Old Blog Posts
-
Every single day we publish articles that have a high amount of engagement onsite 50-300 comments. We have been running for around 8 years now and have a rather bloated database of old stale posts.
We post advice on betting on sports. Not guides as such but tips for events. After the event has started the posts are outdated. What is your advice for these? These articles are not seen as "thin" but rather outdated. There is no way possible for me to update the content as such. Also out right deleting the content would go against our openness and transparency of past selections advised.
-
Hi MrDeeBee,
I think you answered your own question. "Also out right deleting the content would go against our openness and transparency of past selections advised."
So you could no index the older posts or if they bring in any traffic leave them as is.
Also you could start 301 redirecting old posts to newer posts within the same categories or events. This could be useful if the content is about the same sports team or player.
This way you still get the traffic but it is directed to newer more relevant content.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New website showing old domain titles in search
Hello Moz, We have recently built a new website http://www.hegroup.org.uk/ The new site has the domain for one of the clients old sites pointing to it - heartofmersey.org.uk. When we check the SEO index (site:hegroup.org.uk) for the new site, most of of the indexed items are using the old 'Heart of Mersey' title in the index although these do redirect to the new site. See below. Heart of Mersey <cite class="_Rm">www.hegroup.org.uk/</cite>Jessica Bell · Andrew Bennett · Nicola Calder · Matt Donnelly · Alexandra Holt · Robin Ireland · Magdalena Kolka · Alison Gradwell · Matthew Philpott · Trustees. Not sure how to resolve this issue. Any suggestions Thanks Ian
On-Page Optimization | | Substance-create0 -
Advice on related post plugin that doesn impacts on page load speed
I am looking for a related post page plugin for wordpress that doesnt affects to much on page speed Advice on related post plugin that doesn't impacts to much on page load speed
On-Page Optimization | | maestrosonrisas0 -
Is there a way to prevent Google Alerts from picking up old press releases?
I have a client that wants a lot of old press releases (pdfs) added to their news page, but they don't want these to show up in Google Alerts. Is there a way for me to prevent this?
On-Page Optimization | | IdeaGarden0 -
Wordpress SEO. How to add static content above home page posts.
I think I many have some duplicate content issues as have been adding unque content above posts in categories using the all category SEO. How can I add static content to the posts on the home page though? Any help appreciated!
On-Page Optimization | | SamCUK0 -
Should I hide the blog post pages that are automatically built in WordPress?
The pages that are automatically created through WordPress (ex: blog post page 5) are popping up as pages that don't have titles or descriptions. Should I use a branded title and description on those pages or hide them from the search engines? Since it's pulling blog posts to create the pages, keywords are all over the place as well. What's the best course of action? Ex: http://www.blackdogeducation.com/blog/page/2/
On-Page Optimization | | BlackDogStudios0 -
WordPress - optimizing for new keywords on page or post?
I know WordPress is always a little messy with SEO but i have a main question regarding WordPress optimisation for a special keyword. Let's say i have a chocolade blog and have written about all the vendors of chocolade. Now i found a new keyword which i want to optimize my website for. Should i create a 'Page' within WordPress and optimize it for the new keyword + link to some of the post about a relative keyword within this page?
On-Page Optimization | | Amosnet
OR Should i create a blog post and write about the new keyword and just links some of the other relative blog posts? I hope my question is clear.0 -
How woud you deal with Blog TAGS & CATEGORY listings that are marked a 'duplicate content' in SEOmoz campaign reports?
We're seeing "Duplicate Content" warnings / errors in some of our clients' sites for blog / event calendar tags and category listings. For example the link to http://www.aavawhistlerhotel.com/news/?category=1098 provides all event listings tagged to the category "Whistler Events". The Meta Title and Meta Description for the "Whistler Events" category is the same as another other category listing. We use Umbraco, a .NET CMS, and we're working on adding some custom programming within Umbraco to develop a unique Meta Title and Meta Description for each page using the tag and/or category and post date in each Meta field to make it more "unique". But my question is .... in the REAL WORLD will taking the time to create this programming really positively impact our overall site performance? I understand that while Google, BING, etc are constantly tweaking their algorithms as of now having duplicate content primarily means that this content won't get indexed and there won't be any really 'fatal' penalties for having this content on our site. If we don't find a way to generate unique Meta Titles and Meta Descriptions we could 'no-follow' these links (for tag and category pages) or just not use these within our blogs. I am confused about this. Any insight others have about this and recommendations on what action you would take is greatly appreciated.
On-Page Optimization | | RoyMcClean0 -
What to do with old content in light of the Panda update?
Let's say you operate a laptop review website. After several years, the individual product review URL's (like site.com/dell/xp1234-review/) aren't receiving much traffic, they may have a few links here and there. In general and considering the panda update, would the best option be to 301 the old URL's back to the category page (site.com/dell/)or just keep them where they are? Any potential issues like having excessive 301's which could slow down the site or appear fishy to search engines?
On-Page Optimization | | BryanPhelps-BigLeapWeb0