Site Redesign Performance
-
Hi,
I am looking for a bit of advice if possible.
In October 2018 we did a site redesign for a website that we had acquired (www.drainageonline.co.uk) but we have lost SO much organic traffic since Oct (-40/50% each month).
I have amended any crawl errors including broken redirects ensuring all 301's that we put in place are working correctly, ensured 404 pages working OK, implemented canonical onto all pages along with other bits but we don't really seem to be seeing any improvements in our organic traffic.
Can anyone offer any advice on the above?
Thanks,
Lea
-
Hi Tim,
Thanks for getting back to me.
It was a fundamental rebuild from the ground up, so pretty much a brand new site on the domain.
I can't see that the algorithm on the 27th October will have impacted performance to be honest, it actually looks like the site has been struggling organically for some time (from even before the time we acquired the site) but when the site redesign went live it dropped dramatically!
Looking forward to hearing your advice - it's appreciated!!!
Thanks.
-
Was it a fundamental rebuild from the ground up? Did you do anything new? SSL etc...
Not sure if related, but Google also had an Algo update on the 27th October which may have impacted your organic traffic. Google said it was a small update, but those hit complained of quite large drops in organic traffic. details here
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
How are these sites ranking!?!
One of our clients is in the insurance industry and over the last 12 months we have seen an increasing number of low quality, newly registered, spammy sites achieving top 5 rankings for major keywords, which in turn is having an adverse effect on the rankings for our client. Does anyone have any idea how the following sites have managed to do this: http://www.multiquotetaxi.co.uk/ - 2nd for taxi insurance http://www.motortradefast.co.uk/ - 1st for motor trade insurance http://www.traders-insurance.com/ - 3rd for motor trade insurance http://www.multiquotefleet.co.uk/ - 1st for fleet insurance We have tried reporting the above sites, tried holding out to see if they get penalised and tried figuring out what they have done ourselves but cannot see how they have managed it. Any ideas at all?
Intermediate & Advanced SEO | | instinctive0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0 -
Pages un-indexed in my site
My current website www.energyacuity.com has had most pages indexed for more than a year. However, I tried cache a few of the pages, and it looks the only one that is now indexed by Goggle is the homepage. Any thoughts on why this is happening?
Intermediate & Advanced SEO | | abernatj0