 locations across the US. Our IS team has created custom pages for each city and course topic area using a UI. I won't get into detailed specifics, but doing some simple math (22 topic areas multiplied by 43 location) we get over 800 new pages that need to eventually be crawled and added to our site. As a test, we launched the pages 3 months ago for DC and New York and have experienced great increases in visibility. For example, here are the two pages for SharePoint training in DC and NY (total of 44 local pages live right now). http://www2.learningtree.com/htfu/usdc01/washington/sharepoint-training
Local Website Optimization | | CSawatzky
http://www2.learningtree.com/htfu/usny27/new-york/sharepoint-training So, now that we've seen the desired results, my next question is, how do we launch the rest of the hundreds of pages in a "white hat" manner? I'm a big fan of white hat techniques and not pissing off Google. Given the degree of the project, we also did our best to make the content unique as possible. Yes there are many similarities but courses do differ as well as addresses from location to location. After watching Matt Cutt's video here: http://searchengineland.com/google-adding-too-many-pages-too-quickly-may-flag-a-site-to-be-reviewed-manually-156058 about adding too man pages at once, I'd prefer to proceed cautiously, even if the example he uses in the video has to do with tens of thousands to hundreds of thousands of pages. We truly aim to deliver the right content to those searching in their area, so I aim no black hat about it 🙂 But, still don't want to be reviewed manually lol. So, in what interval should we launch the remaining pages in a quick manner to raise any red flags? For example, should we launch 2 cities a week? 4 cities a month? I'm assuming the slower the better of course, but I have some antsy managers I'm accountable to and even with this type of warning and research, I need to proceed somehow the right way. Thanks again and sorry for the detailed message!0