How to Get 1st Page Google Rankings for a Local Company?
-
Hi guys,
I'm owning a London removal company - Mega Removals and wants to achieve 1st page rankings on Google UK for keywords like: "removals London", "removal company London", "house removals London" but have no success so far. I need professional advice on how to do it. Should I hire an SEO or should focus on content? I will be very grateful for your help.
-
Thanks to all, I am currently doing off-page SEO for Tours My India Cab Agency in Jaipur, Rajasthan, India. We are offering cab agency services at our home location Jaipur and other locations too. So we made different pages for different locations. We need to rank multiple pages for each location. Currently doing off-page SEO for Ajmer Taxi Service but not getting good ranking. Website is new. I have same city level page up to 15 and each city page may have up to 20 pages. So technically I will have too many pages.
So In my case I want to rank for multiple city level page. Need more suggestions and help to do SEO effectively.
Thanks -
The best way to do this is to improve your local SEO, is to start with on-page SEO,
invest your time into writing high-quality content marketing, and build high-quality backlinks- this takes a lot of time, but when you get on page one of Google, its worth it.
we done this for a Bristol garden room company, and it has produced absolutely amazing results for this business, its now selling garden rooms, all over South West England
-
Thank you for the kind comment, John! All credit goes to Darren Shaw who organizes this massive survey. It's such a big job and he did an especially great job this year to make it easier for the respondents to take the survey.
-
Thanks all - and everyone listen to Miriam, she is another local search power hitter. While I'm here I forgot to mention local citations. I outsourced my citations to a guy actually on this forum. I won't mention the business because I don't want to come across like I'm spamming the forum but you might be able to figure out who it is. He is a lovely Russian guy who has a large citations business and their audit really helped me save a bunch of time and they got all our citations out and perfect in a week or so. That's one less thing to do and something that for a few hundred you can safely outsource if you're short on time.
I am a firm believer that life's too short for citations. And I'm bad at making typos so it's a dangerous game for me to be in!
-
Hey Miriam,
I want to commend you and the staff on this research! Super helpful!!
-
Superb answer Ed!
-
Dear Nanton,
Ed has given you an excellent list. I will add that if you want to tackle this in the most organized possible fashion, look at the results of the Local Search Ranking Factors 2018 survey of local SEO experts. Create a strategy based on the factors which experts are saying have the most impact on both organic and local rankings + your own knowledge of your unique market. Be as intentional as possible in your efforts and be sure you have analytics in place to measure the outcomes of specific campaigns. Hope this helps!
-
This is a great challenge you have here because it's 100% achievable. These are some things to consider- it's not exhaustive by any means.
-
Set up your google my business profile and get it all optimised with the right categories & seed the Q&A part and offers with a good introductory offer and some frequently asked questions
-
Watch this: https://moz.com/blog/local-businesses-need-websites
-
Seriously consider changing the name of your company to London Removals - as this will really really help things.
-
Start collecting google reviews (not from the same office as they won't show up)
-
Add Schema markup (local business) in the datahighlighter
-
Set up all your keywords and content inside Moz or your favourite SEO tool and start watching the rankings
-
Optimise your homepage with London removals in the name of business, permalink, first paragraph, one of the H1's, meta description and image Alt.
-
Start writing content based on the main local keyword topics. Don't focus on keywords but on one topic for each article. Think about creating the best article you can that exhaustively covers that topic and make it 10X better than the current one on google.
-
Speak to your customers and find out what information they want to know and write about it
-
Set aside two hours a day learning from Youtube and Moz about SEO strategies and possibly speak to or follow Joy Hawkins, she's the queen of local search (sorry other queens and princesses of local) I learned local SEO in about 8 months this way and was able to rank locally for everything in Liverpool. London is different. Perhaps you should focus on a London Borough to make it easier. So call the business Removals North West London or Removals South London. There are enough people in one Borough to give you plenty of customers and make the job of SEO a little easier. Remember that the most important signal is LOCATION!. So you'll do much better being mega removals Westminster or Mega removals Southwark etc. I'd say the volumes are easy enough (about 500/month for removals north London) Then once the business grows you can buy another unit in another postcode and rinse and repeat.
That should give you plenty to be going on with. Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Site Linking to Corporate Site In Main Menu - Bad for SEO?
Hi, We have 'local' websites for different countries (UK, DE, FR, AP, US etc.) and a corporate website, the local websites are going to be linking back to the corporate website in the main menu (think about us, terms and conditions kind of pages). Any local products will have their own pages on the local website but global products will be linked back to the corporate website. We will be placing an indication the user will be going to another website next to those menu links that go to the corporate website. Is there any drawback to this for SEO? Should we use nofollow in the menu structure of regional websites for these links? Thanks for your help.
