Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the best way to search keywords for Youtube using Moz Keyword explorer?
-
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
-
You should use the keyword explorer and google trends for finding out the keywords and Youtube hashtags Generator for finding videos around specific topics, related to that topic.
This can help you reach out to the audience most likely to be interested in what you have to say.
-
I like to use Keyword Explorer for YouTube research the same as I would for SERP keyword research. The difference is I look at the keywords differently. I try to think of the "user intent" and how it would differ from a web search vs a video search per se.
As an example, let's take the keyword "NBA sneakers". (I know nothing about sneakers but it's the first thing that came to mind)
User intent for organic search might default to "buy nba sneakers" as the dominate interpretation. For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.
When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now. Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)
Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.
You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects
and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Site search operator showing different results than Search Console
Hey everybody, I am seeing some confusing results. I am seeing that in the back of our Search Console we are showing around 4,500 sites indexed. If I use the "site" operator in google, only 2820 show up... any thoughts as to why that happens?
Moz Pro | | HashtagHustler1 -
Best method for tracking true keyword ranking overtime?
It seems as though week to week ranking monitoring can be very volatile, and comparing over the course of a month only takes into account the absolute change and not whether the rank has been jumping up and down in the 3 weeks between. What is a good method (Moz tool or not) for tracking a true change in average rank?
Moz Pro | | ajranzato90 -
A question on keywords that rank 51+
Good afternoon everyone. I wanted to pose a question to the group about keywords and the "on-page optimization - grade a page tool." I have a list of keywords that I am trying to rank for. Some of them are not ranked in the top 50, so on the keyword ranking tool it gives you the 51+ message in the rank column. For the items that are ranked I can try to improve them by looking at grade a page and typing in the URL and keyword. It will then give me a score and suggestions on how to improve it. With that being said, is there an easy way to find out which pages I should be optimizing those keywords which rank at 51+ for, besides typing the keywords in Google and seeing what URL it associates with the specific keyword? I hope the question above is clear.
Moz Pro | | trumpfinc0 -
How you can manipulate your MOZ DA
I have become frustrated at MOZ in the last few months, none of my backlinks have made it into the index. Old back links. Long story short, I figured out the issue and I figured out how anyone can manipulate their DA. I wrote a blog post about it here, http://blog.dh42.com/manipulate-moz/
Moz Pro | | LesleyPaone1 -
Moz Pro vs. Moz Analytics
Beta version has been out for awhile. Curious to know what people think of Moz Analytics. Personally, I'm having a hard time making the switch from Pro to Moz Analytics because I'm so used to the navigation and layout of Pro. What does everyone else think of the new Moz Analytics? Advantages? Disadvantages?
Moz Pro | | EEE31 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
Batch lookup domain authority on list of URL's?
I found this site the describes how to use excel to batch lookup url's using seomoz api. The only problem is the seomoz api times out and returns 1 if I try dragging the formula down the cells which leaves me copying, waiting 5 seconds and copying again. This is basically as slow as manually looking up each url. Does anyone know a workaround?
Moz Pro | | SirSud1