How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
-
Hey,
I have recently come across a client that wants link building services.
- It's a lead generating 'side business' that has no physical address (nor do they want one associated)
- They will 5 or 6 static pages
- They have no resources to spare for social media activity
What would you do in this situation?
Thanks.
-
The client does not want to be associated with a physical location making directory listings very difficult.
Sponsorship is a great idea though.
-
Thanks for your responses guys. It really shows how 'web savvy creativity' goes a long way in link building.
The guest blogging is perhaps the stand out method of link building in this case. The industry is about a new Australian Government scheme, most of the users will be information shoppers. As such, I think going down the video path for content creation is a great option which I will suggest.
-
Like EGOL said, this looks like a job for a magician.
Can you craft infographics? Those are pretty cool and go a long way on Stumble. Also some video tutorials on the topic might help.
There was also this one approach of selecting a couple of images and creating a screensaver with some app. These can be submitted to software catalog sites. I haven't used that one for a couple of years so I don't know if it would work.
Also, being inspired by Devin's idea on web design galleries, I can suggest the opposite. If the site looks somewhat ugly (no offense) you can build up a cosmo type of list - 20 Of The Ugliest (your niche -optional) Websites.
It is only a couple of pages, so if they can write it in html5 with css3, adding something cool, you can submit is as a example of the new capabilities of the technology. It can also give you a good reason to comment on similar articles and get links back.
*About the infographics idea. You don't need to be very familiar with graphic editor. If you can take a decent picture and put some nice looking boxes with pieces of data here and on specific elements of the topic related picture, then you should be good to go.
-
It's certainly not an ideal situation you're in, but Guest Blogging is one strategy that can definitely work extremely well since you can control what pages on the client's site get linked to. The question is, if they don't have the budget or resources for social media, can they (or you?) produce quality articles and blog posts to place as guest posts?
-
Some linkbuilding jobs require a magician. Maybe this is a job to decline?
-
@Devin, I love your ideas. Some inspiring creativity!
@The Search Guys, does this site have any content which others would WANT to link to? If the answer is yes, then leverage that content. If the answer is no, then someone, somehow needs to create that content.
Lead generation is an extremely social business. I have difficulty understanding the desire to avoid social media with this type of business. If I accept the "no social media" rule, there needs to be regularly generated articles with exceptional content which shares knowledge and offers advice that people will want to know. Then it would be your job to ensure people do know about the content and earn the links.
-
This might be a slightly ridiculous suggestion - but try to look at everything they have as content.
Do they have a website? yes. Is it maybe good enough to submit to web design galleries.
Do they have a logo? Logo design galleries.
Is their workspace or office nice or creative in any way? Google cool office workspaces and have a scout around for a workspace appreciation website. If you can think of it, there's probably a website for it.
Where your clients are lacking in creative resources you need to pick up the slack!
-
You could look at guest posts and reviews of some kind?
You could also maybe look at local stuff, see if there are any good local directories, sponsor local sports teams, get involved with charities and local events etc - can generate some good links.
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I have a question as competitor made backlinks on longtail keywords and just for one specific post, If I wanna rank in Google SERP, then should I have to do the same strategy as my competitor did. or can I use just my own keywords to get rank?
Link Building | | aamirmurtaza670 -
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Good Collaboration resources for link building
We have recently come across this site in our work on a website: https://collabosaurus.com We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it. Thanks in advance!
Link Building | | Gavo1 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
Link building for eCommerce website (Software Products)
Hi. We have two websites, where we develop extensions and templates for various CMS. Thats like , we have around 500+ specific products pages now and we have optimized each and every product page with natural SEO techniques. No over at all. Im very specific about it. But I want to know, how to make a link building plan for those sites. Can anyone help ?
Link Building | | mageclub0 -
Link Building & Juice
I have a corporate client which has multiple franchises, therefore microsites (www.example.com/cityname) within their corporate website(www.example.com). I am trying to build some links for these microsites that are lot weaker than the corporate web page in terms of PA. We worked hard putting most of these locations into local directories such as Google places and yahoo local, but the ones on yahoo local are all pointing to www.example.com even when you search a specific city when it suppose to be www.example.com/cityname. So first thought is to edit all of the yahoo locals to the microsite webpages for every locations but then I thought that wasn't a good idea since I will split the juice passed to the corporate website www.example.com. The corporate website is really important and wouldn't want to weaken its PA. Can someone tell me what are my options in order to not hurt the corporate website and to improve ranking for these weak microsites? should I still edit those yahoo listings to the microsite website or not? if not what how will I be able to build more links? Thank you!!
Link Building | | Ideas-Money-Art0