Local Website Optimization | | UNIT40 -
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
Copying a Website For Better Rankings in a Specific Country
I've got a blog with some tools and business directories (https://www.webhostinghero.com). Actually my website is in English and is hosted in the US since its biggest source of traffic is from there. My second biggest traffic source is India. The issue is that while my website is really well optimized (in terms of speed), it is still slow for visitors from India. So my question is: Would it be possible to have a copy of my website on a web server located in India and use a sub-domain (ie.: in.webhostinghero.com) to access it without being penalized by Google? Would that be considered duplicate content? What would be the HREF LANG tag set to for India (EN-US, EN-GB... EN-IN??) I thought that having a sub-domain for a specific country could also help its rankings. Thanks in advance for your inputs. P.S. Sorry my english sucks.
Local Website Optimization | | sbrault740 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
What is the best way for a UK company to source SEO Support to boost SERPS in USA Google?
We are a niche web retailer with a world leading product and as such are probably the best option for USA customers (even though we are based in the UK) up to 18 months ago google agreed and placed us high for USA searches and we had good business as a result however since penguin (or around that time anyways) google increased our SERPS for more local markets (UK and EUROPE) and decreased our ranks for USA with a consequent reduction in our USA sales We want to improve rank again in USA (and Canada and Australia and Russia) but need specialist help What's the best way to source that? (short of someone saying they know exactly how to do that) ant recommendation most gratefully received Tom
Local Website Optimization | | tomnivore0 -
Company Knowledge Box Questions
I've been keeping track of changes in my company's Knowledge Box, and it's been responding in completely unpredictable ways. We are currently in the middle of a site redesign -- the current site has not received any SEO attention in a while, apart from two major edits: 1. Adding the social media schema (which Google has not picked up -- we did this close to two months ago). 2. Citation cleanup through Moz Local and BrightLocal What I've noticed about the Knowledge Box is that it would show up for the query "Now Media Group" if and only if the location was set for San Diego, CA, which is where we're based. Now, it will only show up for the query "Now Media Group San Diego." My first question: If the location setting is already set for San Diego, why would Google need the additional qualifier to show the Knowledge Box? Any theories? My second question: Is our local SEO efforts hurting our online presence? We don't provide services locally, except to a handful of clients. We have clients throughout the United States and Canada. It'd be nice if our Knowledge Box showed up regardless of where someone is searching our brand name from. The reason I point at local SEO specifically is because I've noticed that an ex-client of ours has a knowledge box no matter where you search from, and she has no local SEO whatsoever -- the Box shows the address: Douglass, KS. Is our local SEO sending Google mixed signals and affecting when/where the Knowledge Box shows up? Thank you!
Local Website Optimization | | nowmedia10 -
Localize Homepage, or service pages?
Hi so I am curious if a homepage may carry the most link juice, then if you service an entire state, do you include the state name as a keyword in your homepage title to get noticed, or the company brand, resulting in adding service area pages to cater to unique each city that you service? I am just not sure if Google is smart enough to know you service a state? I have my local page with a service area, but is this all I need? So I would not need to add a state name. Like I build horse barns, pole barns, metal buildings, and indoor riding arenas. So I am curious if you would do a title tag like Colorado Builders - Barns, Buildings, and Arenas Or maybe Colorado at the end? Or not at all Thanks for any tips.
Local Website Optimization | | asbchris0 -
International Site Geolocation Redirection (best way to redirect and allow Google bots to index sites)
I have a client that has an international website. The website currently has IP detection and redirects you to the subdomain for your country. They have currently only launched the Australian website and are not yet open to the rest of the world: https://au.domain.com/ Google is not indexing the Australian website or pages, instead I believe that the bots are being blocked by the IP redirection every time they try to visit one of the Australian pages. Therefore only the US 'coming soon' page is being properly indexed. So, I would like to know the best way to place a geolocation redirection without creating a splash page to select location? User friendliness is most important (so we don't want cookies etc). I have seen this great Whiteboard Friday video on Where to Host and How to Target, which makes sense, but what it doesn't tell me is exactly the best method for redirection except at about 10:20 where it tells me what I'm doing is incorrect. I have also read a number of other posts on IP redirection, but none tell me the best method, and some are a little different examples... I need for US visitors to see the US coming soon page and for Google to index the Australian website. I have seen a lot about JS redirects, IP redirects and .htaccess redirects, but unfortunately my technical knowledge of how these affect Google's bots doesn't really help. Appreciate your answers. Cheers, Lincoln
Local Website Optimization | | LincolnSmith0